Problem Solving for Search Marketers Using Excel by Brett Snyder
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Transcript of Problem Solving for Search Marketers Using Excel by Brett Snyder
![Page 1: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/1.jpg)
PROBLEM
SOLVING
WITH EXCEL
#
Brett Snyder
NEBO
@BrettASnyder
#SMX #22A
October 2, 2013
#
![Page 2: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/2.jpg)
@BrettASnyder
Goal
![Page 3: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/3.jpg)
@BrettASnyder
Goal
![Page 4: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/4.jpg)
@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data
![Page 5: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/5.jpg)
@BrettASnyder
Actual Data vs. Actionable Data
![Page 6: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/6.jpg)
@BrettASnyder
Actual Data vs. Actionable Data
![Page 7: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/7.jpg)
Nested Functions
![Page 8: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/8.jpg)
@BrettASnyder
IF Functions
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@BrettASnyder
IF Functions
![Page 10: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/10.jpg)
@BrettASnyder
IF Functions
![Page 11: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/11.jpg)
@BrettASnyder
What are Nested Functions?
![Page 12: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/12.jpg)
@BrettASnyder
What are Nested Functions?
1
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@BrettASnyder
What are Nested Functions?
1 2
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@BrettASnyder
Who remembers PEMDAS??
![Page 15: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/15.jpg)
@BrettASnyder
PEMDAS
(a X b ÷ c + d -e)f1 6
25
4
3
![Page 16: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/16.jpg)
@BrettASnyder
What are Nested Functions?
1
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@BrettASnyder
What are Nested Functions?
1
2
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Using Nested Functions
![Page 19: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/19.jpg)
@BrettASnyder
Identify the Problem
![Page 20: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/20.jpg)
@BrettASnyder
Determine the Criteria
Clicks
Impressions
Clickthrough Rate
Average Position
Organic Ranking
Organic Traffic
Bounce Rate
Conversions
![Page 21: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/21.jpg)
@BrettASnyder
Find the Key
![Page 22: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/22.jpg)
@BrettASnyder
Find the Key
This is the key!
![Page 23: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/23.jpg)
@BrettASnyder
Find the Key
![Page 24: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/24.jpg)
@BrettASnyder
Build the Formula
![Page 25: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/25.jpg)
@BrettASnyder
Build the Formula
![Page 26: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/26.jpg)
@BrettASnyder
Build the Formula
1
![Page 27: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/27.jpg)
@BrettASnyder
Build the Formula
1 2
![Page 28: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/28.jpg)
Striking Distance Keywords
![Page 29: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/29.jpg)
@BrettASnyder
Identify the Problem
![Page 30: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/30.jpg)
@BrettASnyder
Determine the Criteria
Where are you currently ranking?
How many impressions did it get?
How many conversions did it get?
![Page 31: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/31.jpg)
@BrettASnyder
Find the Key
![Page 32: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/32.jpg)
@BrettASnyder
Build the Solution
![Page 33: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/33.jpg)
@BrettASnyder
Build the Solution
![Page 34: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/34.jpg)
@BrettASnyder
Build the Solution
Ranking <20; Ranking >5
![Page 35: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/35.jpg)
@BrettASnyder
Build the Solution
Impressions > 100
![Page 36: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/36.jpg)
@BrettASnyder
Build the Solution
Conversions >= 1
![Page 37: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/37.jpg)
Nesting Multiple Functions
![Page 38: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/38.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 39: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/39.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 40: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/40.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 41: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/41.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 42: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/42.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 43: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/43.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 44: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/44.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 45: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/45.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 46: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/46.jpg)
@BrettASnyder
Nesting Multiple Functions
![Page 47: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/47.jpg)
Building Tools
![Page 48: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/48.jpg)
@BrettASnyder
Identify the Problem
![Page 49: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/49.jpg)
@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion
![Page 50: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/50.jpg)
@BrettASnyder
Determine the Criteria
![Page 51: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/51.jpg)
@BrettASnyder
Determine the Criteria
![Page 52: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/52.jpg)
@BrettASnyder
Find the Key
![Page 53: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/53.jpg)
@BrettASnyder
Build the Solution
![Page 55: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/55.jpg)
@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency
@BrettASnyder
![Page 56: Problem Solving for Search Marketers Using Excel by Brett Snyder](https://reader035.fdocuments.in/reader035/viewer/2022062710/559996f01a28abe0278b4788/html5/thumbnails/56.jpg)
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