Cyclist  JacketProduct  Development  

Preview

• Cycling  Trend  

• Target  Market

• Theme

• Sketch  of  Collec7on  

• Fabric

• Color

• Spec  Sheet

• Cost  Sheet

• Compe7tors  

• Marke7ng  

Trend-­‐Environmental  Concern

Source:  h>p://co2now.org/Current-­‐CO2/CO2-­‐Trend/

Trend

Source:  h>p://sf.streetsblog.org/category/issues-­‐campaigns/walking/

Trend

Source:  h>p://sf.streetsblog.org/category/issues-­‐campaigns/walking/

Trend

source:  h>p://livininthebikelane.blogspot.com/2011_05_01_archive.html

Trend

Source:  h>p://sf.streetsblog.org/category/issues-­‐campaigns/walking/

1

The National Bicycling and Walking Study: 15–Year Status Report

May 2010

Target  Market

Demographic  

•Male

•25-­‐35  years  old

•High  school  /  College  /  Graduate  •Student  /  Work  part  Pme

•Live  in  downtown  San  Francisco  •Income  $25,000-­‐$50,000

Target  MarketPsychographic

•Style:        Hipster  /  Minimal    

•AcPvity:          Riding  bicycle  /  Listen  indie  music        Watching  drama  movies  /  Jogging  

•Concern:        “how  to  make  his  life  simple”  /  Portable

Theme  -­‐  Minimal

Theme  -­‐  Rainy

Sketch  of  CollecPon

Front

Back

Rain Jacket

Sketch  of  CollecPon

Front

Back

Reversible Jacket

Sketch  of  CollecPon

Front

Back

Rain Jacket

Fabric  -­‐  Nylon

Material:  100%  Nylon  

Feature:  Waterproof,  Windproof  

Used  for:  Sportswear,tent,  home  texPle

Width:  57/58"

Yarn  count:  70D*70D

Pa>ern:  Coated

Style:  Plain  Woven    

Fabric  -­‐  Nylon

YKK  waterproof  zipper

Black  liningLining  mesh  fabric

Color

SPEC SHEETSPEC SHEETSPEC SHEETSPEC SHEETSPEC SHEETSPEC SHEET

STYLE

DESCRIPTION

PATTERN

SEASON

DIVISION

FABRIC DESCRIPTION

SHELL

LINING

#03317143

RAIN JACKET

COATED

FALL 2012

CYCLIST JACKET #1

SHELL: 100% NYLON LINING: 100%POLYESTER

FABRIC DESCRIPTION CONTENT SUPPLIER USAGE COLOR

FEATURE: WATERPROOF, WINDPROOF

USED FOT: SPORTSWEAR, TENT, HOME TEXTILE

WIDTH: 57/58"

YARN COUNT: 70D*70D

PATTERN: Coated

STYLE PLAIN: Woven

100% NYLON

Xiamen Juxiang Textile Trading Co., Ltd.

BODY BLUE

FEATURE: WATERPROOF, WINDPROOF

USED FOT: SPORTSWEAR, TENT, HOME TEXTILE

WIDTH: 57/58"

YARN COUNT: 70D*70D

PATTERN: Coated

STYLE PLAIN: Woven

100% NYLON

Xiamen Juxiang Textile Trading Co., Ltd.

BODY BLUE

FEATURE: WATERPROOF, WINDPROOF

USED FOT: SPORTSWEAR, TENT, HOME TEXTILE

WIDTH: 57/58"

YARN COUNT: 70D*70D

PATTERN: Coated

STYLE PLAIN: Woven

100% NYLON

Xiamen Juxiang Textile Trading Co., Ltd.

VISIBILITY DETAIL

YELLOW

FEATURE: FABRIC RETARDANT, ANTI-STATIC

USED FOT: SPORTSWEAR LINING FABRIC

WIDTH: 57/58"

YARN COUNT: 75D*75D

PATTERN: DYED

STYLE PLAIN: KNITTED

100% Polyester

Shaoxing County Huaxing Dyeing & Printing Co., Ltd.

LINING BLACK

TRIM COLOR QTY SUPPLIER PLACEMENT

ZIPPER/ FROUNT BLACK 10” Dongguan Honghui Zipper & Garment Accessory Co., Ltd.FRONT ZIPPER/ LENGTHEN BLACK 24” Dongguan Honghui Zipper & Garment Accessory Co., Ltd.LENGTHEN ZIPPER/ POCKET BLACK 1.18” Dongguan Honghui Zipper & Garment Accessory Co., Ltd.POCKETPOCKET LINING BLACK 0.25YD Qingdao Laoxiu Fabrics Co., Ltd.POCKET LINING RUBBER BAND/ HOODIE BLUE 26” Yongjiaxin Gifts&Craft FactoryHOODIERUBBER BAND/ WRIST BLUE 9” Yongjiaxin Gifts&Craft FactoryWRIST

COST SHEET COST SHEET COST SHEET COST SHEET COST SHEET COST SHEETDESCRIPTION SEASONSTYLE COLORDATERELEASE DATE

FABRIC BODY VISIBILITY DETAIL LINING POCKET LINING TOTAL

TRIMZIPPER/ FROUNTZIPPER/ LENGTHEN ZIPPER/ POCKETRUBBER BAND/HOODIERUBBER BAND/WRISTTOTAL

MAKING FEE FOR/ EACH

SKETCH

RAIN JACKETRAIN JACKETRAIN JACKETRAIN JACKETRAIN JACKET2012 FALL2012 FALL FIBER CONTENT 100% COTTON100% COTTON33171433317143 100% POLYESTER100% POLYESTERBLUEBLUE SIZE RANGE S,M,LS,M,L

DESCRIPTION YARD PRICE/YARD AMOUNT228T TASION WITH PU 3 $2.15 $6.45228T TASION WITH PU 1 $2.15 $2.1575D*75D 4 $0.70 $2.8075D*75D 0.25 $0.83 $0.21

$11.61

DESCRIPTION WIDTH” PRICE AMOUNTYKK WATERPROOF ZIPPER #5 10 $0.75 $0.75YKK WATERPROOF ZIPPER #5 24 $1.50 $1.50YKK WATERPROOF ZIPPER #5 1.18 $0.25 $0.25

26 $0.05 $0.059 $0.02 $0.02

$2.57

DESCRIPTION PRICE AMOUNTDMRESOURCE MANUFACTORY $15 $15

FABRIC $11.61TRIM $2.57MAKING FEE $15TOTAL $29.17FREIGH 2.4INSURANCE 0.15AGENT COMMISSION 1.23SUB TOTAL 3.78DUTY RATE 2.21TOTAL 35MARK UP 60% 55RETAIL PRICE 90

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