Printed advertisement for a perfume
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Transcript of Printed advertisement for a perfume
![Page 1: Printed advertisement for a perfume](https://reader030.fdocuments.in/reader030/viewer/2022020500/568c36131a28ab023596a91a/html5/thumbnails/1.jpg)
![Page 2: Printed advertisement for a perfume](https://reader030.fdocuments.in/reader030/viewer/2022020500/568c36131a28ab023596a91a/html5/thumbnails/2.jpg)
Explanation of the design
Our ad is narrative and here is the plot of the story.
The ad has 2 pages. On the 1st one, there are a man & a woman.
The man is kneeling down to present the woman with a bunch of flowers.
Usually females love flowers but the woman here is not accepting it.
Instead, she asks herself a question: depend on him?
And she ignores the man and keeps walking away.
![Page 3: Printed advertisement for a perfume](https://reader030.fdocuments.in/reader030/viewer/2022020500/568c36131a28ab023596a91a/html5/thumbnails/3.jpg)
Following the woman, we come to the 2nd page and here is the answer.
The woman doesn’t choose the man because she has got a bottle of Faith
perfume which gives her happiness and faith. By using the perfume, she
becomes confident and feels just as happy as having thousands of flowers.
So she gets satisfaction from the perfume, but not from the man.
This massage is reinforced by the slogan: depend on it, referring to the
product.
The use of slogan is one of the major elements to make our message eminent.
They are a question plus an answer.
1st of all, it is in Chinese because our ad targets at audience in Hong Kong
where Cantonese is the prevailing language. This makes the ad readable to
most potential costumers in the market.
It is short but concise. Just a total of 4 words is already enough to deliver the
message. Together with the use of homophone as ta for the man and ta for the
perfume pronounce the same, the ad is easy to remember for readers.
Moreover, the use of question is powerful in impressing the audience by
making them think. Our target group is women aged 22-30. They probably
have experienced breaking up with bf or have heard of how girls are hurt by
men. The question (depend on him?) reminds them the memories of being
cheated and betrayed by men. Most of them will share the feeling that men are
not reliable and feel comfortable with our answer.
Our targets are independent working women. We convey a message that
woman do not necessary to depend on men for happiness. Women do not
have to wait for gifts from men. In fact, they can just buy themselves whatever
they want as presents because men do not know what actually they want most
the time.
Our perfume is what they need. Faith carries the meaning of trust, confidence
and hope. These are much more important than the so called ‘love’ given
by men. It is not a big deal if they lose faith in love/men. What’s important is
that woman should have faith in themselves. The most reliable person is
themselves and the Faith perfume is their source of happiness. Unlike men,
the perfume from eternity will not change and it will definitely by a good
companion for women for their whole life.