Ver 1.0

1Initial client call

Program Identity Design

Fleshed out concepts

The first touch with a client is generally the Conception Phase. Here the engagement team works to understand client business objectives and goals. The team then works with the client to determine a campaign concept based on those objectives and goals.

OBJECTIVE

Initial Client CallConcepting (Program Identity Design)Fleshed out concept(s)

MILESTONES

Concept brief to ProductionDraft of proposal

DELIVERABLES

CONCEPTION

2 Once a concept has been formulated. The engagement and produc-tion teams will gather for the Estimation Phase in order to determine creative and development approximations and collaborate on the high level project timeline.

OBJECTIVE

Feasibility and Technical reviewEstimates developedEstimated delivered to Engagement Team

MILESTONES

Estimated to Engagement TeamFinal proposal with mocks (if necessary) to clientSchedule call to walkthrough the proposal and contract

DELIVERABLES

ESTIMATESFeasibility and Technical review

Estimates developed

Estimates delivered to Engagement Team

Verbal commit for proposal

CRM Management

Scheduling for Project Assignments

Client Set Up process

Client sign off of SOW

Creation of project

When reaching the Scoping phase, program stakeholders i.e engage-ment, production, development and client teams collaborate to finalize scope, responsibilities, time and transition into project realization

OBJECTIVE

Verbal commit for proposalScheduling for Project AssignmentsClient Set Up processClient sign off of SOWCreation of project

MILESTONES

Salesforce entry complete for Engagement Team and OperationsStatement of Work to clientExecuted Statement of Work to client, Client Services Created project to Production teamInternal Kickoff invite to Production teamClient Kickoff invite to Production

DELIVERABLES

SCOPING3

Creation of Wireframes

Client sign off on wireframes

1st Round Creative/Feedback

2nd Round Creative/Signoff

Final Round Creative/Feedback

The Design process begins with the design team conducting high level brand research, creating wireframes, mocks and comps for the client's approval. They also culminate with development and signoff on the first and second round of creative based on client assets and feed-back.

OBJECTIVE

Create WireframesClient sign off on wireframes1st Round Creative/Feedback2nd Round Creative/SignoffFinal Round Creative/Feedback

MILESTONES

Wireframes to Client1st Round Creative/Copydeck to Client2nd Round Creative to ClientFinal Creative PSDs to Development TeamWeb design delivery (Optional)

DELIVERABLES

4 DESIGN

5Developer review of Specifi-cation Document

Development Kickoff

Alpha Application finished

The Development process consists of the collaboration of front and back end development team members in creating a fully functional ex-perience to the client specifications for testing and approval

OBJECTIVE

Developer review of Specification DocumentDevelopment KickoffAlpha Build of ApplicationBeta Build of Application

MILESTONES

Status update to Project ManagerStatus update to clientComplete application for Quality Assurance to Project Manager

DELIVERABLESDEVELOPMENT

Project pushed to Quality Assurance

Quality Assurance approval

Project Manager approval

Once a project has reached the internal Quality Assurance phase the functional application goes through internal stakeholder review cycles and approvals before being submitted to the client for additional rounds of qulity assurance testing.

OBJECTIVE

Project pushed to Quality AssuranceQuality Assurance approvalProject Manager approval

MILESTONES

Quality Assurance signoff to Project ManagerProject Manager signoffTest Server launch and prep for client delivery

DELIVERABLES6 INTERNAL QA

When a project has reached the Client Quality Assurance phase the in-ternally approved application goes through client stakeholder review cycles and approvals. Feedback is submitted and implemented and the program recieves a green-light for launch.

OBJECTIVE

Client gains application accessApplication/Admin walkthrough to clientClient feedback provided to Project ManagerClient Feedback implementedFinal review by clientClient signoff for Application

MILESTONES

Application delivery to clientQuality Assurance document to clientClient feedback to Project Manager via QA documentFeedback implemented and delivered to clientClient verbal/written approval for launch to Project Manager

DELIVERABLES

7

Client gains application access

Application/Admin walk-through to client

Client feedback provi-ded to Project Manager

Client Feedback implemented

Final review by client

Client signoff for Application

CLIENT QA

Application goes live

Post launch confirm and testing

Client Invoicing

During the launch phase, the experience has been fully developed and completed quality assurance testing. It is then migrated from a code freeze environment to the live environment

OBJECTIVE

Application goes livePost launch confirm and testingClient Invoicing

MILESTONES

Application delivery to clientProject launch notification

DELIVERABLES

8 LAUNCH

Scheduled Account Manage-ment checkings and services

Address changes as required

Promotional fulfillment and administrative services

Once a program has been launched the experience goes through cycles of general management, monitoring, maintenance and account management for the life of the program.

OBJECTIVE

Scheduled Account Management checkings and servicesAddress changes as requiredPromotional fulfillment and administrative services

MILESTONES

On-going QA & Technical monitoring to Project ManagerClient communicationUsage reports to clientChange order cycle to clientPromotional fulfillment to client/customer

DELIVERABLES

9 POST LAUNCH

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