Product Owner Super Powers
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Product Owner
Stefan Haas MIX-IT Lyon 2014
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Daydreaming? Feedback?
Share what you think: #PoDojo
@podojo @haaslab
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How far is the distance between
Product Owner and Customer in your
organization?
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• Where do the ideas come from? • What is the problem? • Who is the customer? • What do they need? • Why Why Why Why Why …
Customer
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Design Thinking
Divergent
Convergent
Creative, team based approach to finding innovative solutions to peoples problems
Iterations/Phases
https://dschool.stanford.edu/
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https://www.facebook.com/photo.php?v=10202344131709921&set=vb.168409656616078&type=2&theater
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Where do new ideas in your organization come from?
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• Intuition, creativity and critical thinking • Empathy: get into your customers head • Get an outside view • Work visual, think with your hands • Experiment and collaborate as a team • Prototype on all levels of exploration
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http://steveblank.com/category/customer-development/
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23http://www.businessmodelgeneration.com/
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When pivoting beware of the J-Curve
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https://plus.google.com/b/108112245885186163904/+Podojo/posts
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How do you know you are creating value for your
customers?
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• Become passionate about a problem - not a solution
• Go outside of the building • Challenge your assumptions • Beware of narcism and ego fooling you • Curiosity and Focus
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Product Team
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30
Agile and lean approaches of making products increase Complexity here
To match complexity there
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Teams are complex adaptive systems
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Teams happen
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Team == Product
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Products happen
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For a finite-size system to persist in time (to live), it must evolve in such a way that it provides easier access to the imposed currents that flow through it.
CONSTRUCTAL LAW
http://constructal.org/
Adrian Bejan, 1996
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The constructal law is a first principle of physics that accounts for all design and evolution in nature. It holds that shape and structure arises to facilitate flow. The designs that arise spontaneously in nature reflect this tendency: they allow entities to flow more easily – to measurably move more current farther and faster for less unit of useful energy consumed.
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https://www.youtube.com/watch?v=0--25tk7zdQ
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How do you help your team to keep
focus?
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• Frame the problem • Pitch and co-create a shared vision • Servant leadership and line of respect • Address complexity w/ complexity • Shorten feedback cycles
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Organisation
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Most Product Owners live not in Startups but in “permanent organisations designed to execute a repeatable, scalable business model …”
http://steveblank.com/2014/03/04/why-companies-are-not-startups/
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How much does the “repeatable, scalable business model” depend on delivering something NEW to the customers?
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“Corporations that want to build continuous innovation realize that innovation happens not by exception but as integral to all parts of the corporation.”
http://steveblank.com/2014/03/04/why-companies-are-not-startups/
Steve Blank, March 2014
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I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.”
http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx
James Whittaker, 2012
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Google may be too serious a company for the social trivia of Facebook
http://www.forbes.com/sites/stevedenning/2011/07/06/google-rethink-your-mission-part-2-google/
Steve Denning, 2011
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Get Upstairs in the Building.
http://steveblank.com/2014/03/26/why-internal-ventures-are-different-from-external-startups
Steve Blank, March 2014
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Become a culture hacker:
@bizculturehacks
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Charlie Todd: The shared experience of absurdity, TED, 2011,h=ps://www.ted.com/talks/charlie_todd_the_shared_experience_of_absurdity
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podojo.com bizculturehackers.com fb.com/productownerdojo @podojo @haaslab