Social Media Connecting

Mission Driven Brand, LLC

Twitter: @RobPene Facebook: facebook.com/missiondrivenbrand

“My mission is to serve & encourage YOUR mission”Twitter: #mdbrand

Objective

- Address 2 Major Problems- Offer Simple Solutions

- Learn Best Practices - FB, TW, LNKD

Agenda

- Philosophy- Pragmatics

1

2

This presentation IS

This presentation IS NOT

Why Social Media?

How & How Easy!

- Social Media/Online Marketing: 6 years- Numerous industries

- Booked solid averaging 75+ events (ministry)- Increased student engagement (education)

- Signed over 35 professional contracts (sports company)- My newest venture: Mission Driven Brand, LLC

- A&E Television Network, Mercedes Benz, Sports Agencies,Restaurants, Main Street Storefronts, Non-Profits

Rob Pene

Problems

Philosophical

The Biggest Problems with Social MediaCommon complaints from Service Providers, Professionals, Business Owners, etc…

TIMENo time to learn it

No time to manage it

Not Worth my time

Too time consuming

No time to teach employees

etc…etc…

TALK Too much “noise”

Why him not her?

Too confusing…

Too much GOOD stuff

Overwhelmed by info

Solutions to the Problems are…Common complaints from Service Providers, Professionals, Business Owners, etc…

TIME

TALK

- Find the time

- Invest resources tomake the time

- Efficiency

- Consistency

- Commit to a “channel” (3)

- Implement Immediately

- Efficiency

- Consistency

Best Practices

Practical

Take good notes

Facebook for BusinessBest Practices

1. Smart ACTIVITIES

2. Smart BRANDING

3. Smart CONTENT

4. Smart DOABLES

(engaging fans, showcasing, themes)

(Custom Design, mini-site, legitimate)

(First Name/Photos, video, shareable)

(Discounts, rewards, Contributors)

Smart ABC’s

Smart ACTIVITIES

Smart BRANDING

Profile

Landing Page

Mini-sitefeatures

Smart CONTENT

Video (theme)

Photos of items

$500 Sale

Smart DOABLES

Facebook for BusinessBest Practices

1. FB URL (vanity url)

2. Twitter Integration

3. Custom Tab App

4. RESOURCE GUIDE

www.facebook.com/username

www.facebook.com/twitter

Static HTML: iFrames tab

www.allfacebook.com

Facebook Business Checklist

Twitter for BusinessBest Practices

1. CrowdBooster.com

2. PayWithaTweet.com

3. Search.Twitter.com

4. Tweepi.com

(metrics, scheduling, best times)

(social currency, coupon, discount)

(miles away, keyword target)

(dump dead weight, build #’s)

Key Applications

Twitter for BusinessBest Practices

Twitter for BusinessBest Practices

1. Hootsuite.com

2. “Selective Tweets”

3. Offerpop.com

4. Twitterfeed.com

Automated Management Platform

“Selective Tweets” App on FB

Incentivized Contest Platform

“Relevant Info Posts” Factory

Twitter Business Checklist

Best Practices

Biggest Problem?

Best Practices

1. FB Integration

2. M, W, F

3. Autofeed

4. Schedule/Engage

1. M, W, Th, Sat

2. Smartphone

3. Autofeed

4. Respond/Engage

TIME TIME

1 hour a week1 hour a week

Optimize your ProfileBest Practices

1. Internal SEO

2. Connecs & Recs

3. Integration

4. Niche Groups

LinkedIN Search Feature “Google”

Increase Connecs & Invite Recs

TWITTER STREAM

Join & Start niche groups

LinkedIn “Power” Checklist

I want to help

Smart BRANDING Smart SET-UP

$297- $497

$197- $297

$197 full integration

(includes 1 hr training)

Total: $691 / $675 : $500Smart BUNDLE

Smart BUNDLE$500

Custom Facebook Business Page ($297)

Custom Twitter Profile ($197)

Full Integration & training ($197) Payment Plan2-month

$275 per monthLinkedIN SEO ($97) **FREE BONUS**

+ Take Action Today + + Take Action Today +

+ Take Action Today +

Access PPT online & to PAY for “Smart BUNDLE” offer: www.missiondrivenbrand.com/torrance

Thank You!!!!