Printed digitally on GPS's iGen5. Cover printed full ... · despite the great benefits of AR, there...
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Transcript of Printed digitally on GPS's iGen5. Cover printed full ... · despite the great benefits of AR, there...
Printed digitally on GPS's iGen5. Cover printed full colour on 300gsm silk.Text printed full colour throughout on 150gsm silk.
Augmented Reality is a technology that takes the world around you and adds virtual content on top, such that it looks like it's actually there in the real world.
One of the most exciting prospects of AR is the ability to bring your content to life. Still images begin to move once scanned, creating a more immersive, interactive user experience.
One of the most exciting prospects of GPSAR is the ability to bring your content to life. Still images begin to move once scanned, creating a more immersive and interactive user experience. Begin by scanning the code and slowly moving your device backwards to fit the whole page onto the screen.
Create an online gallery to share exclusive images from events or create your own digital portfolio and pop it on your business card to really impress potential clients. Create contact information that can be saved onto clients phones for more accessibility. Tap on the contact information that appears and click on the arrow to save to your device.
Have an important event coming up? Not sure if your audience knows where to find it? With GPSAR, you can include calender events which can be saved onto their phone and pin-point where the exact location is via Google Maps. You can also take the client directly to the events online booking form. Tap on the information that appears and click the arrow to save to your device.
Create a link between the physical and digital world by linking websites andsocial media to your printed content. A perfect way to drum up online traffic and encourage users to visit your website there and then.
How to ensure a successful AR experience:
Creating a successful AR experience requires various important factors;
Simplicity is key; It is important to note that despite the great benefits of AR, there can also be some restrictions. Often it can be tempting to try to fit in a lot of AR content to create that ‘wow’ factor with your users - but this can sometimes overcomplicate the experience. It is important to remember that AR is about creating bite-size content that quickly captivates the audience, without distracting from the physical content.
High quality images & videos; Providing high quality images and videos are crucial to the process. This ensures that the AR content works to the best of its capabilities and brings the physical content to life seamlessly.
Consider your content; It is important to keep in mind that the more AR content used on a single image/spread/piece of print; the longer it may take for the AR experience to load for the user. Therefore, it is important to plan the use of AR accordingly to ensure that the user can view additonal content quickly and easily to maintain interaction. This can be done by keeping the AR content relevant to that of the physical content.
Augmented Reality can be used in a multitude of ways for your business; AR can bridge the gap between the physical and digital world by bringing print to life. It can also be used foreducational, training or corporate purposes.
QR Codes
A machine readable code; typically used for storing URLs or other information. QR codes can only direct a consumer’s device to a destination.
Restrictive; limited to one feature per scan, which is usually a URL. Content that the QR code contains cannot be easily changed or removed once printed.
Limited; in terms of the number of times a code can be scanned and its longevity.
AR Codes
An interactive, user friendly code; creates an interactive experience to a consumer right at the point they view your printed material with their phone.
Immersive; play media immediately on the page, without being prompted to view on another site. Combine media with URL’s and allow the user to be directly taken to links.
Flexible; the codes can be placed anywhere to suit the printed design and the content can be easily changed once the AR code has been printed.
Technology has advanced and has introduced a more immersive way of connecting digital and print in the form of Augmented Reality. Try scanning each code on the image below to see the difference between QR & AR.
Intelligently designed, simple to use
Intelligently designed. Simple to use.1,2
The first and only ICS/LABA fixed-dose combination (FDC) delivered in a breath-actuated aerosol inhaler. 3
UK/FLUT-K-18020l; Date of preparation August 2018
References:1.
2. Bell D et al. J Aerosol Med Pulm Drug Deliv 2017; 30:425–34.
3. MIMS. Available from: www.mims.co.uk/search/drugs?keywords=Beta 2 agonists,long-acting/corticosteroids. Last accessed July 2018.
® k-haler®
Prescribing Information United Kingdom. Please read the Summary of Product Characteristics before prescribing.
Presentation Pressurised inhalation suspension, in a breath-actuated pressurised aerosol inhaler. Indications Regular treatment of asthma where the use of a combination product (inhaled corticosteroid [ICS] and long-acting β2-agonist [LABA]) is appropriate: (i) for patients not adequately controlled with ICS and ‘as required’ inhaled short-acting β2-agonist (SABA) (ii) for patients already adequately controlled on both an ICS and a LABA. For adults and adolescents aged 12 years and above. Dosage and administration For inhalation use. Patients should be shown how to use the inhaler correctly by a healthcare professional. Patients should be given the strength of disease severity (note that 50 μg/5 μg per actuation is not appropriate in patients with severe asthma). The appropriate strength should be taken as two inhalations, twice daily (normally morning and evening) and used every day, even when asymptomatic. is not recommended in children under 12 years. Prescribers should be aware that in asthmatics,
approximately half the total daily microgram dose. Patients should be assessed regularly and once asthma is controlled, treatment should be reviewed and stepped down to the lowest effective dose,
is not intended for initial treatment of mild asthma. For patients with severe asthma the ICS therapy
k-haler must not use an additional LABA. An inhaled SABA should be taken for immediate relief of asthma symptoms arising between doses. Patients should be advised to contact their prescriber when dose counter is getting near zero. Contraindications Hypersensitivity to the active substances or to any of the excipients. Precautions and warnings should
worsening or acutely deteriorating asthma, and should not be stopped abruptly. If a patient experiences serious asthma-related adverse events or exacerbations, they should continue treatment and seek medical advice. Patients should be reviewed as soon as possible if there is any indication of deteriorating asthma control. In case of sudden and progressive deterioration, seek urgent medical assessment. Caution in patients with: pulmonary tuberculosis; quiescent tuberculosis; fungal, viral or other infections of the airway; thyrotoxicosis; phaeochromocytoma; diabetes mellitus (consider additional blood sugar controls); uncorrected hypokalaemia; predisposition to low levels of serum potassium; impaired adrenal function (monitor HPA axis function regularly); hypertrophic obstructive cardiomyopathy; idiopathic subvalvular aortic stenosis; severe hypertension; aneurysm or other severe cardiovascular disorders; unstable or acute severe asthma and other conditions when the likelihood for hypokalaemia adverse effects is increased. There is risk of potentially serious hypokalaemia with high doses of β2-agonists or concomitant treatment with β2-agonists and drugs that can induce or potentiate a hypokalaemic effect. Monitoring of serum potassium levels is recommended during these circumstances. Formoterol may induce prolongation of the QTc interval. Caution must be observed when treating patients with existing prolongation of QTc interval. should be discontinued immediately if there is evidence of
paradoxical bronchospasm. Visual disturbance may be reported with corticosteroid use. Systemic effects with an ICS may occur, particularly at high doses for prolonged periods or when combined with potent CYP3A4 inhibitors, but are less likely than with oral corticosteroids. Possible systemic effects include Cushing’s syndrome, Cushingoid features, adrenal suppression, growth retardation in children and adolescents, decrease in bone mineral density and cataract glaucoma. Children may also experience anxiety, sleep disorders and behavioural changes. Increased exposure can be expected in patients with severe hepatic impairment. Prolonged treatment with high doses of corticosteroids may result in adrenal suppression and acute adrenal crisis, particularly in children and adolescents or potentially as a result of trauma, surgery, infection or rapid dose reduction.
contains a negligible amount of ethanol that does not pose risk to patients. Interactions Co-treatment with CYP3A inhibitors (e.g. ritonavir, atazanavir, clarithromycin,
advised with concomitant use of non-potassium sparing diuretics (e.g. loop or thiazide), xanthine derivatives, glucocorticosteroids, L-Dopa, L-thyroxine, oxytocin, alcohol or other adrenergic drugs, including anaesthesia with halogenated hydrocarbons and digitalis glycosides, β-adrenergic drugs, known to prolong the QTc interval, such as tricyclic antidepressants or MAOIs (and for two weeks following their discontinuation), antipsychotics (including phenothiazines), quinidine, disopyramide, procainamide, antihistamines. Furazolidone and procarbazine should not normally be used with β-blockers including those that are used as eye drops to treat glaucoma. Under certain circumstances, e.g. as prophylaxis after myocardial infarction, cardioselective β-blockers could be considered with caution. Pregnancy and lactation is not
to the breastfeeding infant cannot be excluded. Side-effects Uncommon (<1/100) but potentially serious side-effects: hyperglycaemia, agitation, depression, aggression, behavioural changes (predominantly in children), vision blurred, vertigo, palpitations, ventricular extrasystoles, angina pectoris, tachycardia, hypertension, dyspnoea, peripheral oedema. Please consult the SPC for a full list of side-effects and those reported for the individual molecules. Legal category POM Package quantities and price One inhaler (120 actuations) 50 μg/5 μg - £14.40 125 μg/5 μg - £28.00 Marketing Authorisation numbers PL 16950/0338-39 Marketing Authorisation holder Napp Pharmaceuticals Limited Cambridge Science Park Milton Road Cambridge CB4 0GW UK Tel: 01223 424444 For medical information enquiries, please contact [email protected]. FLUTIFORM is a registered trademark of Jagotec AG, and is used under licence. K-HALER is a registered trade mark of Mundipharma AG. © 2018 Napp Pharmaceuticals Limited.
Adverse events should be reported. Reporting forms and information can be found at www.mhra.gov.uk/yellowcard. Adverse events should also be reported to Napp Pharmaceuticals Limited on 01223 424444.
UK/FLUT-K-18011 Date of preparation: May 2018
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