PROGRAM

Friday, February 26 9 am -12 noon

Ferial Youakim, AICI CIP

.3 CEU’s*

“You Deserve to SHINE”

Everyone deserves to shine and feel beautiful--to hold his or her head high and shine like a diamond. When you decide to SHINE you can hold your head high and know that you've already accomplished something that many others never will. If you want to build your personal or professional brand and stand out from the crowd more than ever before, you need to embrace the 4 C's of image. Your image is just like selecting a diamond; you need to consider the 4c of image in order to shine. A diamond is a Multi-Faceted and so is your image you need to focus on Color, Clarity, Cut, and Carat--but what that means in the image world is something very different. So come along and join us and discover all about the 4Cs of Image because “You Deserve To Shine”.

*In order to earn AICI CEUs for each program presented, attendees must be in attendance for the whole presentation, fully participate in all activities, and complete an evaluation.

PROGRAM

Friday, February 26 1-4:30 p.m.

Natalie Gouche

.3 CEU’s* (pending)

“Leveraging Your Intellectual Property Into Profit”

This hands on 3-hour workshop will teach you how to create simple product (1 page guide, video or download) and build a targeted email list using social media. We will then dive into how to sell your services in a non-salesy way to this new prospect list. The best part of this? You don’t have to be a tech or design guru!

Takeaways:

1. Learn how to create a simple product (in less than 10 minutes) using your existing expertise 2. Understand how to conduct proper research on topics for your audience 3. Build a targeted email list and build trust with your new prospects 4. Sell your products or services to your new, qualified list

BONUS: Easy, Free & low cost tools cheat sheet for no fuss implementation

Not only will you have an opportunity to listen and learn, you’ll be equipped with handy worksheets and you’ll have group lab time to hop on your computer and apply these con-cepts live! Walk away with your course outline, curriculum and launch blueprint.

*In order to earn AICI CEUs for each program presented, attendees must be in attendance for the whole presentation,

fully participate in all activities, and complete an evaluation.

PROGRAM

Saturday February 27 9 am—12 noon

Sarah Hathorn AICI CIM

.3 CEU’s*

“Secrets to Earning $100,000 and Beyond in the Image Industry”

Are you stuck in survival mode in your business? How would you like to go from surviving to thriving as an in-demand image consultant earning more and more every year? Sarah Hathorn will reveal secrets that tripled her consulting revenues in just 12 months – and this was during the worst recession in modern history! Sarah knows that in order to run a flourishing business you need to attract a full pipeline of high-paying clients, and she’s ready to show you how.

In this highly interactive session, Sarah will share mindset shifts, proven strategies and specific actions you can take to up-level your business. Sarah draws on the training she’s received from the world’s top marketing masters and successfully applied in her own business. After this event you’ll return home feeling like you’re in control of your destiny because you’ll have the tools and re-sources to make a successful business not only possible... but predictable!

LEARNING OUTCOMES:

x� Implement the strategic 4 P’s of Branding (Positioning/Packaging/ Promotion/Pricing) to elevate you and your business as you attract more and more ideal clients.

x� Market your branded services like an Industry Rock Star! Explore Sarah’s 6-figure strategies for building an innovative and sustainable business model that produces rapid results in attracting more clients, making more money and living an extraordinary life.

*In order to earn AICI CEUs for each program presented, a endees must be in a endance for the whole presenta on, fully par cipate in all ac vi es, and complete an evalua on.

PROGRAM

Saturday February 27

1-5 p.m. Sarah Hathorn AICI CIM

.4 CEU’s*

“Increase Corporate Clients to Totally Supercharge Your Business”

As an image consultant and executive presence coach, Sarah has built an international reputation and highly lucrative business delivering a range of corporate seminars and services. She is right at home in the corporate environment and has found it to be extremely rewarding and profitable. In fact, her constantly growing client list includes household names like Kimberly Clark, Sherwin-Williams, Home Depot, GE, and McDonald’s.

Now Sarah wants to share the secrets of her consultancy’s rapid ascent and ongoing success with other image consultants like yourself. If you have the desire to break into the corporate market for big-ger revenues and greater career acceleration, this session was designed specifically for you.

In this highly intensive and interactive session Sarah will reveal the exact same marketing steps, systems, and up-leveling strategies she uses to get her foot in the Fortune 500 door and then form scalable, dynamic, long-term relationships.

LEARNING OUTCOMES:

x� Deploy proven marketing strategies that position you as a corporate consulting expert. x� Target the specific corporate market you want to carve out for yourself. x� Successfully approach corporate clients and win their lucrative business. x� Amplify your profits with services and products tailored to the needs of today’s corporations. x� Market high-value consulting/coaching or seminars in a range of learning modalities. x� Generate value-based fees that take your earnings to the next level.

*In order to earn AICI CEUs for each program presented, a endees must be in a endance for the whole presenta on, fully par cipate in all ac vi es, and complete an evalua on.

PROGRAM

Sunday February 28

9 a.m.—12 noon Wendy Buchanan

.3 CEU’s*

“3 Steps to Sharpen Your Focus and Magnify Your Profits”

This fun, interactive 3-hour workshop will focus on arming you with “Specs Appeal” so you can market to and attract new clients and expand your business by adding personal eyewear consultations to your list of services.

With 3 out of 4 people in need of prescription lenses, eyewear has become a common component of personal style and image. Offering a unique eyewear service opens you up to a huge market of eye-wear consumers who want help selecting eyewear. Eyewear consumers tell me:

1. They are frustrated spending big bucks and not loving their glasses. 2. They are tired of wasting time online trying to determine their face shape and then the perfect frame shape. 3. They find the frame selection process as painful as buying a new swimsuit.

The bespectacled need you and this workshop will give you optical savvy, “specs appeal” and the op-portunity to work hands-on with your peers to select eyewear to compliment and encourage their indi-viduality and self-expression.

In this Spectacular Session you will learn to:

1. Identify the top 3 Eyewear Trends. 2. Define the fitting goal to achieve balance and proportion for 10 Face Shapes. 3. List eyeglass frame fitting rules to create balance on the face. 4. Identify the 5 Spec Styles. 5. Demonstrate how to match the 5 Spec Styles to Clothing Styles. 6. Give examples of tips and tricks to highlight the best facial features and minimize others with eyeglass frames. 7. Practice selecting eyewear on a model from a selection of eyeglass frames 8. Describe the parts of the eyeglass frame to help you communicate clearly with your clients and optical professionals.

*In order to earn AICI CEUs for each program presented, a endees must be in a endance for the whole presenta on, fully par cipate in all ac vi es, and complete an evalua on.