Program Overview November 2010. “Record of extreme ruthless behavior…” Baseless attacks...
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Transcript of Program Overview November 2010. “Record of extreme ruthless behavior…” Baseless attacks...
“Record of extreme ruthless behavior…”
• Baseless
attacks repeated
often enough
become truths
• Shell
organizations
with nebulous
ties to special
interests
“Neutralize excessive influence over the legal and political systems…”
• Wielding every
media channel,
traditional and social
• Demonizing
images, messages:
i.e., “Terrorists and
Trial Lawyers?”
“Lawyers win, you lose…”
• Pledge for
America calls for
legal reform
• Trumped up
statistics blame
trial attorneys for
sagging
economy
• Propaganda
campaign
translates into
electoral and
legislative
setbacks for civil
justice system
“Iowans voted for freedom…,” says Vander Plaats
• Wisconsin’s
governor,
legislature approve
sweeping changes
to rights of injured
people
• Coming to a capitol
near you!
Defeat at the Capitol
Project Goals• Let America know… the truth about civil justice issues
• Build and energize a national base of citizen support
• Provide attorneys with an effective, affordable marketing tool
Project Strategies• Energize clients – the trial bar’s greatest constituency
• Support and educate our political friends and allies
• Create and coordinate powerful messaging
• FIGHT BACK
You Should KnowEmail-based Newsletter
Customized by each individual trial lawyer
Professional content guided by TLAs
Monthly giveaway
Podcast social media component
You Should KnowEmail-based Newsletter
Customized by each individual trial lawyer
Professional content guided by TLAs
Monthly giveaway
Podcast social media component
You Should Know2010-11 Issues
Auto Insurance Limits
Texting, Talking & Driving
Toyota Recall
Home Owners Insurance
Buying a Safe Car
Insurance Tricks of the Trade:
Delay, Deny, Defend
Justice Served Awards
10 Minutes, 10 Hours After an
Auto Accident
IAJ ParticipationLeadership Endorsement &
Memberships
11 Issues: April 10 – February 11
2,700 Client Subscribers So Far
OverallMinnesota/ Wisconsin/ National
8,000-plus Client Subscribers
ResultsReader Response
Vividly demonstrates campaign
effectiveness
Improving image of trial
lawyers and their clients
Generating referrals
ResultsReader Response
Vividly demonstrates campaign
effectiveness
Improving image of trial
lawyers and their clients
Generating referrals
ResultsMember Response
Referrals
Client Appreciation
Top of Mind Awareness
Acceptance: 72 Unsubscribes
(less than 2%)
Let America KnowCost
$49.95/ Month - $99 Activation Fee
One Flat Fee. No Hidden Costs. No
Contracts. No Subscriber Limit.
Permission-Based E-Mail Documented
As Highly Effective Marketing Tool
ROI Nearly 50 to 1
Supports PR Work of IAJ
LetAmericaKnow.comNo Toll: (866) 589-7670