The Programmatic Native Playbook, Didigay Programmatic Summit, May 24th, 2016
Programmatic - It was Never About Technology But Changing Human Behavior
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Transcript of Programmatic - It was Never About Technology But Changing Human Behavior
MAYUR GUPTA | @INSPIREMARTECH
FINDING THE HUMAN WITHIN
PROGRAMMATIC
GLOBAL HEAD, MARKETING TECHNOLOGY & INNOVATION, KIMBERLY CLARK
We don’t believe in digital marketing, we believe in ‘Marketing in a Digital World’
Clive Sirkin, CMO of Kimberly Clark
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C
KIMBERLY-CLARK | COMPANY CONFIDENTIAL | DRAFT | INCOMPLETE WITHOUT ACCOMPANYING COMMENTARY
DRIVING AND IN FULL CONTROL
KIMBERLY-CLARK | COMPANY CONFIDENTIAL | DRAFT | INCOMPLETE WITHOUT ACCOMPANYING COMMENTARY
MOST BRANDS & AGENCIES
KIMBERLY-CLARK | COMPANY CONFIDENTIAL | DRAFT | INCOMPLETE WITHOUT ACCOMPANYING COMMENTARY
MOST BRANDS
. DIGITAL MARKETING
. ORG & OPERATING MODELS
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C
. DIGITAL MARKETING
. ORG & OPERATING MODELS
. CHANNEL OBSESSION
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C
Courtesy www.altitudedigital.com
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C
WHAT ABOUT HER EXPERIENCE?
ALWAYS ON SHOPPER
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C
Getting her the best productat the best priceat a time, location and touchpointof Her choice
The future has already arrived, it’s just not evenly distributed YET
-William Gibson
F I N D I N G T H E H U M A N W I T H I N P R O G R A M M A T I C