Producers And Audiences

By Ahmed S Ellahi

Marketing A Blockbuster Big FilmThe big film I chose to evaluate is Fast and Furious 7 or also known as (Furious 7). Release date 04-03-15. The age rating for this movie is 12A.

The 12A and 12 age ratings -

The 12A rating is only used for films shown in cinemas. Films rated 12A are suitable for children aged 12 and over. However, people younger than 12 may see a 12A so long as they are accompanied by an adult. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.

The 12 rating is only found on videos and DVDs. No one younger than 12 may rent or buy a 12 rated video or DVD.The same rules are used to rate films at 12A, are used to rate videos and DVDs at 12.

The colour coding criteria for different age rating of films.

• Spring green – Aimed at young audiences.• Green – All ages may watch.• Yellow – Parental guidance is suggested.• Orange – Not recommended for a younger audience but not

restricted.• Red – Restricted to an older audience unless accompanied by

an adult.• Brown – Restricted exclusively to an older audience.• Blue – Exclusively adult content / Further restrictions usually

apply to exhibition.• Black – No rating / Exempt from classification / Banned from

viewing

Below is a table with the country system, age rating and colour code for suitability of content, within film.

Rating Content• Age rating issues for 12A & 12:• • Theme - Mature themes are acceptable, but their treatment must be suitable for young

teenagers.• • Language - The use of strong language (e g 'f***') must be infrequent. Racist language

used as abuse is also a concern.• • Nudity - Nudity is allowed, but it must be brief and discreet if there is any suggestion of

sex.• • Sex - Sex can be suggested. Sex references may reflect what 12 year olds are likely to

have heard about from school, but there should be nothing unsuitable for young teenagers. Frequent rude sex references may not be allowed.

• • Violence - Violence must not dwell on injuries or blood. Sexual violence may only be implied or briefly and discreetly indicated.

• • Imitable techniques - Dangerous techniques (e g combat, hanging, suicide and self-harming) should not dwell on things which can be copied or appear pain or harm free. Easily accessible weapons should not be shown as glamorous.

• • Horror - There can be some threat and menace, including scary scenes which are intense or last a while. Only occasional gory moments can be shown.

• • Drugs - Any misuse of drugs must be infrequent and should not be shown as glamorous, or attractive, or teach viewers how to take drugs.

• • Discrimination - The film or DVD as a whole must not approve of language or behaviour that would offend a person’s religion, colour, gender, sexuality or disability. Aggressive use of this type of language and behaviour is unacceptable unless it is clearly disapproved of.

Various country films have different age ratingsFor furious 7, the MPPA (Motion Picture Association Of America) labelled this movie a 12A movie because it was set in America their laws would apply. Below different codes of ratings for each country.MPAA:Rated PG-13 for prolonged frenetic sequences of violence, action and

mayhem, suggestive content and brief strong language (certificate no. 49544)

Certification:Argentina:13 / Australia : M / Canada:14A (British Columbia) / Canada : PG

(Ontario) / Chile:14 / France : U (with warning) / Germany:12 / Hong Kong : IIB / Ireland:12A / Italy : T / Japan : G / Malaysia:18 / Netherlands:12 / Norway:11 / Philippines:PG-13 / Poland:12 / Portugal : M/14 / Russia:16+ / Singapore:PG13 / South Korea:15 / Spain:16 / Sweden:11 / Switzerland:12 / UK:12A / USA:PG-13 (certificate no. 49544)

Furious 7 – Cast List

Here are some examples of marketing and promotional material for the film Furious 7.

Posters -

Teaser Trailers And TrailersThis first trailer was launched as a teaser trailer to introduce Jason Statham.

https://www.youtube.com/watch?v=uA59s-f8WqM

Teaser Trailer

https://www.youtube.com/watch?v=yISKeT6sDOg

Official Trailer

Website - Furious 7

http://thefastandthefuriousfans.webs.com/

http://www.comingsoon.net/movie/furious-7-2015#/slide/1

Social Media Viral Advertisements MarketingHere is the official Face book page Screen shots and address, and alsoTwitter tweets for Furious 7.

Here are some interviews for Furious 7 for Print and Broadcasting.

Some links to interviews and print websites and media such as JimmyKimmel, Youtube, Yahoo and Business insider :

• http://www.businessinsider.com/vin-diesel-furious-7-screening-2015-3?IR=T

• https://www.youtube.com/watch?v=N9j-BXykyJE

• https://www.yahoo.com/movies/furious-7-cast-talks-about-finishing-the-film-to-115245621767.html

• https://www.youtube.com/watch?v=sf8WeWDYhiU

Merchandising And Marketing/FreebiesHere are some marketing material and freebies offered at the near release date of the film, several products were offered such as toy cars for kids, caps, t-shirts, and mugs. Even a whole Airplane used for the film Advertisements.

Some Billboard Trailers Of Furious 7

Date and Costs for Campaign of Furious 7Here are some links to information about the campaign for furious 7.• http://

www.ibtimes.com/furious-7-producer-asks-sxsw-viewers-not-spoil-paul-walkers-story-line-1848526

• http://www.screendaily.com/news/marketing-fast-and-furious-7/5086049.article.

Production budgets of movies in the "Fast and Furious" series as of April2015The graph shows the production budgets of movies in the "Fast and Furious"

series as of April 2015. The most costly instalment in the franchise was "Furious 7" - it took 190 million U.S. dollars to make the movie. However, with global box office results of more than 480 million U.S. dollars as of April 9, .2015, the investment can be considered as successful.

Below is the graphic chart showing the fast and furious franchise budget and box office. Followed by a bar graph, of similar results.