Proiect Marketing Partea a II A

7/24/2019 Proiect Marketing Partea a II A

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UNIVERSITATEA TEFAN CEL MARE SUCEAVAFACULTATEA DE TIINE ECONOMICE I

ADMINISTRAIE PUBLICSPECIALIZAREA MANAGEMENT

Proiect !r"eti#$T!%&! 'e (!) e&ectro#ic*

Pro+e,or coor'o#!tor-Lect. Dr. G)i/0* O1i'i/

St/'e#0i-Ac)i0ei T!ti!#!

A2*1*&o!ie A#c/ !

Ciot A#'ree!

SUCEAVA 3 4567


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CUPRINS

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3/25

Proiect !r"eti#$T!%&! 'e (!) e&ectro#ic*

D!c* 8# 2ri/& c!2ito& ! !#!&i9!t: 2ri#ci2!&e&e !,2ecte &e$!te 'e 2i! *- c/2!r*tori:co#c/re#0i: '!r (i te#'i#0e 2e /r*torii trei !#i: 8# ! 'o/! (i ! trei! 2!rte ! 2roiect/&/i 1o2re9e#t! r!2ort/& 'e cercet!re (i 2&!#/& 'e !r"eti#$.

Sco2/& cercet*rii 'e !r"eti#$ e,te ,t/'iere! i2!ct/&/i 2e c!re &;!r !1e!i#tro'/cere! 2e 2i!0* ! /#ei t!%&e 'e (!) e&ectro#ice.

B. R!2ort 'e cercet!re

I. Tit&/& cercet*rii-

St/'i/ 'e !r"eti#$ 2ri1i#' &!#,!re! 2e 2i!0* ! /#/i #o/ 2ro'/, ; T!%&! 'e (!)e&ectro#ic*.

II. O%iecti1e&e cercet*rii-

Pri# !ce!,t* cercet!re /r*ri ,* !+&* '!c* &!#,!re! 2e 2i!0* ! #o/&/i #o,tr/ 2ro'/,1! !1e! ,/cce,. Dori ,* !+&* ci#e 1or +i c/2*r*torii: 8# ce c!te$orie 'e 1


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C)e,tio#!rTABLA DE AH ELECTRONIC

6. V* 2&!c =oc/ri&e c!re ,ti/&e!9* $


5/25

. C/ 2erce2e0i =oc/& 'e (!) c! /# o' 'e re&!H!rec! /# o' 'e !#tre#!re ! i#0iic! o 2ier'ere 'e ti2/# =oc e'/c!ti1/# =oc tot!& #ei#tere,!#t

65. C!re cre'e0i c* e,te 1


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DaNu & 'top c(estio#ar

Pri! 8#tre%!re e,te o 8#tre%!re +i&tr/. ?# +/#c0ie 'e r*,2/#,/& 2riit: ! e&ii#!t'i# !#c)et* ,/%iec0ii c!re #/ 2re9i#t* i#tere, 2e#tr/ =oc/ri&e c!re ,ti/&e!9* $ 6 4 6@ 6@I#te$r!e 64 45 6 4 6@ 6@S/'o"/ 6 65 6 67 4@ 4 7!) 6 4 6 @5 6 @5 6Rei

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I#te$r!e

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Di# i#ter2ret!re! c)e,tio#!re&or reie,e c* =oc/& 'e rei e,te 8# to2/& 2re+eri#0e&or:


8/25

/r!t 'e (!): i#te$r!e (i ,/'o"/.?# cee! ce 2ri1e(te =oc/& 'e (!): 4 'i# ce&e >5 'e 2er,o!#e c)e,tio#!te &;!/

c&!,!t 2e &oc/& I: @5 2e &oc/& 4: @5 2e &oc/& @ (i 6 2e &oc/& 7.

. ti*i s juca*i 2a( %

DaNu

Ace!,t! e,te o 8#tre%!re 'i)otoic*: 8#c)i,*. ?# c!9/& 8# c!re re,2o#'e#t/& o+er*r*,2/#, #e$!ti1 &! !ce,t* 8#tre%!re: ,e trece &! 8#tre%!re! .

Re9/&t!te-I#'ic!tor c!#tit!ti1 I#'ic!tor 2roce#t/!&

D! 7 5N/ > 65

Di# ce&e >5 'e 2er,o!#e c)e,tio#!te: 7 J5 K (ti/ ,* =o!ce (!).

+. La ce 34rst a*i -#3*at s juca*i 2a( %5 6 1) a#i1 6 17 a#i18 6 ) a#i 6 58 a#ipeste 9: a#i

Ace!,t! e,te o 8#tre%!re !'re,!t* 2er,o!#e&or c!re (ti/ ,* =o!ce (!):c!re 2re,/2/#e o!&e$ere /#ic*.

Re9/&t!te- I#'ic!tor c!#tit!ti1 I#'ic!tor 2roce#t/!& ; 64 !#i 4 46@ ; 6 !#i 47 776 3 @4 !#i 4 7@@ 3 !#i 5 52e,te >5 !#i 5 5


9/25

Di# ce&e 7 'e 2er,o!#e c!re (ti/ ,* =o!ce (!): 4 J4 K !/ ,2/, c* !/ 8#1*0!t!ce,t =oc 8# co2i&*rie 8#ce2


10/25

9. C4t $e $es juca*i 2a(%!il#icspta4#allu#ara#ual

oca!io#al

Ace!,t! e,te o 8#tre%!re c!re 2re,/2/#e o !&e$ere /#ic* 'i# 2!rte! ,/%iec0i&or:'i#tr;/# ,et 'e !&ter#!ti1e 2ro2/,e.


9iic 4 7,*2t* @5

oc!9io#!& 6

Di# ce&e 7 'e 2er,o!#e c!re (ti/ ,* =o!ce (!) 'o!r 4 J7 K =o!c* 9iic: 66 =o!c*,*2t* J@5 K 2er,o!#e =o!c* !#/!&:i!r J6K =o!c* oc!9io#!&.

=. A*i ac(i!i*io#at 3reo$at u# joc $e 2a( %NuDa, pe#tru i#eDa, pe#tru alt persoa#

Ace!,t! e,te o 8#tre%!re c!re 2re,/2/#e o !&e$ere /#ic* 'i# 2!rte! ,/%iec0i&or:'i#tr;/# ,et 'e !&ter#!ti1e 2ro2/,e. Dori ,* !+&* '!c* 2er,o!#e&e c)e,tio#!re !/

!c)i9i0io#!t 1reo'!t* /# =oc 'e (!).

Re9/&t!teI#'ic!tor c!#tit!ti1 I#'ic!tor 2roce#t/!&

#/ 6 @5'!: 2e#tr/ i#e @5 5'!: 2e#tr/ !&t* 2er,o!#* 64 45

65


11/25

Di# ce&e >5 'e 2er,o!#e c)e,tio#!te 6 J@5 K #/ !/ !c)i9i0io#!t #icio'!t* /# =oc'e (!): @5 'e 2er,o!#e J5 K !/ !c)i9i0io#!t 2e#tr/ e&e i!r re,t/&: 'e 45 !/!c)i9i0io#!t 2e#tr/ !&te 2er,o!#e.

7. La ce 34rst a*i ac(i!i*io#at;priit u# joc $e 2a( %: 6 + a#i5 6 1) a#i1 6 17 a#i18 6 ) a#i 6 58 a#ipeste 9: a#i

Ace!,t! e,te o 8#tre%!re c!re 2re,/2/#e o !&e$ere /#ic* 'i# 2!rte! ,/%iec0i&or:'i#tr;/# ,et 'e !&ter#!ti1e 2ro2/,e. Dori ,* !+&* c!re !r +i 1


12/25

Di# ce&e >5 'e 2er,o!#e c)e,tio#!te ce&e !i /&te: 8# #/*r 'e 4> J77 K !/8#tr!t 8# 2o,e,i! /#/i =oc 'e (!) 8# co2i&*rie: c5 #/ !/ =oc 'e (!) !c!,* #/ !/ 2riit (i #/ !/ !c)i9i0io#!t#icio'!t*.

8. Cu percepe*i jocul $e 2a( %ca u# o$ $e rela>areca u# o$ $e a#tre#are a i#*iica o pier$ere $e tipu# joc e$ucati3

u# joc total #ei#teresa#tAce!,t! e,te o 8#tre%!re c/ !&e$ere /&ti2&* 'i# !i /&te 1!ri!#te 2o,i%i&e.

Dori ,* !+&* c/ 2erce2 =oc/& 'e (!) 2er,o!#e&e c)e,tio#!te.


c! /# o' 'e re&!H!re 4 4c! /# o' 'e !#tre#!re !i#0ii

7 7

c! o 2ier'ere 'e ti2 5 5

/# =oc e'/c!ti1 44 47/# =oc tot!& #ei#tere,!#t 5 5

64


13/25

Di# ce&e >5 'e 2er,o!#e c)e,tio#!te 7 2er,o!#e J7 K 2erce2 =oc/& 'e (!) c! /#o' 'e !#tre#!re ! i#0ii.

1:. Care cre$e*i c este 34rsta potri3it pe#tru -#ceperea practicrii jocului $e2a( %

: 6 + a#i5 6 1) a#i1 6 17 a#i18 6 ) a#i 6 58 a#ipeste 9: a#i

Ace!,t! e,te o 8#tre%!re c!re 2re,/2/#e o !&e$ere /#ic* 'i# 2!rte! ,/%iec0i&or:'i#tr;/# ,et 'e !&ter#!ti1e 2ro2/,e. Dori ,* !+&* c!re !r +i 1


14/25

Di# ce&e >5 'e 2er,o!#e c)e,tio#!te: 6 J> K !/ r*,2/#, c* i#ter1!&/& 'e 15 'e 2er,o!#e c)e,tio#!te: 46 J@ K co#,i'er* c* =oc/& 'e (!) e,te o!&ter#!ti1* +o!rte %/#* 2e#tr/ 2etrecere! ti2/&/i &i%er: @5 J5 K co#,i'er* c* e,te o!&ter#!ti1* %/#*: i!r re,t/& 'e 6 c* e,te o !&ter#!ti1* ,!ti,+*c*to!re.

1). Cre$e*i c u# joc $e 2a( electro#ic ar putea sa atra" ai ult ate#*ie$ec4t u# joc $e 2a( clasic %DaNu#u este #ici o $iere#*

67


15/25

Ace!,t! e,te o 8#tre%!re c!re 2re,/2/#e o !&e$ere /#ic* 'i# 2!rte! ,/%iec0i&or:'i#tr;/# ,et 'e !&ter#!ti1e 2ro2/,e.


'! 4 7#/ 47 75#/ e,te #icio 'i+ere#0* 6

Di# ce&e >5 'e 2er,o!#e c)e,tio#!te 4 J7K cre' c* /# =oc 'e (!) e&ectro#ic !r!tr!$e !i /&t !te#0i! 'ec


16/25

Di# i#ter2ret!re! re9/&t!te&or reie,e c* ce& 2/0i# =/*t!teJ 6@ @5K 'i#trecei c)e,tio#!0i (i;!r 2erite !c)i9i0io#!re! /#ei t!%&e 'e (!) e&ectro#ice.

1+. ?#$e locui*i%-# e$iul rural-# e$iul ur5 'e 2er,o!#e c)e,tio#!te 4 J74 K ,/#t 'i# e'i/& r/r!&: i!r @ J

K ,/#t 'i# e'i/& /r%!#.Di# i#ter2ret!re! re9/&t!te&or reie,e c* i#'i+ere#t 'e e'i/& 'e 2ro1e#ie#0* cei

c)e,tio#!0i ,/#t i#tere,!0i 'e =oc/& 'e (!).

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17/25

15. A*i $ori s ac(i!i*io#a*i u# joc $e 2a( electro#ic %DaNu

Ace!,t! e,te o 8#tre%!re 'i)otoic*: 8#c)i,*. A+&* '!c* cei i#ter'ie1!0i ,/#t

'i,2/(i ,* c/2ere o t!%&* 'e (!) e&ectro#ic*. ?# c!9/& 8# c!re ,e o+er* r*,2/#, #e$!ti1:c)e,tio#!r/& ,e 8#c)eie.


'! 74 5#/ 6 @5

Di# ce&e >5 'e 2er,o!#e i#ter'ie1!te 74 J5 K !r +i i#tere,!te ,* !c)i9i0io#e9e /#=oc 'e (!) e&ectro#ic. 6 2er,o!#e J@5 K #/ ,/#t i#tere,!te 'e !,t+e& 'e =oc.

A1 @655 3 455 &ei 45 7455 3 @55 &ei 64!i /&t 'e @55 &ei 6 4

6


18/25

Di# ce&e 74 'e 2er,o!#e c!re !/ r*,2/#, 2o9iti1 &! 8#tre%!re! 6: 'o!r /#! ,i#$/r*J4 K e,te 'i,2/,* ,* c)e&t/i!,c* !i /&t 'e @55 'e &ei 2e#tr/ !c)i9i0io#!re! /#ei t!%&e'e (!) e&ectro#ice (i 2er,o!#e J64 K 8#tre 455;@55 &ei. Ce&e !i /&te 2er,o!#e 8##/*r 'e 45 J7K ,/#t 'i,2/,e ,* c)e&t/i!,c* 8#tre 655;455 &ei: i!r re,t/& 'e @ #/ 1or,* 'e! !i /&t 'e 655 'e &ei.

Pro'/,/& #o,tr/ 1! !1e! 2re0/& 'e 6: &ei.74 J1or ,* !c)i9i0io#e9eK;6> J#/ 1or ,* 'e! !i /&t 'e 655 'e &eiK4> J2er,o!#e

c!re 8(i 2erit !c)i9i0io#!re!K.746554>

4>55-74>4 >4 'i# ce&e 74 'e 2er,o!#e 8(i 2erit !c)i9i0io#!re! /#ei t!%&e 'e (!)

e&ectro#ice.

F*cJ#/ 1or ,* 'e! !i /&t 'e 655 &eiK@7J#/ 1or

c/2*r! /# =oc 'e (!) e&ectro#icK

>5J2er,o!#e c)e,tio#!teK;@7J#/ 1or c/2*r! /# =oc 'e (!)e&ectro#icK4J2ote#0i!&i co#,/!tori 'i# cei c)e,tio#! iK

>56554>

4>55->57@7@ 'i# ce&e >5 'e 2er,o!#e 2ot +i 2ote#0i!&i co#,/!tori !i /#ei t!%&e 'e (!)

e&ectro#ice.

6


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IV. O2er!0io#!&i9!re-

C/&e$e!re! '!te&or ! +o,t re!&i9!t* 'e @ 2er,o!#e c!re !/ 82*r0it >5 'ec)e,tio#!re 2er,o!#e&or 2!,io#!te 'e =oc/ri c!re ,ti/&e!9* $5 H 5.6 &ei > &ei'e2&!,!re-

Coroc*ie ti 4 H &ei 6> &ei Mi)o1e#i 4 H @ &ei > &ei R!'*/0i 4 H &ei 67 &ei

co#,/!%i&e- &ei

TOTAL- 7 &ei

re,/r,e /!#eC/&e$e!re! '!te&or ! +o,t re!&i9!t* 'e @ 2er,o!#e JA2*1*&o!ie A#c/0!: Ac)i0ei

T!ti!#!: Ciot A#'ree!K c!re !/ 82*r0it >5 'e c)e,tio#!re 2er,o!#e&or 2!,io#!te 'e =oc/ric!re ,ti/&e!9* $


20/25

C. @la#ul $e ar0eti#"

I. Co#+i$/r!re! 2ro'/,/&/i-

Pro'/,/& e,te co2o#e#t! e,e#0i!&* ! iH/&/i 'e !r"eti#$: ce&e&!&te trei e&ee#tec&!,ice !&e !ce,t/i! ,/#t ,trict 'eteri#!te 'e e&: 'eo!rece: ,e 'i,tri%/ie (i ,e 2roo1e!9*2ro'/,/& (i tot &/i i ,e ,t!%i&e(te 2re0/&.

S.C. ATTAC S.R.L o+er* c&ie#0i&or ,*i 2ro'/,/& t!%&* 'e (!) e&ectro#ic*8#tr;o ,i#$/r*1!ri!#t* 2/t


21/25

?%/#*t* ire! 2ro'/,/&/i $e#eric c/ /# ,et 'e c!r!cteri,tici co#,i'er!te #ece,!re:,o&icit!te 'e co#,/!torii c*ror! 2ro'/,/& &e e,te 'e,ti#!t

Deo!rece 8# /r! cercet*rii 'e !r"eti#$: !=orit!te! re,2o#'e#0i&or co#,i'er* c*!ce,t =oc tre%/ie 2r!ctic!t 8#c* 'e &! o 1


22/25

@. #re$i,tr!re! /tQri&or-Pe#tre ! #re$i,tr! o /t!re !2Q,! i / or 2e 2ie,! 2e c!re 'ori i ,Q o /t! i. Ce&

!i ,i2&/ e,te ,Q #c&i#! i / or 2ie,! #tr;o 2!rte i ,Q !2Q,! i / or c/ !r$i#e! 2ie,ei 2e ce#tr/& 2Qtr!t/&/i. P/te i 'e !,ee#e! ,Q !2Q,! i cQ,/ ! J2Qtr!t/&K c/ 'e$et/&. Ve i !/9i /#

,/#et c!r!cteri,tic i cQ,/ ! ,e &/i#e!9Q i!r LED;/ri&e cQ,/ e&or 2!rc/r,e ,e !2ri#' i ,e ,ti#$ ,/cce,i1. Co2/ter/& c!&c/&e!9Q /rQto!re! ,! i c!re.

7. M/t*ri #ere$/&!e#t!re-D!c* 8#cerc!0i ,* +!ce0i o /t!re i&e$!&* ,!/ i2o,i%i&*: 1e0i !/9i /# ,e#!& c!re

1* ,2/#e c* /t!re! #/ e,te 2eri,* (i c!&c/&!tor/& #/ ! &/!t;o 8# co#,i'er!re.D!c* 8#cerc!0i o /t!re i&e$!&! ,!/ '!c* 8#cerc!0i ,* /t!0i o 2ie,* ! !'1er,!r/&/i:

1e0i +i !1erti9!0i 'e /# ,e#!& ,o#or.

. S/#ete (i e+ecte 'e &/i#*-D!c* 2re+er!0i ,* =/c!0i 8# t*cere: !2*,!0i ,c/rt SOUND;COLOR.

E+ecte&e ,o#ore 1or +i !,t+e& e&ii#!te 'e c*tre c!&c/&!tor. Pe#tr/ ! re!cti1! ,o#or/&!2*,!0i 'i# #o/ !ce&!(i %/to#.D!c* 2re+er!0i ,* =/c!0i +*r* e+ecte 'e &/i#*: !2*,!0i %/to#/& SOUND;COLOR

ti2 'e @ ,ec/#'e (i 8& 2/te0i re,et! 8# !ce&!(i +e&.

>. Ni1e&/ri 'e 'i+ic/&t!te-oc/& 'e (!) !re 45 'e #i1e&/ri 'e 'i+ic/&t!te. Prie&e #i1e&e 6;@ ,/#t 2e#tr/ co2ii

(i 8#ce2*tori Jc!&c/&!tor/& +!ce erori 8# o' 'e&i%er!tK. Gr!'/& 'e 'i+ic/&t!te cre(te tre2r!tc/ +iec!re #i1e&.

. S2eci+ic! ii te)#ice-

Co' 2ro'/, 656

Pro'/cQtor ATTAC

Mo'e& TS655

C!r!cteri,tici

; t!%&! ,e#,i%i&Q &! !ti#$ere Jto/c);,e#,iti1eK; 45 #i1e&/ri 'e 'i+ic/&t!te; 7 ,ti&/ri 'e =oc- !$re,i1: #or!&: 'e+e#,i1 i !&e!tori/; #i1e&/ri 'i+erite 'e tQrie ! =oc/&/i; 6> LED;/ri 'e ,e#!&i9!re ! 2o9i iei cQ,/ e&or ; +/#c ii- S/$e,tie: T!"e B!c": M/t!re: Veri+ic!re: i M/&tio1e

Gre/t!teDie#,i/#i

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A&ie#t!re 7 %!terii AA 6.V o%i #/ite Ji#c&/,e # 2!c)etK

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. C!r!cteri,tici +i9ice-L! 2ri! 1e'ere o t!%&* 'e (!) e,te /# 2*tr!t 82*r0it 8# >7 'e 2*tr*0e&e !i ici:

#/ite c 2io#i: 7t/re: 7 #e%/#i: 7 c!i: 4 re$i#e i 4 re$i. Pie,e&e ,/#t 2re1*9/te c/ o i#ter+! * ,e#9ori!&* c!re co/#ic* c/ t!%&! 8# oe#t/& e+ect/*rii /#ei /t*ri. De!,ee#e! e,te 8#cor2or!t/# cro#oetr/ c!re *,o!r* ti2/& 'e =oc: #/*r/& 'e /t*ri (i #/*r/& 'e 2ie,e c!re !/+o,t e&ii#!te 'i# c


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II. Pre0/&

?# !cti1it!te! oric*rei 8#tre2ri#'eri 2ro'/c*to!re 'e %/#/ri (i ,er1icii: 2re0/& 'e0i#e/# ro& ,2eci!&: 'e !Hi* i2ort!#0* 2e#tr/ !ti#$ere! o%iecti1/&/i +i#!& 2e c!re !ce!,t!(i;& 2ro2/#e 3 !Hii9!re! 2ro+it/&/i.

Pre0/& e,te /#! 'i# ce&e 2!tr/ 1!ri!%i&e c&!,ice !&e iH/&/i 'e !r"eti#$: c!re !rece! !i !re i#+&/e#0* 8# !cti1it!te! 8#tre2ri#'erii 8# $e#er!&: ! ce&ei 'e !r"eti#$: 8#o' ,2eci!&: 'eo!rece e& !+ecte!9* #ei=&ocit (i 2ro2t- 2ro+it/&: 1o&//& 1


25/25

U#e&e 2re! ,eH...2re! ci/'!te...,!/ 2re! 2eric/&o!,eA&te&e !i 1ec)i...!i o'er#e...

!i 'eoc)e!te...,!/ ,/r2ri#9*to!re...U#e&e 2re! =/c*/ e...2re! 'i+erite....,!/ 'eci,i1eINVESTE TE ?N VIITORSc)i%* &/cr/ri&e 8# !1!#t!=/& t*/o!c* !)C/2*r* #o/! t!%&* 'e !) ATTAC

i 1ei '! !) !t

Proo1!re! 1

Proiect Marketing Partea a II A

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