Productivity At Thunder - Kick Off Meeting

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Produc'vity At Thunder

Presented by Max Thomas | January 23, 2013

Kick Off Meeting


Ever feel like this?

Sisyphus


How can we all feel like THIS!


What is – The Secret?

PRODUCTIVITY


Let’s look at – Produc2vity

Is this it?


Let’s look at – Produc2vity


What is produc'vity – for Thunder Sense of Accomplishment

YES!!!!!


What is produc'vity – for Thunder Work-Life Balance


What is produc'vity – for Thunder Expansion


What is produc'vity – for Thunder New Products & Services


What is produc'vity – for Thunder Mo’ Money


What is produc'vity – for Thunder Support Thunder’s Vision

Inspire passion for interactive marketing through true innovation and results.


What is produc'vity – for Thunder

JOY


How Do We Get There?


Current produc'vity drains

1.  Monthly reports 2.  Switching gears between

campaigns 3.  Knowing what’s happening 4.  Optimal use of talent & resources 5.  Client communication 6.  Standards & existing knowledge

base 7.  ______


Automated KPI’s via Google API Phase 1: •  Analytics-related charts can be populated automatically by day •  These can be pulled into current report Phase 2: •  Charts & data can auto-populate secure Google websites which clients can access to view report •  Manual charts can also be added to Google websites

Solu'ons – Monthly reports


Centralize Account Info & Messaging Create central location for campaign updates, tasks, communications, strategy, logins, etc.

•  Look at Basecamp example

Solu'ons – Switching gears / What’s happening


Maximize Internal Management Consider: Single system for managing internal tasks and operations OR Team-specific system

•  Look at Trello example



Campaign & Internal Management •  Client / Campaign >> Basecamp •  Internal Ops >> Trello •  Other considerations:

•  __________ •  __________



Optimize use of talent & resources Goal: Optimize in-house talent for highest value tasks & operations without losing intimate knowledge of campaign/client and hands-on knowledge of what we do.

Solu'ons – Talent & resources


Optimize use of talent & resources •  Considerations:

•  Writers / Blog posts •  ______

•  Interns: •  Blog posts (e.g., regional specific,

research-related, etc.) •  Photos for posts, etc. •  Social media updates •  Blog research for outreach •  Local search / citations •  On-site keyword optimization •  ___________ •  ___________

Solu'ons – Talent & resources


Solu'ons – Client communica2ons

Rule of Thumb #1: •  “Your inbox is NOT your priority list.”

Rule of Thumb #2: •  “Inbox zero”

Rule of Thumb #3: • “ Respond to a client email within 24 hours.”



Suggestions for managing client emails, communications, etc.

Considerations: •  Turn off inner “auto responder”: Respond to client emails once during the day.

•  Consolidate responses: Respond to clients with one email that addresses their questions (multiple emails)

•  No Client Communication Day: Make one day a week “Emergency Email Only Day” and let everyone know in advance.



Suggestions for managing client emails, communications, etc.

Other considerations: •  Email “what I’ve done”, NOT what “I’m going to do” (more proactive & cuts down on back-forth emails) • __________


Poten'al drain – Graphics scheduling Goal: Develop system that shows:

1.  How long to create a graphic (e.g., banner, thumbnail, infographic, ebook, etc.) 2.  When to expect the graphic will be ready (e.g., “scheduling”) 3.  Work schedule for Graphics so can work with a system


Know thyself – Internal 2me audit

When: February 2013 How: Basecamp Track: Everything (including emailing, biz dev, mgt, etc.) Goals: •  Know how long it takes to execute on specific tasks •  Confirm time spent matches with what we charge •  Determine profitability of existing campaigns •  Determine “true” costs of how we operate •  Identify areas for increased productivity, value maximizing & growth opportunities •  Understand our business better


a)   Roll-out of NEW automated KPIs

b)   Managing campaigns in basecamp

c)   Managing internal op’s using Trello

d)   Determine best mix of talent

e)   Client communication ideas

f)   February: Internal Time Audit

Wrap-‐Up


a)   Determine which campaigns to start using automated KPIs

b)   Schedule Basecamp training session

c)   Schedule Trello training session

d)   Implement any client comm ideas

e)   Setup campaigns in Basecamp for audit

f)   Prioritize & create templates / best practices

Next Steps

Productivity At Thunder - Kick Off Meeting

Documents

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