Product Development Insights Oct 11: Jeff Gothelf

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http://uneasysilence.com/archive/2010/10/15478/ How To “Do” Lean UX in 5 Easy Steps How to Build Great Products: Insights October 2011 #LeanUX | @jboogie

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Transcript of Product Development Insights Oct 11: Jeff Gothelf

Page 1: Product Development Insights Oct 11: Jeff Gothelf

http://uneasysilence.com/archive/2010/10/15478/

How To “Do” Lean UX in 5 Easy StepsHow to Build Great Products: Insights October 2011

#LeanUX | @jboogie

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http://stephanierosinski.com/images/design_process.jpg

Traditional design worked well for a whileThough it was tedious

#LeanUX | @jboogie

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#LeanUX | @jboogie

Help me!!

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http://www.freakingnews.com/Bottle-Neck-Pics-36343.asp

In the startup world, traditional design is a bottleneckNo, not a beer bottleneck

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#LeanUX | @jboogie

Lean UX removes the bottleneckThe focus is on the experience, not the deliverable

http://petticoatsandpistols.com/wp-content/uploads/2010/05/bottleneck.jpg

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Collaborative problem solvingNot just for that late-night figuring out how to turn your old Nintendo into a bong anymore

http://bitchesandweed.files.wordpress.com/2010/11/crazy-bong-19.jpg?w=560

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Solve the problem togetherAs opposed to implementing someone else’s solution

http://www.flickr.com/photos/mims/326748812/sizes/l/

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Outcome, not outputCreate just enough design to get started

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SketchingIt’s all the rage!

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Example of sketching at workV1 of the UI

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Sketching brings experiences to life fasterLaunched UI

http://www.flickr.com/photos/mims/326748812/sizes/l/

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Prototype it!Because it may not work out the way you had it in your head

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http://www.animals-zone.com/wp-content/uploads/2010/09/Godzilla-sized-animals-9.jpg

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Get the experience out there, not the documentAct it out if you have to

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http://www.macdavidpro.com/wp-content/uploads/2010/02/4355664150_68b8aa58a9_o-600x337.jpg

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Pair up!But do it, cross-functionally

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http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports

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Pairing saves timeIt also levels the playing field

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Pairing sets designers free, man…and empowers developers!

#LeanUX | @jboogiehttp://www.clydekellerphotos.com/images/AP_Kesey_HippiesDancing_GALLERY_CGW.jpg

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Style guides!The cause of, and solution to, all your UX problems

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They’re good for developers too!Creates a reusable asset library and point from which to start

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Recapping…For those of you with bad short-term memories

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Thanks!Call me. Let’s chat.

#LeanUX | @jboogie

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