By Ankit Agarwal

MBA (2008-10) DMS, SOM Pondicherry University

Packaging Of Products

PACKAGING IN FOOD PRODUCTS

Emerging Trends- Food Packaging

• Easy to handle packs are preferred.In use convenience is the call of theday.

• Easy to use packs are gainingpopularity. People are ready to paypremium for “In use” convenience

Easy to tear LASER etched pouches

Consumer convenience

Two sided dispensing feature

Consumer convenience

Horlicks in Composite Containers with spoon for measurement

Consumer convenience

Consumer convenience

Push-open for one handed dispensing

Flip-top cap for easy dispensing

Consumer convenience

Easy to hold packaging formats

Consumer convenience

Inbuilt handle in cap forease in carrying

Inbuilt handle in Jar forease in carrying

Consumer convenienceBeverage Carton

Reclosable Opening

Consumer convenience

Unique tear strip for easy use

Microwavable packaging

Self heating coffee canPull the tag, coffee heats up automatically

Consumer Convenience

Emerging Trends- Food Packaging

Shelf & Consumer Appeal

• Shelf visibility and consumer appealis becoming very important.

• Modern trade outlets call for instantconsumer attraction.

• Pack appearance and ability toengage consumers are becoming thekey consideration for any newpackaging design

Consumer Appeal

Modern trade - fighting for consumer attraction.Differentiated shapes/ attractive graphics are the need of the

day

Shaped stand up pouches for Kids

Shelf & Consumer Appeal

Shelf & Consumer Appeal

Unusual fun shapeJar with profile shape

Custom Design Caps

Fruit shaped jar

Beverage Packs

Shelf & Consumer Appeal

Instant coffee in a packshaped like a coffee bean!And communicates asuperior, persona

Instant coffee in a Doublecontoured wave designglass container.

Bottle design reflectsnovelty in shape

Shelf & Consumer Appeal

• Ready to use pack- Food already cooked- “Heat and Eat”

• On the Go- To meet the demand of fast pace of life. Have your food “Anywhere &Anytime”

• Vending formats- Strongest emerging format

New Formats

Ready to use / microwavable packs

New formats

On the go packaging formats

New formats

Vending machines for coffee & Chocolate + snack food

New formats

Label declaration

More and more labels are comingwith nutritional information. Enhanceconsumer awareness

• List of ingredients / nutrients• Serve size / % Daily Requirement• Benefits

Nutritional labelling

Emerging Trends- PharmaceuticalPackaging

Anti-counterfeit measures

• What is Counterfeit?

– Counterfeiting is manufacturing and selling Spurious drugs using thepackaging similar to that of original drug manufacturer.

Original pack (old) on top and counterfeitpack on side

Anti-counterfeit

Original pack (old) on top and counterfeitpack on side

Anti-counterfeit

• Solution to counterfeit:

– To do something either on the Product or Packaging, which makes the Brand different from its counterfeits and helps in authentication of its genuineness at the point of purchase

Anti-counterfeit

Hologram

• Dot Matrix 2-D, 3-D hologram• Flip action, background text,kinetic movement, Micro text and alaser code

Anti-counterfeit

Shift

Every tea garden has its own branded tea value

Shift from Loose to Packed

From a local shopkeeper selling looseVegetables to hygienically packed Vegetables

Shift from Loose to Packed

Dairy Milk Hygienically Packed Milk

Innovative Food Packaging

Bottles to Flexible

Shift from Rigid to Flexible

Rigid packaging is giving way to flexible packaging in the form of standuppouches, retort pouches, spouted pouches which offer similarperformance and shelf appeal at lower cost.

Rigid packaging is giving way to flexible packaging in the form of stand-up pouches, retort pouches, spouted pouches which offer similar benefits at lower weight and cost.

Shift from Rigid to Flexible

Dynamic Growthin

Key Sectors

There is a surge in demand for well packed commodity foods like atta, cereals, rice, sugar, salt etc. Packaging is being designed for convenience, shelf appeal and to retain freshness.

Commodity Foods

Nitrogen flushing process is used to pack a variety of food products like wafers, namkeen ( range of products by Haldirams), snacks (cheese balls, French fries) and coffee. Indian Snack foods are catering to regional preferences.

Nitrogen Flushed Snack Foods

Packaged Fruits and Vegetables

Newest Challenge for the Packaging Industry

– Onions

– Potatoes

– Garlic & Ginger

– Hard fruits like Ber

Rachel Bags will help Retail Businesses to pack 25- 50 Kg produce atFarms

• PE Extruded nets will be used to pack

PE Extruded Nets and Rachel Bags

• Pre- weighed beans, peas, carrots, broccoli, etc. automatically packed on horizontal packaging machines inclear PE pre-formed bags will become popular with growthin organized retail business.• Stretch- Cling films will find wider applications when largefruits and vegetables like cabbage, cauliflower, gourd,melons, etc. are individually wrapped for enhanced shelf life.

Packaged Fruits & Vegetables

Widely marketed as snack and food supplement.

• Mangoes• Strawberries• Apples• Kiwi• Berries• Figs• Mushrooms• Plums• Broccoli

Dried fruits provide great value addition and very popular in Turkey, Asia and US as a snack.

Fruits are marginally processed with sugar, salt etc for added flavours.

Dried Mangoes

Dried Strawberries

Frozen Food

Frozen ready meals, includes frozen meat, poultry and fast food. These products require excellent barrier with EVOH, PVDC, etc.

conclusions

With enhanced consumer drivenneeds , packaging innovations toprovide solutions to satisfy theconsumers

THANK YOU