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Attribution & Programmatic Everything

Exce

rpt

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Our Take on Programmatic Display

Programmatic Display is the most ideal way to purchase Display Media in a Performance environment, period.

Most areas where efficiency is found outside of a programmatic environment are areas that are not yet connectedDisplay plays an intrinsic role in any digital marketing strategy, so define its value and hold it accountableWhen every dollar spent should be

justified, every impression should be served for a reason.

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“Define its value and hold it accountable...”

…easier said than done.

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The Value of Display Media is Elusive

But, the use of attribution tools and development of models is a big first step

The paths and sequences of user interactions leading to conversions are complexCollecting sufficient data around these paths is one thing, understanding and effectively using it is anotherHowever, in the absence of this information, Display performance is inevitably misunderstood

Many of Us Already Have This Data

Not As Many of Us Have This Information

Paths simplified for demonstration

x3 x2

CPA vs. Avg.

-35%

x3x2

-13%

4x

7x

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Don’t Stop at Digital Conversion Paths

Digital media-centric ROI opportunities are already massive, but let’s keep plugging things in:

More InformationCRMOffline Upload

More ChannelsDigital & Historically Offline

More Assets

New – Customer Match

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How Programmatic Fits Into Everything

Audiences

Paid & Organic Search

Programmatic Display

Paid & Organic Social

Digital Video

Television & Radio

Digital OOH

Front-End Ad Data•Constant Optimization

• Interaction & conversion efficiency

Website Analytics Data

•User Behaviour Insights

•Website Optimization

Back-End CRM Data•True Acquisition Value

•Measured short, long and LTV

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Thank you

Eric Rodgers – Co-FounderCOO/Chief Strategist

416-840-6738Eric@DirectAccessDigital.com