PROGRAMMATIC MARKETINGChanging the Way Brands Connect With Their Audience

What Is Programmatic Marketing?-

Changing the way brands connect with their target audienceSoftware and algorithms place targeted content in front of defined groups in specific and relevant placesBig data exists: The programmatic approach acts as the glue that makes it actionable

Age

GenderSocial standing

Geographic

Which Can Encompass Segments

Across Demographic

s

Compiled by author from sources: stateofdigital.com - business2community.com

A Change From Traditional Marketing-

A Buyer no Longer has to Agree to Run a Certain Number of Ads With a Publisher

Nor are They Locked into a Contract

Like Paid Search,

You’re Able to Limit

The Ads to Times of Day and

Frequency

You Decide Which

Publishers You Want Your Ads to Show Up on

You Pay For

Effective Ads Only, Sent to

The Right People at the Right

Time

Compiled by author from source: stateofdigital.com

Programmatic Media Buying-

Programmatic Media Buying is the

Algorithmic Purchase and Sale of

Advertising Space in Real Time

During This Process, Software is Used to

Automate the Buying, Placement, and

Optimization of Media Inventory Via a Bidding System

96% of marketers are using programmatic to buy display

In 2015, 55% of all US display ads were bought programmatically

56.2% of all US programmatic digital display ad spend came from mobile in 2015

Compiled by author from source: adweek.com Image Source: Google Images

Programmatic RTB?-

RTB comes into play, where brands/ads set variables such as price, audience segment profiles

(types of people) they are trying to reach with their message and the

overall network reach

When a webpage is being loaded, information that’s been gathered about both the user/visitor and the context of the site or webpage is being loaded too, it’s sent back and forth to an ad exchange and the ad is placed on that page

This space gets auctioned off to the highest bidder and their ad is placed in the space – this is done in milliseconds with no detriment to page load times or user experience

Real Time Buying:

Compiled by author from source: stteofdigital.com Image Source: Google Images

Programmatic Content Marketing-

Brands Can Set Triggers That Will

Display Content to a Targeted

Audience at Specific Times, in

Specific Places or In The Event of

Particular External Factors

Compiled by author from source: business2community.com

Used to create a dynamic website experience where the information on display is directly related to the referral source

If someone has visited a site after engaging with an article or video, the site owner can create a seamless user experience through associated content and messaging

Return On Investment: Facts-

The Main Advantage of Programmatic Advertising is the Clear Shift in the Direction of ROI-focused Advertising

Thanks to Programmatic Tools, Companies Will Be Shifting Their Focus Back to What Matters – Results and ROI

Programmatic Advertising Includes the Ability to Monitor ROI Accurately and Has Altered the Way Budgets are Managed

Compiled by author from source: adclarity.com

Fastest Growing Industry: Facts-

A rise in the use of programmatic ads means that smaller companies can compete with big brands

Companies will have to ensure their campaigns are more appealing in order to stand out

Companies will have to spend more money on copy writing, graphic design and development of high quality converting campaigns

2/3 of all display ad spending is being allocated to programmatic

The 2016 spending estimate of $22.10 billion is a 39.7% increase from 2015

Companies who do not automate media buying will be left behind with ineffective campaigns

Compiled by author from source: adclarity.com

Increasing Programmatic Spending-

Where Agencies

Will Increase Spending

Video 54%

Display 58%

Social 18%

Search 10%

TV 12%

Mobile 53%

Compiled by author from source: stateofdigital.com

Budgets On The Rise: Trends-

As programmatic ad tools improve, it will continue to rise in popularity and as a result, bite a bigger

chunk of digital advertising budgets

Programmatic tools tend to deliver better ‘bang for their buck’ making it money well

spent!

Budgets will continue to shift away from traditional media

Brand marketers will make a major move to programmatic

Data will continue to be a major point of interest, even for savvier marketers

Compiled by author from source: adclarity.com

Programmatic Ads: Trends-

Programmatic Ads are Viewable at a Rate of 44% To 55%, In Line With Industry

Benchmarks, the Industry Average for Suspicious Activity is Only 16%

90% of all ads will flow programmatically within a decade

In 2020 programmatic could account for 85% of targeted banners and 67% of streaming video ads

Compiled by author from source: adweek.com Image Source: Google Images

CONTACT US FOR THE FULL PRESENTATION:

Mediacontact USA Inc.13575 58TH Street North #160

Clearwater, Fl. 33760

T: 727 538 4112E: contact@mcusa.co

www.mediacontactusa.com

Sources Cited:

• The Hottest Trend Content Marketers Havent Heard About Comments. N.p., n.d. Web. 13 Sept. 2016. http://www.business2community.com/content-marketing/programmatic-the-hottest-trend-content-marketers-havent-heard-about-01327442#TXlTg8uFyS9vyuVS.97

• "Programmatic Advertising and Your Marketing Budget - AdClarity." AdClarity. Ariel Watson Http://www.adclarity.com/wp-content/uploads/2015/10/logo_Ad_In2.png, 2016. Web. 07 Nov. 2016. https://www.adclarity.com/2016/08/programmatic-advertising-marketing-budget/

•  "What Is Programmatic Marketing, Buying and Advertising?" State of Digital. N.p., 2016. Web. 13 Sept. 2016. http://www.stateofdigital.com/what-is-programmatic-marketing-buying-and-advertising/

• "Why Programmatic Is the Future of Digital Display Advertising (Infographic)." SocialTimes. N.p., n.d. Web. 19 Sept. 2016. http://www.adweek.com/socialtimes/why-programmatic-is-the-future-of-digital-display-advertising-infographic/639184