Print Advertising Reasons for Advertising

Open up the Moodle Lesson 6- Reasons for Advertising

Add a message to the board after watching the video (in Print Advertising) https://www.youtube.com/watch?v=TdLMJ2_OLBk

http://padlet.com/helen_wells/Advert

Write a target on a post it explaining how you will achieve one of the Learning Outcomes below:

• be able to come up with a product or company to advertise and why you want to advertise it.

• be able to come up with an advertising idea

• show how your idea works within the bigger picture of a campaign.

MUST

SHOULD

COULD Use adjectives to describe

your idea(Aim to fit at least one into your proposal today)

English Target

List as many reasons for advertising a product as you can think of (1 minute)

How could you persuade your audience with an advert? Discuss in pairs and share

• Get them to buy a product• Make them more aware of the product• Brand awareness

https://www.youtube.com/watch?v=GzCLshtTnxg

What is this advert trying to persuade you to do? How does it do it? Write it on the post it

https://www.youtube.com/watch?v=VL7lKhw631E

Go to Moodle to answer the Questions in lesson 6- reasons for advertising

• Watch and read through the information

• Answer Questions

Use adjectives to describe your ideas

(Aim to fit at least one in your proposal today)

MUST be able to come up with a product or company to advertise and why you want to advertise it.

SHOULD be able to come up with an advertising idea

COULD show how your idea works within the bigger picture of a campaign.

English Target

Go to Moodle Lesson 6- Reasons for advertising• Follow the lesson to learn more about generating ideas

• Answer the questions

• Come up with ideas

• If you are ahead use the proposal to show your ideas (in the folder called

resources)

Use adjectives to describe your ideas

(Aim to fit at least one in your proposal today)

MUST be able to come up with a product or company to advertise and why you want to advertise it.

SHOULD be able to come up with an advertising idea

COULD show how your idea works within the bigger picture of a campaign.

English Target

Learning Outcomes:

How might you consider audience needs in your advert?

As advertisers you would need to consider your audience and how people are being represented.

How can you avoid Stereotyping in your advert?

https://www.youtube.com/watch?v=QLgEG8sDpoA

What do people in the Advertising Industry use to design their adverts?

• Using Photoshop• Film and Video equipment• Editing Software

TASK- Download and fill out the Proposal• If you still need to follow the Moodle lesson to learn more

about generating ideas

• If you are ahead use the proposal to show your ideas (in the

folder called resources)

Use adjectives to describe your ideas

(Aim to fit at least one in your proposal today)

MUST be able to come up with a product or company to advertise and why you want to advertise it.

SHOULD be able to come up with an advertising idea

COULD show how your idea works within the bigger picture of a campaign.

English Target

Learning Outcomes:

Write a target on a post it explaining how you will achieve one of the Learning Outcomes below:

• be able to come up with a product or company to advertise and why you want to advertise it.

• be able to come up with an advertising idea

• show how your idea works within the bigger picture of a campaign.

MUST

SHOULD

COULD Use adjectives to describe

your idea(Aim to fit at least one into your proposal today)

English Target