PROFESSIONAL SERVICES - Sysomos | Social Media Management ... › wp-content › case_study... ·...

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PROFESSIONAL SERVICES

Maximize Resources, Save Time, See Faster ROI

We know that time and resources are your most valuable assets and sometimes you just don’t have enough of either to execute and deliver on your most pressing social media initiatives.

To help relieve that pressure Sysomos has a full range of professional services available to help you get the most out your experience with us. With both packaged and custom offerings available our professional services can fill implementation, education, reporting, and managed services gaps that may be roadblocks to your business fully executing its social media strategy and seeing faster ROI.

Keep reading to learn more or visit sysomos.com/services

Easy and smooth transition to the Sysomos platform for your team

Teach you to use Sysomos the way it was designed to be used

Create professional social media reports for your business

Provide you with a in-house Sysomos expert as an extension of your team

What Can Professional Services Do For You?

http://www.sysomos.com

http://www.sysomos.com/services


Professional Services

IMPLEMENTATION SERVICES

REPORTING SERVICES

EDUCATION SERVICES

MANAGED SERVICES

• Rapid return on investment• Accelerate user adoption• Setup and configured to meet your

objectives• Hands-on collaborative sessions in

your environment

• Custom reports built by our socialmedia research team

• Custom on demand in-app dashboardswith real time data

• Streamline your reporting needs• Clear visibility into metrics that matter

• Learn to use Sysomos the way itwas designed

• Precision targeted training• Accelerate user adoption of key

features• Walk away with knowledge to

execute objectives

• Augment your team with a Sysomossocial media expert

• Start implementing advanced socialmedia strategies immediately

• Exclusive access to an experiencedexpert in both execution and guidance

Implementation Services are designed to ensure Sysomos is installed, configured and working properly so your business is positioned for long-term success!. Through a streamlined process, we’ll get you set up quickly with minimal disruption to your business.

Our Reporting Services put the metrics that matter most at your fingertips. Our social media analyst team works with you to create custom reports delivered to your inbox and on-demand dashboards directly in the platform.

Sysomos Education Services begin with a needs analysis so every training program is relevant and impactful for your organization. Using a blended learning approach, Sysomos can train onsite or virtually across wide geographic regions focused exclusively on what you need to learn.

Our Managed Services provide extra resources to accomplish your social media objectives. We assign a Sysomos expert to act as an extension of your team. Your expert can be remote or in person and is there to help you build and execute your strategy.

Why Implementation Services?

Why Reporting Services?

Why Education Services?

Why Managed Services?


Implementation Detials

Implementation Services are designed to ensure Sysomos is installed, configured and working properly so your business is positioned for long-term success! Through a streamlined process, we’ll get you set up quickly with minimal disruption to your business.

Working collaboratively with an experienced Implementation Manager you can take comfort in knowing the platform will be configured to align with your objectives – even down to the user level – increasing adoption across the entire team.

Professional Services: Implementation

Implementation Services

KICK OFF

SET UP

TRAINING

OPTIMIZE

Service Details Methodology

• Review business needs with the client• Discuss objectives and timeline• Gather applicable information• Outline next steps

• Dedicated experienced Implementation Managerwalks you through our proven implementationmethodology

• Custom project plan with clear deliverables thatalign with your objectives

• Engaging, hands-on collaborative sessions thatwill ensure Sysomos is setup and configured tomeet your objectives

• Targeted private training by user role • Sysomos configured to meet objectives• Custom workspaces set up by job role,

governance, and functionality• Report creation (if part of project)• Connect owned social channels and/or

Boolean queries created

• Show > tell > do approach• Training sessions targeted to objectives• Training segmented by job role• Provide product logins

• Monitor client adoption• Ensure objectives are being met• Answer additional product questions• Additional training if needed• Optimize the configurationSample project plan


Boolean Bootcamp

Identifying Influencers

Course Types

Reporting Insights

Custom Training

Participants will learn to use Sysomos to research and identify brand or topic area influencers. Participants will research, create media sets and learn to how curate, refine, and build off influencer lists.

This is a custom training offer where the curriculum and delivery is developed by Sysomos in conjunction with client consultations.

Participants will learn to use Boolean search logic to architect simple and complex searches, returning the accurate content needed to make insightful decisions about their brand, topic area or competitor.

Participants will learn to expand their traditional reporting capabilities, creating reports that deliver clear, insightful information in creative ways. Benchmarking, metrics and best practices will be a focus of this course.

Sysomos Education Services are designed to supplement our robust support portal with custom and professionally built private training courses around common topics. When you need to accelerate the adoption of key platform features, increase user skills, and keep your team interested in continuous learning - education services can be a great solution.

Our curriculum is designed with collaboration in mind and starts with a needs analysis so every training program is relevant and impactful for your organization. Whether it’s in person or virtual across multiple geographies, the courses can be facilitated in a convenient way for you, supported with 24X7 in-app tutorials and content in our support portal. At the end participants walk away from their courses with the knowledge they need to get started that day.

Professional Services: Education

Education Services

• 2 to 3 virtual sessions• Up to 10 participants

• Virtual sessions or on-site (min 8 hrs)• Up to 10 participants

• 1 day onsite or 2 to 3 virtual sessions• Up to 10 participants

• 1 day onsite or 2 to 3 virtual sessions• Up to 10 participants


Social Media Reports

Report Types

On-Demand Dashboards

Available Reports

Simple Process

Our Premium Social Media Reports are built from years of experience working with top brands and agencies around the globe. They cover a number of professional quality custom reports built by social media research experts with access to industry-leading social media monitoring and analysis platforms delivered to your inbox.

On-demand dashboards are custom built in our platform and prepared using your existing Sysomos set up. They are dynamic by account, time, or content tags and have several different layout and widget options to choose from. On-demand reports are delivered as a single page report easily accessed in Sysomos.

Our Reporting Services are leveraged by managers, analysts and top executives around the globe. These services help clients use invaluable social data effectively. Custom-built reports and dashboards are provided to help you turn data into actionable insights. Our reports uncover trends, benchmark your brand or products against competitors and assess brand profiles across the social spectrum - all the promise of social intelligence with none of the heavy lifting!

Brands and agencies often want the benefit of aggregating key social media data and performance metrics, but don’t have the resources or capabilities to create the comprehensive reports. We have an experienced talented team of social media researchers whose sole focus is making reports for our customers. The process is simple - you consult with our reports team on your reporting needs and goals, we take your input and produce custom reports and dashboards built specifically for you and your organization. Save time and resources to get the reports you need to make informed business decisions.

Reporting Services

• Brand / Product Intelligence• Industry • Campaign / Event / Crisis • Influencer Identification / Social Profiling • Custom Built

• Consultation• Select layout• Select widgets / metrics• Select time frames• We Build and validate• Deliver on-demand

VIEW EXAMPLES

Professional Services: Reports


What You Get Benefits to Managed Services

Service Options

Managed Services Details

As a leading unified social media analytics platform for top global brands and agencies, Sysomos helps digital marketers listen, curate, engage, publish and analyze social media efficiently and effectively. But even with feature-rich, easy-to-use software like Sysomos, most digital marketing teams face key challenges:

Sysomos Managed Services can help you overcome these challenges. This program gives you the flexibility to create a short- or long-term professional services engagement that is specific to your needs and offered as a usage-based or annual subscription.

ACCELERATE PRODUCTIVITY

Leverage Sysomos expertise as an extension of your team for a higher return on investment.

OPTIMIZE YOUR RESOURCES TO MAXIMIZE IMPACT

Outsource your digital marketing services to Sysomos and let us handle the most resource-intensive projects, while freeing you up to pursue other objectives.

DESIGN YOUR OWN ENGAGEMENT

Enjoy the flexibility to customize a usage-based agreement that is right for you.

Professional Services: Managed Services

Managed Services

• A services consultant will be assigned to assist you in using Sysomos technology. • The consultant has enterprise customer experience and is a technical and support expert. • Includes software set up, team training, regular reporting, campaign set up, channel management and more.

• Lack of time and resources to execute on all strategies to realize the full value of the Sysomos Platform.

• Temporary gaps in staffing due to leave or turnover, causing disruption and a lack of continuity of valued marketing campaigns.

• High expectations of success in light of the rapid growth of the social media spectrum, and pressure to deliver high return on investment.

• Onsite full time • Remote service• 10 hour blocks • Annual retainer • Custom options


CLICK TO VIEW EXAMPLES:

Brand / Product Intelligence Report

WHAT YOU GET:

• Report summary.

• Brand dashboard (can include total volume and/or volume trend by month/quarter etc., buzz breakdown by channel, word cloud, top hashtags, Buzz Graph, top 10 hashtags, gender breakdown, Twitter reach and Twitter activity breakdown (tweet types and engagement level).

• Popularity trend line and spike analysis (top 3-5 spikes, overall and/or by channel).

• Conversation theme analysis (includes sample posts).

• Manual sentiment scoring and sentiment driver analysis (includes sample posts).

• Text analytics (word cloud, top 10 hashtags, buzz graph, most retweeted, most popular Instagram images etc).

• Top Influencers (Top 5-10 per channel).

• Owned Social Channels Audit (by channel: follower/fan/subscriber base growth, % change, overall channel activity, engagement levels, top content. For Twitter only – inbound & outbound activity analysis).

Professional Services: Social Media Reports

BRAND / PRODUCT INDUSTRY CAMPAIGN / EVENT / CRISIS INFLEUNCER / PROFILING

Social Media Report Types


Industry Report

WHAT YOU GET:

• Report summary.







• Audience Analysis (geography, gender breakdown, word cloud from Twitter bios, audience segmentation based on Twitter bios).




Campaign / Event / Crisis

WHAT YOU GET:

• Report summary.










Influencer Identification ReportWHAT YOU GET:

Social Profiling Report

WHAT YOU GET:

• Multi-phase project with manual/human identification of potential influencers based on Sysomos and client defined-criteria.• The client receives a shortlist of potential influencers in Excel format (sample data points: name, location, gender, bio, social channels, social fan base size, size of engaged audience, % of organic content vs. RTs, occupation, average engagement with owned content etc.)• Final output: Detailed Influencer Profile of the top potential influencers.

• Typically done for a pre-defined list of users/influencers.

• Includes our detailed influencer analysis + additional manual analysis of owned content drivers/categories, personal likes/dislikes, manual analysis of 3rd party mentions and sentiment.



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