Bachelor of Art Travel and Tourism (I, II & Final Year)

Yearly Pattern

PROSPECTUS

BACHELOR OF ART TRAVEL AND TOURISM

Bachelor of Art Travel & Tourism Part - I

Bachelor of Art Travel & Tourism Part - II

Bachelor of Art Travel & Tourism Part - III

REGULATIONS GOVERNING BACHELOR OF ARTS

(TRAVEL & TOURISM)

Title of the programme This DEGREE shall be called:

BACHELOR OF ARTS (BA) TRAVEL & TOURISM (T&T).

Eligibility for admission

Any candidate who has passed the Plus Two of the Higher Secondary Board of

Maharashtra or that of any other Board of Examinations in any state or any other

equivalent is eligible for admission.

Duration of the programme

The duration of the (BA) (TRAVEL & TOURISM) programme is three academic

years.

Medium of instruction

The medium of instruction and examination shall be English.

Subjects of study:

Total number of courses for the whole (BA) (TRAVEL & TOURISM) Program is 24.

The subjects of study leading to the award of Bachelor of Arts (BA) (TRAVEL &

TOURISM) shall comprise the following:

Rules

1 There shall be Three Examinations leading to the degree Bachelor of Arts in

Travel & Tourism namely

i. The first Bachelor of Arts in Travel & Tourism Examination to be held at the end

of the First Year. It shall be known as Bachelor of Arts in Travel & Tourism Part I

Examination.

ii. The Second Bachelor of Arts in Travel & Tourism Examination to be held at the

end of the Second Year. It shall be known as Bachelor of Arts in Travel & Tourism

Part II Examination.

iii. The Final Bachelor of Arts in Travel & Tourism Examination to be held at the

end of the Third Year. It shall be known as Bachelor of Arts in Travel & Tourism

Part III Examination.

2 Eligibility :

a. In the case of Bachelor of Arts in Travel & Tourism Part I Candidate should

be an Indian National & should have passed the HSC (XII Std) Examination of

Maharashtra State Board of Secondary & Higher Secondary Education or its

equivalent Examination in Science/Home science/Commerce/Arts/MCVC.

Or

Candidate should be an Indian National & should have passed the Indian School

Certificate (Std XII) examination of a council or Board Outside Maharashtra State

with Science/Home Science/Commerce/Arts/MCVC

Or

b. In the case of Bachelor of Arts in Travel & Tourism Part I Candidate should

be an Indian National & should have passed the Certificate course in Travel &

Tourism Management/Basic of Tourism & Aviation Management/Basic of

Management & marketing of Tourism Industry/Basic of Travel Management from

Maharashtra State Board of Vocational Education Examination or equivalent.

c. In the case of Bachelor of Arts in Travel & Tourism Part II Candidate should

be an Indian National & should have passed the First Year of B.Sc in Hotel &

Tourism management Examination of Yashwantrao Chavan Maharashtra Open

University Nashik.

e. In the case of Bachelor of Arts in Travel & Tourism Part II Candidate should

be an Indian National & should have passed the Advance Diploma in Travel &

Tourism course from Maharashtra State Board of Technical Education

Examination.

f. In the case of Bachelor of Arts in Travel & Tourism Part III Candidate

should be an Indian National & should have passed the Second Year of B.Sc in

Hotel & Tourism Management Examination of Yashwantrao Chavan Maharashtra

Open University Nashik.

3. The fees for the Examinations shall be as prescribed by the University &

whenever any change is made in the fees prescribed for any particular

Examination that shall be notified through the notification for the information of

the Examinees concerned.

4. Every candidate for Bachelor of Arts in Travel & Tourism Part I, II & III shall

be examined in the subjects as set out.

5. Medium of Instruction & Examination shall be English.

6. In order to pass in the Examination an examinee shall obtain in each subject

not less than the minimum marks as indicated in the Syllabus.

i. There shall be Two Sessional examinations & the Best marks of the two

examinations shall be sent to the university as the College assessment marks.

ii. The HOD/Principal shall maintain in his/her office the complete record of the

marks obtained by the candidate in the Sessional examinations. The same shall be

submitted, before the commencement of the University Examination, to the

registrar in a sealed envelope.

Scheme and Syllabus First Year Examination of Bachelor of Art in Travel and Tourism

Theory

Sr. No

Subject Marks Allotted

Sessional

Final Theory

Total

Minimum Passing Marks

No. of Classes Per week

Exam Hours.

1-T-1 Sanskrit in Tourism 20 80 100 40 3 03

1-T-2 General English & Communication

20 80 100 40 3 03

1-T-3 Fundamentals of Tourism 20 80 100 40 3 03

1-T-4 Tourism Products of Maharashtra

20 80 100 40 3 03

1-T-5 Introduction to Hospitality Management

20 80 100 40 3 03

1-T-6 Tourism Informatics 20 80 100 40 3 03

1-T-7 Tourism Principles and Practices 20 80 100 40 3 03

1-T-8 Culture & Civilization of India 20 80 100 40 3 03

Library 2

800 24+2=26

Practical

Sr. No.

Subject Term Work

Final Practical

Total

Minimum Passing Marks

No. of Classes Per week

Exam Hours.

1-P-1 General English & Communication

50 50 100 40 3 03

1-P-2 Tourism Informatics 50 50 100 40 3 03

Total 200

Note:

Industrial Training 8 Weeks.

Log Book on training should be maintained by the student and signed by Training Co-

ordinator / Head of the Department /Head of Institution. Grade should be allotted as:

- Excellent A, Very Good-B, Good-C, Fair-D, Poor-E.

On completion on vacation training presentation is compulsory which will be

evaluated by external & internal examiner in the second year examinations.

Scheme and Syllabus Second Year Examination of Bachelor of Art in Travel and Tourism

Theory

Sr.No Subject Marks Allotted

Sessional

Final Theory

Total

Minimum Passing Marks

No. of Classes Per week

Exam Hours.

2-T-1 Sanskrit 20 80 100 40 3 03

2-T-2 Basic Accounts 20 80 100 40 3 03

2-T-3 Air Fare, Ticketing and related Laws.

20 80 100 40 3 03

2-T-4 Travel Geography 20 80 100 40 3 03

2-T-5 Tourism Marketing 20 80 100 40 3 03

2-T-6 Transportation Management and related Laws

20 80 100 40 3 03

2-T-7 Tourism Products of India 20 80 100 40 3 03

2-T-8 Tourism and Environmental Studies

20 80 100 40 3 03

Library 2

800 24+2=26

Practical

Sr. No.

Subject Term Work

Final Practical

Total

Minimum Passing Marks

No. of Classes Per week

Exam Hours.

2-P-1 Basic Accounts formats 50 50 20 3 03

2-P-2 Air Fare and Ticketing 50 50 100 40 3 03

2-P-3 Tourism Products of India 50 50 100 40 3 03

2-P-4 Industrial Training Viva Voce 50 50 20

Total 300

Note:

Industrial Training 8 Weeks

Log Book on training should be maintained by the student and signed by

Training Co-ordinator / Head of the Department /Head of Institution. Grade

should be allotted as :- Excellent A, Very Good-B, Good-C, Fair-D, Poor-E.

On completion on vacation training presentation is compulsory which will be

evaluated by external & internal examiner in the third year.

Scheme and Syllabus Final Year Examination of Bachelor of Art in Travel and Tourism

Theory

Sr.No Subject Marks Allotted

Sessional

Final Theory

Total

Minimum Passing Marks

No. of Classes Per week

Exam Hours.

3-T-1 Sanskrit 20 80 100 40 3 03

3-T-2 Entrepreneurship Development 20 80 100 40 3 03

3-T-3 International Tourism 20 80 100 40 3 03

3-T-4 Travel Agency Management & Tour Operations

20 80 100 40 3 03

3-T-5 Human Resource Management in Tourism

20 80 100 40 3 03

3-T-6 Research Methodology in Tourism

20 80 100 40 3 03

3-T-7 Innovative Practices in Tourism

20 80 100 40 3 03

3-T-8 Food Culture and Tourism 20 80 100 40 3 03

Library 2

800 24+2=26

Practical

Sr. No.

Subject Term Work

Final Practical

Total

Minimum Passing Marks

No. of Classes Per week

Exam Hours.

3-P-1 Research Methodology in Tourism (Project Work)

-- 100 100 40 3 03

3-P-2 Innovative Practices in Tourism

50 50 100 40 3 03

3-P-3 Industrial Training Viva Voce 50 50 20

Total 250

STUDY TOUR, TRAVEL AGENCIES/TOUR OPERATORS/AIRPORTS AND

HOTEL/RESORT TRAINING

The students of Bachelor of Art in Travel and Tourism shall be required to

undertake Study tour to important tourist destinations to study about the various

types of tourism products during the Second Year.

The duration of the study tour shall be between 7 to 15 days.

The students shall be required to undergo eight weeks practical training in Travel

Agencies / Tour operators / Airports-Airlines Services / Tourism Department /

Travel Desk / any other department related to travel & tourism immediately after

the end of the first and Second year during the vacation.

The students should submit a report of about 30 to 40 typed pages containing the

reports of study tour, Travel agency/Tour operator/Airport training to the Head of

the Department (HOD) of Travel and Tourism Management of the college on or

before the notified date of submission.

Once a student has properly completed the training(s) / study tour during the

degree programme and submitted the reports satisfactorily to the HOD, he/she

need not repeat the training(s) / study tour during the period of the course.

Project Work

The students should submit the Project Work of about 60 to 80 typed pages, with

certificates from the Supervising teacher and Principal on or before the notified

date of submission.

The Project Work will be externally and internally evaluated at the end of the third

Year

INTERNAL ASSESSMENT

The internal assessment should include the following for all the courses:

Attendance (weightage-1),

Test Papers (weightage-2),

Assignment (weightage-1) and

Viva & Seminar (weightage-1)

Except for the project work and Report evaluation & Viva Voce.

The Grades of internal assessment shall be communicated to the Controller of

Examinations by the Head of the Department before the commencement of the

external examinations.

1-T-1

Sanskrit in Tourism

1-T-2

General English & Communication

Theory – 80

Sessional - 20

-----------------

Total – 100

Objective - This is course is designed to improve Oral and Written

Communication skills for proper and meaningful conversational interaction in

the Tourism industry.

Outcome: Students are expected to learn & improve upon communication

skills.

Unit 1 Content Marks

I Comprehension of an Unseen Passage

16

II Report Writing

• Feasibility Studies • Sales Report • Report on College Gathering

• Summer Training etc. Business Correspondence: § Complaint letter

• Enquiry letter • E-mail writing

• Quotation letter

16

III Creating a write-up for an event in the form of notices, circulars, advertisements, press notes, memos, etc.

Writing a Bio-data / Résumé or Application for a job

16

IV Précis Writing Expressing the same idea / thought in different ways / Paragraph

writing

16

V Remedial English Correction of common errors with emphasis on concord, phrasal

verbs, tense sequence, use of prepositions, reference and dictionary skills.

Linkers and cohesive device

16

Hotel Related Terminology

Grammar – Correction of common errors

1-P-1

ENGLISH COMMUNICATION

(P R A C T I C A L)

Final Examination 50 Marks.

Objective - This is course is designed to improve

A) Business Communication in the form of --

1. Need, purpose, nature, models

2. Channels of Business communication

3. Selection of channel

B) Organizational Communication

1. Upward, Downward, lateral, purpose, functions

2. Written communications

§ Advertisements

§ Press notes

§ Notices

§ Circulars

§ Memos

Topic C O N T E N T

MARKS

1. Situational role play. Students will be taught to communicate effectively in correct grammatical English while dealing with numerous problems at the working place. Handling meetings, Types of meetings, Structuring a meeting : agenda and minutes, Conducting a meeting

15

2.

Telephone conversational skills 10

3. Interview Techniques 10

4. Grammar 10

5.

Newspaper Reading 05

Books Recommended:-

1. Wren and Martin – English Grammar

2. Examine your English by Margaret M. Malson, published by Orient Longman

3. Common Mistakes in English by T.J.Fitkies, Published by Orient Longman

4. Developing Communication Skills by Krishna Menon and Meera Banerjee,

Published by Macmillan India Ltd.

5. Communications in Tourism and Hospitality, Lynn Van Der Wagen, Hospitality

Press.

1-T-3

Fundamentals of Tourism

Theory – 80

Sessional - 20

-----------------

Total – 100

Objective: To invoke interest in students with basic concepts and contents of

tourism studies.

Unit Content Marks

I

Tourism through Centuries (India & World), Ancient, and Medieval and Modern history of tourism Factors influencing the growth of tourism, Globalization and Tourism.

16

II

Significance of Tourism, social, economic cultural – Definition of travel, Traveller, Visitor, Excursionist, Tourist,

Picnic – Concept, leisure and business. Typology and forms of tourism – International, Inbound, Outbound, interregional, intra regional, domestic,

international, national and other forms Social tourism.

16

III

Tourism an overview – components (5A’s Attraction, Accessibility, Accommodation, Amenities and Activities),

Tourism system and Elements of tourism (Leeper’s Model) – Characteristics of Tourism, (Intangibility, Perishability, V arability, Inseparability, Heterogeneous, Characteristics of

tourism products.

16

IV

Tourism as an Industry: Multi-sectoral and multifaceted nature of tourism business – Linkages of tourism with other industries/Sectors. Roles of Government and Private sector

in tourism development –Brief introduction to tourism suppliers: Accommodation, Travel, and Transportation

industries. Role of Travel Agents, Tour Operators, NTOs, Information Centers -Career opportunities in Travel Tourism & Hospitality Industry, Skills / attributes required for

successful Tourism and Hospitality Career.

16

V Accommodation: History, essence, and scope of the Hospitality Industry, Evolution of lodging, Boarding and Lodging, Types of accommodation: Primary- Secondary,

emerging trends in accommodation. Types of F&B outlets for visitors.

16

Accessibility: Modes of tourist transportation.

Attractions: Manmade & Natural attractions.

Reference

1. Pran Seth: Successful tourism Management (Vol. 1 & 2)

2. A.K Bhatia: International Tourism

3. A.K Bhatia: Tourism Management & Marketing.

4. Christopher.J. Hollway; Longman ; The Business of Tourism

5. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.

6. P.N. Seth: Successful Tourism Development Vol. 1 and 2, Sterling Publishers

7. Page, S: Tourism Management: Routledge, London

8. Glenn. F. Ross - The Psychology of Tourism (1998), Hospitality Press,

Victoria, Australia.

1-T-4

Tourism Products of Maharashtra

Theory – 80

Sessional - 20

-----------------

Total – 100

Objective : To promote tourism in Maharashtra.

Unit Content Marks

I Maharashtra tourism: an overview – geographical features of

Maharashtra in brief, climate, flora and fauna, society and culture, favourable condition for tourism growth in Maharashtra.

16

II

Cultural resources – Style of architecture, classical art forms, folk arts, martial art forms, traditional art forms, handicrafts, painting,

forts, palaces, museums, art galleries, parks, other man-made attractions.

16

III

Natural resources: Flora and fauna, major wild life sanctuaries, waterfalls, national park, biodiversity, hill stations, caves, beaches, islands, Mangroves, farms and plantations, ecotourism in

Maharashtra (all in brief).

16

IV

Developments in Maharashtra tourism: Department of Tourism, role of MTDC, ITDC, Ecotourism Directorate, Maharashtra tourism

policy, Tourism vision statement, Maharashtra tourism promotion, Travel marts, Road shows, publicity materials, sustainable tourism prospective in Maharashtra, public and private participation, role of

local bodies in tourism.

16

V Fairs and Festivals of tourism Significance –Religious festivals (Holi, Dusshara/Durga Pooja,Deepavali, Ramzan, Christmas) Regional festivals (Onam, Pongal), Music festivals, (Thyagaraja Festival,

Swati Tirunal, Chembai), Dance Festivals (Khajuraho), Temple Festivals (Rathotsavam –Puri, Thrissur Pooram), Fairs (Kumbh

Mela, Pushkar fair).Gastronomy tourism.

16

References

1. Pran Seth: Successful tourism Management (Vol. 1 & 2)

2. A.K Bhatia: International Tourism

3. Mill and Morrison, (1992), The Tourism System: An Introductory Text ,

Prentice Hall.

4. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.

5. Development plan, Five year development planning from MTDC.

www.maharashtratourism.net/

1-T-5

Introduction to Hospitality Management

Theory – 80

Sessional - 20

-----------------

Total – 100

Objectives: To explore various aspects of value creation through hospitality

industry.

Unit Content Marks

I

Definitions: Hospitality and Hotel. - Link between Hospitality and

Travel and Tourism industry: Travelers at rest, Home away from Home - Hospitality culture, Athithidevo bhavah, Expectations of the guest –. Classification & Categorization of Hotels - Hotel

Ownership. A brief account of Commercial Hotels, Residential Hotels, Resort Hotels, Airport hotels, Bed & Breakfast Hotels,

Convention hotels, Casino Hotels, Motels. Emerging trends in Accommodation - Time-share, Condominium, Home Stays, Tree Huts, Houseboats, Floatels, Roatels - Apartels, Caravans,

Capsule hotel. Major Hotel chains in India. – FHRAI, HRACC.

16

II

Introduction to hospitality industry and its distinctive

characteristics – and Possession.

16

III

Brief Account of Hotel Operations: Front office and back office

areas, Public and Private areas -Organizational structure and Functions - Major Departments - Types of hotel rooms – Use of ITin Hotel industry.

16

IV

House Keeping: Organizational structure – important housekeeping activities in

hotels –coordination with other departments – advantages of good housekeeping and problems of poorhousekeeping. Job description of Executive Housekeeper.

Food and Beverage Operations :Organizational structure and Functions - Food Production and

Service. Restaurants: Types of Menu, Types of Service

16

V

Future trends in hospitality industry (capsule hotels, B & B, floating hotels, hotels, tree house, home stay, timeshare and condominium hotels) – Role of CRS and PMS (property

management system) in Hotels – major organizations in hospitality industry – functions and activities – FHRAI, AMHA, AH & LA.

16

References

1. RK Malhotra – Fundamentals of Hotel Management and Operations (Anmol

Pub,

New Delhi)

2. Mohammed Zulfiker – Introduction to Tourism and Hotel Industry (UBS Pub,

New

Delhi)

3. Dennis . L. Foster – VIP and Introduction to Hospitality (Mc Graw Hill)

4. Michael. L. Kasavana and Richard. M. Brooks – Front Office procedures

(Educational Institute. A.H.M.A)

5. Sudhir Andrews –Hotel front Office Management. (Tata Mc.Graw Hill, New

Delhi)

7. Puspinder. S. Gill – Dynamics of Tourism –Vol. 4 – Torusim and Hotel

Management (Anmol Pub. New Delhi)

8. Jag Mohan Negi – Hotels for Tourism Development (Metropolitan Pub,

NewDelhi)

9. John R Walker - Introduction to Hospitality Management – Pearson

Education

India

10 S Medlik & H Ingram: The business of Hotels - Butterworth Heinemann,

New

Delhi

1-T-6

Tourism Informatics

Theory – 80

Sessional - 20

-----------------

Total – 100

Course Objectives

1. To familiarize the students with the office automation and communication

technologies used in business, and

2. To make them proficient in using computer for routine tasks like data

retrieval, data analysis, accounting and report generation.

Unit Content Marks

I

Overview of Information Technology:

Features of the modern personal computer and peripherals, computer networks & Internet, wireless technology, Digital convergence -introduction to Credit cards, internet banking, ATM - overview of

Operating Systems & major application software. Introduction to e-Commerce & Online operations.

16

II

Internet access methods – Dial-up, DSL, Cable, ISDN, Wi-Fi - Internet as a knowledge repository, academic search techniques, plagiarism, introduction to use of IT in teaching and learning. Digital divide, IT &

development, the free software movement, software piracy, cyber ethics, cyber crime, cyber threats, cyber security, privacy issues,

cyber laws, cyber addictions, health issues- guide lines for proper usage of computers, internet and mobile phones.

16

III

IT and Disintermediation in Tourism, Internet as a marketing tool, Online reservations, online airport check in, Credit cards and net

banking, Digital security in Tourism – CCTV, Smart Cards -Access control – security chips - biometric security systems, biometric passport/e-passport.

Use of GPS & GPRS technology in Tourism.

16

IV

History and development of CRS, Introduction to GDS (Galileo /

Amadeus), Structure of GDS, Use of GDS in Tourism and hospitality - Codes of GDS for Booking, Changing the PNR Elements and Itinerary

Pricing - Online ticketing: Travel portals, present trends, Internet as a tool for tourism promotion.

16

V

Case Study of the website www.maharashtratourism.in , Basic computer operation and Keyboard Familiarization, Familiarization

with Internet (browsing, Email management and Web searching).

16

Essential Reading

1.Technology in Action, Pearson

2.V. Rajaraman, Introduction to Information Technology, Prentice Hall

3.Alexis Leon & Mathews Leon, Computers Today, Leon Vikas, Rs. 180

4.Peter Norton, Introduction to Computers,6e,(Indian Adapted Edition)

5.Jagmohan Negi, Air Travel Ticketing And Fare Construction, Kanishka P

1-P-2

Tourism Informatics

Term work 50 Marks.

Final Examination 50 Marks.

Tourism Informatics Tourism Informatics

2 Practical windows Utility Tools

3 Practical related to MS-WORD 3 Practical related to MS EXCEL 3 Practical related to MS POWERPOINT

1 Practical related ATM Operations 3 Practical related Internet.

Books Recommended

1. Computer Fundamentals: P.K. Sinha, BPB Publications

2. MS WORD made easy

3. MS EXCEL made easy

5. MS POWERPOINT made easy

1-T-7

Tourism Principles and Practices

Theory – 80

Sessional - 20

-----------------

Total – 100

Objective : To expose the students to the basic principles and practices,

philosophies of tourism on an ethical platform.

Unit Content Marks

I

Tourism Demand – Demand - Meaning, Definition, Measurement

of Tourism Demand, Tourist Statistics – Types of tourist statistics – Tourism Barometer, Methods of measurement – Problems – Statistical review of spendors and earners of tourism

– satellite tourism account – meaning – Statistical trends of tourism in India and Maharashtra.

16

II

Tourism Impacts an overview – Economic benefits and issues

with examples from the national context – Applicability of Multiplier effect in tourism – Social impacts (Positive and Negative) – Cultural impacts (negative and positive) –

Environmental impacts (positive and negative) – Green’s Checklist of Environment impacts.

16

III : Planning and Developments Development of tourism, Evolution of destination, Tourism area

life cycle concept (TALC), stages in development – tourism planning – needs and importance of planning – steps in tourism

planning – Environmental and other considerations in tourism planning – carrying capacity meaning types – visitor management, meaning, various visitor management measures.

16

IV

Tourism policy – meaning and scope – importance – tourism

policy in India, familiarization of recent policies (82, 92, 2002) – recent tourism policies in Maharashtra, Sargent Committee 5 year plan, – familiarization, Maharashtra tourism vision 2020 –

Responsible tourism policies – implementation process.

16

V

Ethics – meaning and importance, level of business, ethics, stakeholders level, social level, internal policy level, ethical issues concerning tourism –Environment consideration, Cultural ethics,

Waste management in tourism –need for involvement of local

16

community, ethics in marketing.

References

1. Pran Seth: Successful tourism Management (Vol. 1 & 2)

2. Tourism Policy of India 1982, (2002 Draft policy)

3. Seth, P.N., (1999) Successful Tourism Management (Vol 1 &2)

4. Mill and Morrison, (1992), The Tourism System: An Introductory Text ,

Prentice Hall.

5. Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.

6. Bhatia, A.K., - International Tourism

7. Burkart and Medlik, (1981), Tourism: Past, Present and Future

,Heinemann, ELBS.

8. Christopher.J. Hollway; Longman ; The Business of Tourism

9. www.worldtourism.org

1-T-8

Culture & Civilization of India

Theory – 80

Sessional - 20

-----------------

Total – 100

Unit Content Marks

I

India's rich heritage - Concept, Fundamentals of Culture,

Essential Features, Culture and tourism Relationship, archaeological sites - ancient monuments and diverse, monuments and architecture, religion and religious festivals - cultural and

artistic heritage of India - dance, music, sculpture, painting, etc.

16

II

Himalayas - the proud crown of India - Himalayan ranges, valleys, peaks, meadows, hill stations - mountaineering and adventure

tourism in Himalayas.

16

III

Wildlife Resources of India - Major national parks and wildlife

sanctuaries in India – bio-reserve centres – bio diversity and eco system.

16

IV

Fairs and Festivals in India - desert tourism in India - beaches & backwaters, religious tourism, Adventure tourism, Fort Tourism.

16

V

Major attractions in North India, Major attractions in South India, Major attractions in East India, Major attractions in West India.

Major attractions in Central India. Indian Cuisine an overview on its impact on tourism.

16

References

1. India - A Travel Survival Kit by Geoff Crowther & Others. Lonely

Planet Publication.

2. India - A Travellers Companion by Pran Nath Seth.

3. Tourism Products of India - Dr. I.C. Gupta & Dr. Sushama Kasbekar.

4. Tourism in India - V.K. Gupta, Gian Publishing House, Delhi - 7.

5. Cultural Tourism & Heritage Management - by Shalini Sign, Rawat

Publication, Jaipur.

6. Hill Stations of India - Gillan Wright, Penguin Books, New Delhi - 19.

7. Tourism in India - K.K. Sharma, Classic Publishing House, Jaipur.

8. Invitation to Indian Dances by Susheela Misra Arnold Publishers, New Delhi

- 29.

2-T-1

Sanskrit

Theory – 80

Sessional - 20

-----------------

Total – 100

2-T-2

Basic Accounts

Theory – 80

Sessional - 20

-----------------

Total – 100

UNIT C O N T E N T MARKS

I

Commercial Organisation & Basics of Accountancy. 1. Business: Meaning, Kinds and features.

2. Forms of Commercial Organisations: Sole, Partnership & Joint Stock Companies – Meaning, Features, Merits & Demerits. 3. Bank: Meaning, Kinds and Functions. 4. Insurance: meaning, Kinds and Types of General Insurance only. 5. Book-Keeping and Accountancy: Meaning, Scope (area of application), and Objective, Advantages and Disadvantages. Systems with features. 6. Double Entry System: Principles, Application, Nature, Advantages and limitations. 7. Classification of Income and Expenditures as a Capital, Revenue and Deferred (Simple problems only) 8. Classification of transactions as Real, Nominal & Personal with rules of Debit and Credit.

16

II Journal & ledger [Recording, Posting, Balancing & Trial Balance]: 1. Vouchers as a Proof: Preparation and filling of vouchers. 2. Journal: Meaning of Journal & its Advantages, Format of Journal with the utility of each column. Requirement of Journalizing. 3. Journal Proper. Meaning, Scope and application. 4. Ledger: Meaning of ledger, Division of ledger. Rules of Posting. Balancing of ledgers, Kinds of Balances [simple problem only] 5. Trial Balance: Meaning, Objectives and Advantages of Trial Balance. System of preparation / Presentation of Trial Balance. Simple problem on Preparation of Trial Balance.

16

III Cash Book and Bank Reconciliation Statement: 1. Cash Book: Meaning, Special feature of a Cash Book as a Journal and a Ledger. Classification of Cash Book as Single, Double and Triple column. Simple Problems on Triple column cash Book Only. Meaning of Discount, its types and treatment with Distinction. 2. Bank Reconciliation Statement – Need of bank Reconciliation Statement and its usefulness. Preparation of Bank Reconciliation Statement. Meaning of Regular Balance and Overdraft (simple problems) 3. Petty Cash Book- Meaning and special feature with draft and systems. Meaning of House Bank, Cash Bank, Cash Float and Due Back. Imprest system of Petty Cash Book with its advantages (simple problems only)

16

IV Branch, Departmental, Franchising & Joint Venture Accounting: 1. Branch: Meaning, Kinds, Merits & Demerits. 2. Preparation of Branch Account in the books of head office.

16

3. Departments: Meaning, Kinds, merits and demerits. 4. Preparation of Departmental Income statement. 5. Preparation of Departmental Balance sheet. 6. Franchising: Meaning, features, Merits & Demerits, Distinction between Franchising & agency or Distributorship.

7. Joint Ventures: Meaning, features, Merits and Demerits. 8. Preparation of Joint venture Accounts.

V Receivables Management & Single Entry System: 1. Meaning, Scope and Advantages of Receivable Management. 2. Problems on receivables management. 3. Meaning, Features, merits & demerits of Single Entry System. 4. Distinction between Single & Double Entry System. 5. Problems on computation of profit or loss from the given data.

16

Books Recommended:

1. Basic Financial Accounting for Management Prakash Shah First 2007Reprint 2008

OXFORD University Press

2. Modern Accountancy - Vol. I A. Mukharjee M. Hanif -- Tata – MacGraw Hill Publishing

Co. Ltd. New Delhi.

3. Book – Keeping and Accountancy -- -- Any Publication for XII commerce standard

4. Organisation of Commerce -- -- Any Publication for XII commerce standard

2-P-1

Basic Accounts

Final Practical Examination 50 Marks

Practical

[ Preparation of Journal] Marks 50

1. Preparation of Vouchers, Bills, Receipts & Cheques. 05

2. Collection of Different Credit Cards Pictures & their detailing, Traveler’s Cheques &

Traveler’s Coupon/Voucher. 05

3. Mock Practice of 25

a. Writing Journal, Ledger & Balancing Ledgers.

b. Writing Triple Column Cash Book.

c. Writing Petty Cash Book.

d. Writing of Bank Reconciliation Statement.

e. Finding out profit or loss from incomplete data.

4. Choosing best Credit Policy. 05

5. Allocation of Service Department cost to Operating Departments. 10

Books Recommended:

1. Basic Financial Accounting for Management Prakash Shah First 2007Reprint 2008

OXFORD University Press

2. Modern Accountancy - Vol. I A. Mukharjee M. Hanif -- Tata – MacGraw Hill Publishing

Co. Ltd. New Delhi.

3. Book – Keeping and Accountancy -- -- Any Publication for XII commerce standard

4. Organisation of Commerce -- -- Any Publication for XII commerce standard

2-T-3

Air Fares and Ticketing and related Laws

Theory – 80

Sessional - 20

-----------------

Total – 100

Objectives: To equip the students the mechanism of airfare ticketing

exercise.

Unit Content Marks

I Origin of civil aviation - History of Civil Aviation in India - Public and Private Sector airlines in India – Open Sky Policy. Role of AAI and DGCA. A brief account of IATA / ICAO- Warsaw -Chicago

conventions – Bilateral agreements & Multilateral Agreements – Freedoms of Air.

16

II

Airline Terminology – Airports and offline stations served by airlines –

Types of Airlines: Scheduled & nonscheduled, Domestic & International, Commuter, short haul& long haul, Low Cost

Carriers. Cabin Crew - In flight services - Types of class – upgrading &downgrading.

16

III Types of fare: Normal Fare (adult, child & infants) - Special fares - Discounted Fares. Passengers requiring special handling- passengers with medical problems. Expectant women –

Unaccompanied minors-infants –VIPS/CIPS. Baggage and Excess baggage - Checked and unchecked baggage – piece and weight concept – pooling of baggage –free carryon items –carriage of live

animals –dangerous goods. Credit cards –UATP and other commercial credit-cards - BSP.

16

IV

- Codes of Airlines - 2 letter codes - 3 letter city codes - airport & of line stations served by airlines- Abbreviations used in airlines,

its fleet,– Types of journeys (OW, CT,RT, OJ, RTW) Passenger Ticket : Different Coupons – ticketing instruction & ticketing

conjunction tickets- open tickets, E-tickets & its advantages, Miscellaneous charges order (MCO) & Prepaid Ticket Advice(PTA); Currencies and their three letter codes - How to do the rounding

off units of rate of exchange Referring to airline Timetable, TIM, OAG, PAT

16

V International Sale Indicators - Global Indicators. International Fare Construction based on IATA& UFTAA Fare Formula and

Basics steps using Mileage System – OW, RT, CT. Exercises on ticketing - OW, RT, CT Case study of Air India and Jet Airlines

16

Act Pertaining VISA and Vaccination for various Countries.

FERA, FEMA.

References

1. Jagmohan Negi: Travel Agency & Tour Operation – Concepts and Principles.

(Kanishka Pub, New Delhi)

2. Jagmohan Negi: Air Travel and Fare Construction. - Kanishka Pub, New

Delhi 2004

3. Dennis. L. Foster: The Business of Travel Agency Operations and

Administration (Mc. Graw Hill)

4. Study Kit for IATA/UFTAA

5. Foundation Course: - Module – I – Introduction to tourism

- Module – II – Travel Geography

- Module – III – Air Transport

- Module – IV – Air Fares &Ticketing

6. Bare Act Foreign Exchange Regulation Act, 1973(FERA)

7. Bare Act Foreign Exchange Management Act, 1999 (FEMA)

2-P-2

Air Fares and Ticketing

Term work 50 Marks.

Final Examination 50 Marks.

Practicals

1. Air Fare and Ticketing 2. Visit to travel agency for practical exposure

3. Fare Construction 4. Itinerary Planning 5. Product Presentation

6. Preparing Brochures

References

1. Jagmohan Negi: Travel Agency & Tour Operation – Concepts and Principles.

(Kanishka Pub, New Delhi)

2. Jagmohan Negi: Air Travel and Fare Construction. - Kanishka Pub, New

Delhi 2004

3. Dennis. L. Foster: The Business of Travel Agency Operations and

Administration (Mc. Graw Hill)

4. Study Kit for IATA/UFTAA

5. Foundation Course: - Module – I – Introduction to tourism

- Module – II – Travel Geography

- Module – III – Air Transport

- Module – IV – Air Fares &Ticketing

2-T-4

Travel Geography

Theory – 80

Sessional - 20

-----------------

Total – 100

Unit Content Marks

I

GEOGRAPHY AND TOURISM IN INDIA Geographical features of India – Physiography – Climate – drainage - Bio diversity-Landscape- Environment- Ecology.

Geographical settings- Rivers, Backwaters, Lagoons. Meteorological information of India (Indian Climate)

16

II

Physical geography of Asia - Pacific Regions, tourist destinations, attractions and accessibilities of major countries such as India, China, Singapore, Sri Lanka, Indonesia,

Thailand, Maldives, Malaysia, Australia, New Zealand, Japan, Nepal (in brief).

16

III Africa & Middle East - Tourist destinations - attractions and

accessibilities of major countries such as South Africa, Egypt, Nigeria, Mauritius, UAE, Israel, Saudi Arabia, Seychelles (in brief).

16

IV Europe & America - tourism destinations - attractions and

accessibility of major countries such as France, Germany, UK, Italy, Portugal, Switzerland, USA, Spain, Brazil, Argentina, Mexico, Caribbean Islands (in brief).

16

V Importance of Photography and Basics of Photography. 16

Reference

1. Cooper and Fletcher, Tourism Principles and Practices, Prentice Hall.

2. Dennis L Foster, An Introduction to Hospitality, Prentice Hall.

3. Lloyd Goodman and Richard Jackson: Geography of Travel and Tourism

Delmar (1999).

4. Sunil Sharma, Emerging International Tourism Markets, Rajat Publications

(2007).

5. Premnath Dhar, International Tourism Emerging Challenges & Future

prospects, Kanishka Publishers and Distributors.

6. Alan Lew, C. Michael Hall, Dallen J., Timothy, World Geography of Travel

and Tourism: A Regional Approach, Butterworth - Heinemann.

7. Colin Michael Hall, Stephen J. Page - The Geography of Tourism and

Recreation Environment, Place and Space, Routledge.

8. Babu P. George, Alexendru Nedelea - International Tourism World

Geography & Development Perspectives, Abhijeet Publications.

2-T-5

Tourism Marketing

Theory – 80

Sessional - 20

-----------------

Total – 100

Aim of the course

The course aims at equipping the student with the fundamentals of marketing.

Objectives of the course

1. To understand the basic concepts of marketing

2. To study the importance of marketing in tourism.

Objectives:

To provide basic knowledge about the concepts, principles, tools and

techniques of marketing.

To expose the students to the latest trends in marketing.

Unit Content Marks

I Tourism Management: Definition of Management.

Management functions, (POSDCoRB) Principles of Management (Henry Fayol and F.W.Taylor) Importance of management in Tourism.

16

II Marketing – meaning – scope – modern concepts of marketing –importance of tourism and hospitality marketing – Meeting

human needs, wants and demands – service characteristics of Tourism and Hospitality marketing. Marketing and Marketing research – meaning – scope - process- scope of marketing

research in tourism.

16

III Tourist behavior & Psychology – factors affecting - cultural,

social, personal and psychological factors– the buyer decision process. S-T-P Strategy – Segmentation – basis for segmenting – segmenting the Tourist

Market - market targeting – market positioning. Psychological determinants of demands for tourism. Kind / types of tourist.

16

IV Marketing Mix – importance of marketing mix – 8P’s of tourism & hospitality marketing mix(Place, Price, Promotion, Product,

People, Physical Evidence, Process and Possession) - Product: Steps of new product development – product lifecycle stages

Branding (Case study of Maharashtra tourism). Pricing: factors influencing pricing – general pricing approaches – pricing strategies in tourism.

16

V Channels of distribution: Functions - Logistics - Channel

strategies – marketing intermediaries in the tourism industry – direct marketing and its characteristics – scope of direct marketing in tourism.

Marketing Communication – Integrated Marketing Communication – DAGMAR approach – Mass Communication - mass media. Advertising: definition –– objectives of advertising –

advantages and disadvantages of advertising – Advertising media – Advertising media in tourism. Public relations: definition,

publics, activities of PR department, PR methods and tools in tourism, qualities of a PR staff, significance of PR in hospitality and Tourism Industry. Advertising and publicity in tourism:-

Brochures, Newsletters, Magazines, postures, exhibitions, trade fairs, films, radio, TV. - Marketing of Tourism. Services: Marketing

of Airlines, Hotel, Resort, Travel Agencies and other tourism related services-Challenges and strategies.

16

REFERENCES

1.Ravi Shankar Service Marketing

2.Nimit Chaudhary – Service Marketing

3.Philip Kotler, Bowens and James Makens – Marketing for Tourism and

Hospitality

4.Holloway and Robinson, Marketing for tourism, Longman publisher, London

5.SM Jha: Tourism Marketing

6.Jagmohan Negi: Marketing and Sales strategies for Hotels and Travel Trade.

7.Marketing Management: Keller& Kotler

8.Naresh Malhotra – Marketing Research

9.Kotler, Philip and Armstrong Philip, Principle of Marketing, 1999, Prentice-

Hall India

2-T-6

Tourist Transportation Management

Theory – 80

Sessional - 20

-----------------

Total – 100

Aim of the course

The course aims at sensitizing the important aspects of various modes of

transportation.

Objectives of the course

1. To study the importance of transportation in tourism

Objectives: To familiarize travel modes and documents

Unit Content Marks

I Introduction to Tourist Transportation: Development of means of transport - Tourist transport system – Leiper’s frame work – Role

of transport in tourism – Up market and Low budget travelers – Major entry points of tourists to India.

16

II Surface Transport: Road transport system in India – types of

roads – Public transportation system

- Car, coach, bus Tour, Rent-a-car Scheme (Concept and marketing), Transport & Insurance

documents. Rail Transport: General information about Indian Railways, Brief

History – high speed trains - Classes of Journey – Types of trains

& tracks – Railway Reservation – modes – circle trip – Tatkal – i-ticket – e-ticket - Passenger amenities (Railway station and onboard) – Introduction to the types

of rail tours in India: luxury trains, hill trains, express train, mail and passenger – IRCTC - Mountain Railways of India in the

UNESCO world heritage list. Railway timetable - Eurail Pass, Indrail pass.

16

III

Airport Layout – Brief account of: Airfield – (Landing strip [Runway, Shoulders, Stop way], Taxi ways, Apron) – Terminal Area

(Gates, Terminal Building, Aircraft service facilities-hangar) – Flight support Area (ATC, Fuelling Area, Navigational aids). Airport Management: Major Airlines and Airports in India - Airport

facilities for passengers. Ground handling (Passenger’s & Cargo). Departure formalities:

16

Check in - Emigration – Customs & Security. Arrival Formalities:

Immigration – Baggage clearance - Customs – Channels (Green Channel & Red channel).

IV

Water Transport: Categories of water transport (Coastal shipping, Inland Waterways, Foreign going traffic) – National waterways.

Cruise liners – Types. Houseboats. Brief account of Harbors, Docks, Jetties, Landing stages and Wharves. Brief account of Cargo handling facilities (Cranes, Container handling, Dry bulk

handling and Liquid bulk handling).

16

V Logistics –Objectives, Components, Significance. Supply Chain Management – Objectives, Components, Significance,

Trade off Customer Service & Cost. Materials Handling –Principles of Materials Handling system – Materials Handling Equipments – Safety issues.

16

Exercise: How to refer railway timetable

REFERENCES

1. Jagmohan Negi – Travel Agency and Tour Operations.

2. Mohinder Chand - Travel Agency and Tour Operations: An Introductory Text

3. Bhatia, A.K., - International Tourism

4. Seth, P.N., (1999) Successful Tourism Management (Vol 1 &2)

5. www.indianrailways.gov.in

7. www.irctc.co.in

8. www.dorth.gov.in

9. www.morth.nic.in 10. Materials Management

11. Logistics Management 12. Supply Chain Management

2-T-7

Tourism Products of India

Theory – 80

Sessional - 20

-----------------

Total – 100

Unit Content Marks

I

India's rich heritage - archaeological sites - ancient monuments and diverse, monuments and architecture, religion and religious festivals - cultural and artistic heritage of India - dance, music,

sculpture, painting, etc.

16

II

Himalayas - the proud crown of India - Himalayan ranges, valleys, peaks, meadows, hill stations - mountaineering and adventure tourism in Himalayas.

16

III

Wildlife Resources of India - Major national parks and wildlife

sanctuaries in India - bio-reserve centres - bio diversity and eco system - Wildlife Protection Act, 1972 (Introduction).

16

IV

Fairs and Festivals in India - desert tourism in India - beaches & backwaters.

16

V Major attractions in North India, Major attractions in South India.

16

References

1. India - A Travel Survival Kit by Geoff Crowther & Others. Lonely

Planet Publication.

2. India - A Travellers Companion by Pran Nath Seth.

3. Tourism Products of India - Dr. I.C. Gupta & Dr. Sushama Kasbekar.

4. Tourism in India - V.K. Gupta, Gian Publishing House, Delhi - 7.

5. Cultural Tourism & Heritage Management - by Shalini Sign, Rawat

Publication, Jaipur.

6. Hill Stations of India - Gillan Wright, Penguin Books, New Delhi - 19.

7. Tourism in India - K.K. Sharma, Classic Publishing House, Jaipur.

8. Invitation to Indian Dances by Susheela Misra Arnold Publishers, New

Delhi - 29.

2-P-3

Tourism Products of India

Term work 50 Marks.

Final Examination 50 Marks.

Case Study and Presentation on Tourism potential places of India.

References:

Books, Manuals, Tourist Promotion Material

World Wide Web sites on Indian Tourism.

www.tourismindia.com

www.incredibleindia.org

www.tourism.gov.in

2-T-8

Tourism and Environmental Studies

Theory – 80

Sessional - 20

-----------------

Total – 100

Aim of the course

The course aims at sensitizing the environmental aspects of tourism

Objectives of the course

To understand the basics of environment.

To study the environmental impacts of tourism.

To study the environment conservation role of tourism

Unit Content Marks

I Environment, Ecology, Environmental factors (Ecological factors) - Climate, topography, Edaphic and biotic factors. Ecosystem, Kinds

of ecosystem, Structure of ecosystem, Characteristics of an eco system, Food Chain – Food Web.

16

II

Basic properties of eco-systems and their relevance in the context of tourism - diversity (habitat, species, community), absorbing capacity - carrying capacity: types, factors affecting – resilience –

stability – dynamics - multi- functionality - integrity.

16

III Environment protection, Earth summits – Kyoto Protocol –

Climate Change Convention. Conservation in India –CRZ – Tourism as strategic tool for environmental protection.

16

IV

Impact of Tourism on environment: Environmental pollution, kinds of pollution – air, water, soil, solid waste, noise and radioactive pollution. Global warming and Climate Change –

Depletion of natural Resources - Environmental Impact Assessment.

16

V Ecotourism – definitions and principles of ecotourism –Local participation - Ecotourism resources in India - Responsible tourism - Alternative tourism - ecological planning considerations

in tourism- environmental ethics in tourism - Sustainable development –Sustainable development of tourism.

The Wildlife Protection Act 1972

16

Reference

1.J Tyler & Miller: Living in the environment

2.DL Manjunath: Environmental Studies, Pearson Education New Delhi (2007)

3.S.C Nigam Ecotourism and sustainable Development : Rajat Publications –

New Delhi

4.WTO: Sustainable Tourism.

5.Brandon K: Ecotourism and Conservation

6.David A Fennel:

7.Butler RW: Tourism Environment and Sustainable Development.

8.Richard Wellford: Corporate Environment Management.

9. Bare Act The Wildlife Protection Act 1972.

3-T-1

Sanskrit

Theory – 80

Sessional - 20

-----------------

Total – 100

3-T-2

Entrepreneurship Development

Theory – 80

Sessional - 20

-----------------

Total – 100

Objectives: On successful completion of this course, the students should have

understood.

EDP, Project management

Institutional support to entrepreneurial development

Unit Content Marks

I

Meaning of Entrepreneurship - characteristics, functions and types of entrepreneurship - Intrapreneur - Role of entrepreneurship in economic development. Role of

women entrepreneur in Tourism.

16

II

Factors affecting entrepreneur growth - economic – non-

economic. Entrepreneurship development programmes - need - objectives – course contents - phases - evaluation. Institutional support to entrepreneurs.

16

III

Project Management: Meaning of project - concepts - categories - project life cycle phases - characteristics of a

project – project manager - role and responsibilities of project manager.

16

IV

Project identification - selection - project formulation – contents of a project report - planning commission guidelines for formulating a project - specimen of a

project report.

16

V

Source of finance for a project - Institutional finance

supporting projects project evaluation - objectives - types - methods.

16

REFERENCE BOOKS:

1.Simon Bridge Ken O’Neill Stan Cromie, Understanding Enterprise,

Entrepreneurship and Small Business, Palgrave McMillan India

2. Entrepreneurial Development: S.S.Khanka

3. Entrepreneurial Development: C.B.Gupta & N.P. Srinivasan

4. Project Management : S.Choudhury

5. Project Management : Denis Lock

3-T-3

International Tourism

Theory – 80

Sessional - 20

-----------------

Total – 100

Aim of the course

The course aims at introducing the student about the major tourist

destinations in the world.

Unit Content Marks

I Globalization & tourism sector Globalization & the business world, the tourism industry, Challenges, Factors affecting Global & regional tourist movements,

Contemporary trends in international tourist movements. Types of international Tourism Inbound and Outbound.

Countries and their National Decorations (Flags).

16

II The emergence of international hotels & tourisms

Historical aspects, development of chains, development abroad, airline connection. Trends in terms of tourist arrival and tourist

receipts in inbound tourism at the global level.

16

III Political aspects of the international travel, tourism, Barriers to travel, tourism investment & business, regulations, international organizations dealing with barriers viz : WTO, IMF, ll-

.1A, Need for government support of tourism, national tourism organizations, political stability, travel advisories, political risk,

crisis management Inbound and Outbound tourism trends in Europe, America and

Africa.

16

IV

. International rules & regulations -a brief study

International tourism sales & marketing. Inbound and Outbound tourism trends in East Asia Pacific(This diverse region includes China, Fiji, Indonesia, Korea, Malaysia,

Philippines, Solomon Islands, Thailand, and Vietnam.), Middle East( Iran, Iraq, Turkey, UAE, Sudan and Egypt) and South Asia(Afghanistan, Bangladesh, Bhutan, India Maldives, Nepal,

Pakistan, Sri Lanka).

16

V Global competition & the future

Long -term tourism growth trends, tourism growth in major regions,

Problems and challenges before international tourism like climate

16

change, terrorism, and Ethical issues.

REFERENCES

1.Rough Guides

2.Lonely Planet

3.Lloyd Goodman and Richard Jackson: Geography of Travel and Tourism –

Delmar (1999)

4.Sunil Sharma, Emerging International Tourism Markets, Rajat Publications

(2007)

5.Premnath Dhar, International Tourism Emerging Challenges & Future

prospects, KanishkaPublishers Distributors

6.Alan Lew, C. Michael Hall, Dallen J. Timothy, World Geography Of Travel

AndTourism: A Regional Approach, Butterworth-Heinemann

7.Colin Michael Hall, Stephen J. Page - The Geography Of Tourism And

RecreationEnvironment, Place And Space, Routledge

8.Babu P George, Alexendru Nedelea- International Tourism World Geography

&Development Perspectives, Abhijeet Publications

3-T-4

Travel Agency Management & Tour Operations

Theory – 80

Sessional - 20

-----------------

Total – 100

Objective: To understand various skills necessary for travel agency and tour

operation business

Unit Content Marks

I

Travel agency business – Travel agent – definition – types of travel agencies, history, departments of travel agencies, major activities,

functions of travel agencies, income sources of travel agencies, how to set up a travel agency? Approval (DOT/IATA), linkages with service providers, influence of IT in travel agency business.

16

II

Evolution of tour operation business – definition – tour operation – types of

tour, FIT, GIT, inbound outbound, escorted, guided – Four operations process, research, planning, costing, costing elements, pricing –

Holiday packages, itinerary – meaning, types preparation (prepare itinerary of assumed tour packages) – various holiday packages – starting of tour operation business, departments of tour operation, tour

departure procedures, activities.

16

III

Case studies of major tour operation companies and packages – Kuoni,

Cox & Kings, Thomas Cook, Carlson. (Areas of operation, packages, rates, itineraries, marketing strategies). Role and relevance of tour operation business in modern scenario.

16

IV

Marketing & Promotion of tour – marketing strategies of tour operation business, tour brochure, how to prepare a tour brochure, items to be

included in tour brochure, tools used to market tour packages.

16

V Guides Escorts and Interpreters : Meaning, concepts in guiding,

golden rules of guiding, difference between guide & escort, skillsand responsibilities of Guides Escorts and Interpreters, interpreting sites, escorts,

Attributes of Guides Escorts and Interpreters -personal hygiene, grooming, pre, post and during tour responsibilities, check list,

handling emergencies, leading a group, code of conduct.

16

References

1. Jagmohan Negi – Travel Agency and Tour Operations.

2. Mohinder Chand - Travel Agency and Tour Operations: An Introductory Text

3. Dennis L Foster – Introduction to Travel Agency Management

4. Pat Yale – Business of Tour Operations

5. Laurence Stevens - Guiding to Starting and Operating Successful Travel

Agency, Delmar Publishers (1990)

6. Manual of Travel Agency Practice – Butterworth Heinemann Pub, London

(1995)

7. Betsy Fay - Essentials of Tour Management –Prentice Hall

8. Mark Mancini: Conducting tours – Delmar Thomson, New York

9. Pond KL, Professional Guide: Dynamics of Tour Guiding

3-T-5

Human Resource Management in Tourism

Theory – 80

Sessional - 20

-----------------

Total – 100

Objectives: To give a conceptual understanding of human resource practices in

organizations.

Unit Content Marks

I

Introduction to Human Resource Management—Importance--scope and objectives of HRM. Evolution of the concept of HRM-

Approaches to HRM- Personal management Vs Human Resource Management-HRM and competitive advantage- Traditional Vs Strategic human resource management.

16

II

Human resource planning, Recruitment and selection—Job analysis---process of job analysis-job discretion- job specification--

methods of job analysis-- Conventional Vs strategic planning—job evaluation—Recruitment--source of recruitment-methods..

16

III

Placement, Induction and Internal mobility of human resource. Training of employees—need for training-objectives- approaches --methods-

training environment- areas of training- Training evaluation.

16

IV

Performance appraisal and career planning. Need and importance- objectivesprocess- methods and problems of performance

appraisal- . Concept of career planning –features- methods –uses career development.

16

V

Compensation management and grievance redressel. Compensation planningobjectives- Wage systems- factors influencing wage system-. Grievance redressel procedure-

discipline- approaches- punishment-essentials of a good discipline system. Labor participation in management.

16

REFERENCE BOOKS:

Human Resource Management- Text and Cases-- VSP Rao

Human Resource Management—Snell, Bohlander

Personal Management and Human Resources—Venkata Ratnam .Srivasthava.

A Hand Book of Personnel Management Practice—Dale Yolder.

3-T-6

Research Methodology in Tourism

Theory- 80

Sessional - 20

-----------------

Total – 100

UNIT C O N T E N T MARKS

I INTRODUCTION: • Meaning and definition • Scope and purpose of doing research

• Areas of Research • Research Procedure

• Applications of Research • Problems of Conducting research

16

II PROJECT THEME :

• Identifying theme of project • Selection of title

• Description of Universe • Executive Summary • Statement of Research problem and research objectives

• Rationale for conducting study RESEARCH DESIGN &DATA COLLECTION:

• Primary research • Secondary research • Research approaches-observation, Experiment, survey

• Research Instrument- Questionnaire, Mechanical.

16

III DATA ANALYSIS

• Classification • Tabulation • Analysis and Interpretation

16

IV REPORT WRITING:

• Report format • Executive summary • Literature review

• Findings • Conclusions and recommendations

• Bibliography

16

V Data Collection and Presentation:

Meaning types and Methods. Central Tendencies and dispersion. Analysis of time series, interpolation and index numbers.

16

BOOKS RECOMMENDED:

1. Marketing Management, Philip kotler ; Prentice- Hall of India, New Delhi

2. Hospitality & Travel marketing, Alastair M. Morrison; Delmar Publishers Inc.

3. Marketing Research, Harper W. Boyd; Richard D. Irwin, Inc., All India

Traveller

Book Seller, Delhi.

4. How to Complete Your Research Project Successfully, Judith Bell;

UBS Publisher Distributors, Delhi

5. How to Research and Write a Thesis in Hospitality and Tourism, James M.

Paynter

John Wiley and Sons, NY,USA

6. Travel, Tourism and Hospitality Research, Ritchie Goeldner, John Wiley.

7. Statistics for Managers.

8. Business Statistics.

3-T-7

Innovative Practices in Tourism

Theory – 80

Sessional - 20

-----------------

Total – 100

Unit Content Marks

1 MICE Tourism (Meetings, Incentives, Conventions, Exhibitions) definition, importance, international conventions, incentive travel, role of

employers, fiscal incentives to hotels and other tourism intermediaries, global tourism fairs, national tourism fairs such

as Pushkar fair, Suraj Kund craft mela, India International Trade Fair at Pragathi maidan, Delhi etc.

16

2 Voyage tourism-tourist ships or cruise liners-package tour for

continental and intercontinental sea tour – facilities offered – travel booking formalities-Important tourist shipping companies.

Space tourism – travel to outer space – international space station – space travelers – training needed for space traveler – lunar tourism.

16

3 Health tourism – rejuvenation therapy in ayurveda – kayakalpa treatment-general idea about panchakarma – oil massage, dhara,

kizhi, nasyam,vasthi, rasayana, lehyam, arishta etc.Naturopathy treatments – general idea about other systems of medicine such as Homeopathy, Acupuncture, Kalari and marmachikilsa, holistic

treatment like yoga & meditation. Recent advancements in medical tourism and superspecialty treatments for medical

tourist such as cardiac surgery, organ transplantation, keyhole surgery, cosmetic surgery, dental tourism Sidha & Unani – cost effectiveness in India.

16

4 Professionalization of tourism – strategic management in tourism –

impact of globalization on tourism & travel – tourism education and training – world tourism promotion by WTO and others – international alliance and foreign collaboration in tourism – cyber

tourism – tourist submarine service, oceanarium, recent advancements in adventure tourism, rural tourism.

16

5 Responsible tourism – Remedial and precautionary measures against bad effects of tourism – tourism legislations – rules and

regulations – benchmarking – standards in tourist services – public awareness – role of the govt – tourist Guides – tourist Police other emerging trends.

16

References:

1. Tourism Development Revisited. Edited by Sutheeshna Babu &

Others. Sage Publication, Response Books, New Delhi – 44

2. Sustainable Dimensions of Tourism Management Edited by M.R. Biju,

Mittal Publications, New Delhi – 59.

3. Successful Tourism Management – Prannath Seth sterling Publishers,

Delhi – 16.

4. Strategic Management Theory – An Integrated approch by Charles W L

Hill and Gareth R. Johns. Houghton Mifflin, Boston.41

5. Managing Tourist Destinations – Krishnan K. Kamra, Kanishka

Publishers, New Delhi.

6. Strategic Management in Tourism – Mountinho L. Cabi Publishing

Company, UK.

7. Tourism Management – Principles and Practice – Dr. P.O. George (In

press).

8. www.incredibleindia .org

9. www.keralatourism.org

10. Tourism Dimensions – S.P. Tewari, Atma Ram & Sons – Delhi – 6

3-P-2

Innovative Practices in Tourism

Term work 50 Marks.

Final Examination 50 Marks.

Case Study and Presentation on new concepts of Tourism.

Nomenclature of Tourism. (Agri Tourism, Birth tourism, Culinary tourism, Cultural tourism, Extreme tourism, Geo tourism, Heritage tourism, Medical

tourism, Nautical tourism, Pop-culture tourism, Religious tourism, Slum tourism, Space tourism, War tourism, Wildlife tourism)

3-T-8

Food Culture and Tourism

Theory – 80

Sessional - 20

-----------------

Total – 100

Unit Content Marks

I Classical Indian National Cookery • Introduction to Cuisines of India – Kashmir, Uttar Pradesh, Punjab, West Bengal., Assam,

Orissa, Goa, Rajasthan, Maharashtra, Gujarat, Kerala, Tamil Nadu, Andhra Pradesh,

Karnataka. Regional Specialty meals for tourist.

16

II Ethnic traditions of

Muslims, Jains, Christians, Parsis, Buddhists, Hindus, Sikhs

16

III International Cuisine • Thai, Mexican, Greek, German, Great Britain, Lebanese,

France, Italy, China, Russia, Spain, (Mediterranean); Japanese, International Cooking

Geographical location, historical background, staple food with regional influence. Regional Specialty meals for tourist.

16

IV Breakfast Cookery • Snacks & Fast Food

• International & Indian menus – Planning • Classical & Traditional items in breakfast.

• Power Breakfast & ‘Brunch’: Concept for tourist.

16

V Parameters for Quantity Menu Planning for tour operations.

Menu Planning Aspects. 1. Airlines

2. Seaways 3. Railway

Quantity & portions for Bulk production

Practical difficulties involves in Indenting.

16

REFERENCES

1. Theory of cookery - Krishna Arora

2. Professional Charcutiere - John Kinsella, David Harvey; John Wiley & Sons

NY

3. Basic Cookery - David R. Stevenson ; Staneley Thornes Ltd.

4. Prashad – Cooking with Indian Master - Inder Singh Kalra

5. Theory of Catering - Kinton Cesarani / Hodder & Stoughton

6. Basic Cookery - The Process Approach - Daniel R. Steven son / Stanley

Thornes

7. Modern Cookery Vol I&II - Philip Thangam

8. Larousse Gastronomique

3-P-1

Project Work

Aim of the course

The course aims at introducing the students to scientific and professional

approach of research in tourism and to motivate the students to undertake

higher studies and research.

Objectives of the project work is to get an awareness about the scope of

research in tourism.

This course typically has two parts: part one is project work where the learner

carries a minor tourism research; part two is term end viva-voce exam which

shall evaluate the overall learning by the student.

1. Undertake a small project work under the supervision of a faculty member / Guide /Supervisor.

2. Students must prepare at least three copies of project work report and submit two to the institute (on dates specified by the chair) and retain one for self.

The project work is an excellent opportunity to analyze a tourism issue in

depth as an independent research project.

Students will be assigned a supervisor who will be able to offer advice and

suggestions about their chosen field of inquiry, and research methodology.

The supervisor will also provide support and encouragement to assist students

in completing this challenging and final component of the BA T&T programme.

The project work will be evaluated from 50 points and viva-voce shall be of

another 50 points.