LOGO : To enrich the quality of life and people,transforming simple things in a land of wonders.

In any business the key to success is prestige, high quality of the services and products and of a good communication to the costumers. These are the guidelines throughout DONCAFE sets its business and creates a perfect environment to enjoy coffee and also a agreeable place to work in.

DONCAFE is a multinational coffee and coffeehouse chain company based in the Romania. DONCAFE sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks and items such as mugs and coffee beans.

We know how to produce and sell coffee. Combine habits and tastes around the world and create a unique feel for coffee lovers.

We found that people around the world drink coffee in different ways, with different occasions at different temperatures and adding various ingredients, as

part of social rituals.

Because we rely on tradition, taste and flavor we have maintained consistently in the top companies on the coffee market, as a main character in roasted and

instant coffee culture worldwide.

History

The coffe`s history is complex and delicious coffee. Coffee Road began in Africa and liqueur magical journey continued in Asia, Europe and the Americas. Doncafe history starts in Italy and is closely related to traditions, culture and soul. Coffee story began in East Africa in the year 850, the highlands of Ethiopia, Abyssinia region, the kaffe. Legend has it that a goat herd named Kaldi, noticed invigorating effect of coffee on his goats who ate red berry fruit.

In 1475 opens first coffee shop, Kiva Han, in Constantinople, the Ottoman Empire.

Coffee first reached Europe even in Italy - where the brand was created Doncafe, Venice port. Since then, the Italians prepared coffee in their unique way and create original recipes. In 1903 was invented the first espresso machine and the next year the Italians conquered the world with their preparations of coffee.

South America is the cradle of coffee cultivation in 1727, and the tradition continues today Brazilian growers. Their ability to transform into delicious beans, which are under each Doncafe coffees.

In Bari, Italy, put the century up a successful family business - Doncafe. On a coffee market developed so that the Italian Doncafe distinguished by unique formula keeps rich flavor of the beans for rich taste and variety to satisfy you in terms of good coffee.

Doncafe begin to write their own history in Romania in August 2008, when Strauss Romania launches coffee brand in Romania that is revolutionizing the whole market portfolio and coffee - DONCAFE! Doncafe brand by launching a premium brand with international reputation and the communication strategy, Strauss aims to revolutionize the coffee market in Romania.

Each cup of coffee enjoyed anywhere on the globe is a part of coffee history. And Strauss Romania, with Doncafe gets a separate chapter.

Mision:Our mision is to create wonders in simple things

Our mission - to create miracles in simple things - comes from desire and passion to work with simple ingredients, the basic of life.

Starting from the basic things we want to enrich the world with experiences and emotions surprising everyone. So continually seek ways to create a

transformation - and we wonder: how can we combine the simple things that get there?

Vision

Strauss Group: "Competing for the Future"

Strauss Romania: "Living the Future"

We know how to produce and sell coffee.

But we still something equally important: I discovered that people drink coffee throughout the world in different ways, with different opportunities at different temperatures and adding various ingredients, as part of various social rituals.

Combining the diverse world we live happily with unique taste and flavor of the best coffees, Strauss Group has consistently maintained market leadership, being

a main character in roasted and instant coffee culture.

Inovation

Innovation and Care

With Strauss feel alive, you feel inspired.

Therefore come up with innovative solutions, continuously striving to perceive the essence of consumer needs and do our utmost to find the best solutions. Simply put, we want to:

make things sound more interestingI will share with the worldbring people togetherturn fun into a special pleasurePassion and responsibility

An experience full of flavor and aroma, bringing together cultures and customs from around the world, Strauss Coffee will be approaching people to enjoy a perfect cup of coffee exactly to their liking.

Experience the delight with Strauss a happy world in which "children" of all ages have fun and be happy, alone or together. Launch Max Brenner Chocolate Bars - a unique concept, world premiere - in response to consumer demand, is just one example of innovative thinking in this regard.

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Cafee and health

Doncafé coffee and takes care of what really matters in your life: health and body tone of envy. With Doncafe can fully enjoy every moment to enjoy fully

the presence of loved ones. Feel the taste of health:

Doncafe ensure quality and freshness of coffee taste not only pleasure, a much-longed experience of the senses, but also physical and mental health. Caffeine

has a positive effect on heart and lung action, treating headaches and stimulates the body to produce serotonin, the hormone of happiness. Coffee has gained the reputation of "intellectual beverage" because the action exerted on the nervous system. Result ... Better pay and association of ideas, better memory and ability

to coordinate body movements.

Coffee can not be denied or that it has beneficial effect on digestion or on depressive and anxiety states. Moreover, it contains natural antioxidants fight

free radicals, acting as a protective barrier.

Doncafe focus on exploiting these benefits of coffee, so coffee Doncafe variant variant roast and ground and instant coffee are made from 100% natural, the

Brazilian plantations and according to recognized standards of quality.

Product

Universal Doncafe is colored in red gold green and blue colors rich taste is perfect. Doncafe products offered by each 

cup of coffee becomes a unique experience, a delight for the senses.

Number one coffee brand in Romania will take a new name, Doncafe, and will taste better after they changed the name of Strauss Elite Romania Romania, a few months ago, Israeli producer of coffee and passed rebranding its products. Following an investment of some 15 million coffee elite and will be called Doncafe Elite Selected and Selected Doncafe and the portfolio have also added new products. More specifically, the company launched a range of coffee specialties as the Doncafe Mixes comprising 11 varieties: "2 in 1", "3 in 1" and even "4 in 1 turbo cafe, cappuccino classic Choco cappuccino, vanilla cappuccino, cappuccino nuts, rum cappuccino, hot Choco, Choco and White Hot frappe.Doncafé elite-roast and ground coffeeBecause a good day from morning Doncafe elite known and has prepared a special coffee to delight your beginning of each day. Enjoy traditional taste of coffee in all its intensity. An ideal combination, perfectly balanced and robust Arabica beans for a traditional taste, sweet, bitter and slightly spicy.Elite Doncafe daily rewards loyalty and trust you with a finely ground coffee, recommended to prepare the pot. For exceptional morning as you normally

Elite Instant Doncafe option is ideal if you want an intense coffee with a sweet-bitter, slightly spicy, even when you have little time. Instant version provides the same rich flavor of freshly ground coffee. Recharge your energy and vitality as a heartbeat with Doncafe Instant Elite.

Grains for Doncafe elite are carefully chosen by the famous Brazilian plantations and roasted to a high standard for your daily pleasure. Enjoy quality and elite packages Doncafe enjoy Doncafe bean elite wealth.

Selected Doncafe you reveal a secret that you can share with loved ones - the secret of good taste, refined coffee. Prepared from 100%

Arabica beans, carefully selected from renowned plantations in Brazil, Selected Doncafe is an elegant coffee with rich flavor, full of freshness and fine citrus aroma, slightly fruity. Enjoy the full richness of the coffee offered by Doncafe Selected ... to experience the rich taste that lasts.

Vibrating in the world we live in every moment is valuable. Selected Doncafe invites you to enjoy the same elegant coffee with rich flavor and delicate perfume INSTANT option.Enjoy the most of every moment of relaxation with Instant Selected Doncafe

Price

We value our customers needs above all and we offer products specifically designed to satisfy

the most demanding tastes. but we know that price is an important criterion in consumer

choice and that’s why we want to offer their affordable price that reflects correct production

costs and simultaneously reflect quality.

Since 2010 we want to be market leaders in premium and super premium category of products

is aimed at people with disposable income. This comes in the context of income growth in

romania and rising row material prices on international markets, where coffee is the second

most important commodity in international transactions.

Our products prices varies depending on variety and bakery.the cheapest product is doncaffe

cappucino at the price of 1 ron and the most expensive is doncaffe gold at 15 ron.

To sum up our products prices are between 1 and 15 ron, which are afoordoble for aur

customers.

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Place

DONCAFE ELITA 250g – 7 RON

DONCAFE DECAFFEINATED 250 g- 12 RON

DONCAFE CAPPUCINO 12.5 g – 0.5 RON

Strauss Group is the market leader coffee in Israel, his country of origin, and currently operates in 19 countries, among which and Bulgaria, Moldova,

Ukraine, Poland or Russia.

National coverage. Delivery of goods (Doncafe Fort or Lavazza, depending on your preference) and the device has a network of distributors with national

coverage that can ensure product delivery to any location.Strauss Coffee Services offers each partner or with the right products and the concept location devices and a complete package of services for distributed

coffee conceptsCoffee market in Romania is currently estimated at over 200 million euros, the most important companies as Strauss Romania, Kraft Foods, Romaqua Group,

Tchibo, Nestlé and Panfoods. Doncafe have a verry wide area of distribution,all the products are found in

supermarkets,hipermarkets,in specialized stores,in restaurants. NOVA PROMPT SRL is a independent company which due attention to quality products and services initiated collaboration with Strauss Romania SRL - producer brands Doncafe, activity is bassed on managing the location and

distribution of coffee machines and coffee consumption and its complementary products.

Promotion

Coffee maker Strauss Romania invested approximately 4 million euros in 2 campaigns conducted by agency Leo Burnett to launch Doncafe coffee brand,

Most of this investment was directed to components of both TV and outdoor campaigns.

The first campaign, rebranding and Selected elite coffees in Doncafe mark, consists of 2 TV spots (which will run on 19 TV stations), materials for outdoor layouts for print (which will be placed in 20 magazines), visual aids dedicated magazines retailers, but for points of sale promotional materials.

The second advertising campaign is an integrated mix of online advertising, TV, print, promotion unconventional, innovative media, cinema, posters and point of sale materials.

Besides advertising campaign, launching Doncafe benefited and achieved a PR campaign for The Practice, and a dedicated web page.

Part of production and postproduction was made by Brazil Films Production and StudioSet HiFi.Doncafe adopted and Selected elite brands of coffee, but also includes new premium products.Communication campaign for this new product category is as innovative and unconventional as the audience to whom it addresses: teenagers and young people.Company turnover in 2008 amounted to 80 million, major investments are allocated coffee factory which has a local producer. The new position, expressed by the slogan "Coffee with soul" Doncafe wants to remind the Romans, the Latin spirit, we need to spend more time relaxing.

There musn`t be an extraordinary event to share unforgettable moments with loved ones with Doncafe Selected. The two cups assorted gifts are offered an open invitation to endless discussion and mutual confessions.

Whether you want morning energy, a person or occasion delights to impress your loved ones, gifts of Easter Doncafe are the ideal solution

.

Before each holiday, Doncafe enables customers to enjoy the gifts they receive when purchasing our product.

I look forward dawn to enjoy the authentic taste and smell the coffee? Doncafe created Doncafe Decaf coffee now that you can enjoy any time of day and night.Pamper yourself with a combination of sweet and sour, slightly spicy and floral aroma of authentic coffee, prepared by a special recipe of grains collected from the most famous plantations.Doncafe Decaf - enjoy the pleasure of taste, at any time