Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos
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Transcript of Principles of Visual Design LCC 2720 Instructor: Brian Schrank Logos
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Principles of Visual Design 2720
Principles of Visual Design LCC 2720Instructor: Brian Schrank
Logos
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Principles of Visual Design 2720
A Brief History of Logos…
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Principles of Visual Design 2720Ancient Mesopotamia
Symbols representing a Story, Notary
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Principles of Visual Design 2720
Ancient Greece
Symbols representing a Person, Place, Coin Value
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Principles of Visual Design 2720
Ancient Greece
Lettersrepresenting a Person, Place, Coin Value
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Principles of Visual Design 2720
1200s - 1700sLetterforms as
Trademarks
• Masons• Nobility• Goldsmiths• Paper makers
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Principles of Visual Design 2720Industrial Revolution
Mass Production leads to Mass Distribution leads to
BetterTrademarks
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Principles of Visual Design 2720America 1900-1950
Mass Production leads to Mass Distribution leads to
Competition leads to
Brands
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Principles of Visual Design 2720
3 Types of Logos…
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Principles of Visual Design 27203 Types of Logos:
Abstract Mark
Logotype
Pictorial Mark
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Principles of Visual Design 2720
Abstract Mark
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Principles of Visual Design 2720
Pictorial Mark
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Principles of Visual Design 2720
Do You Remember theBasic Rules of Design?
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Principles of Visual Design 2720
Basic Rules of Design:
•Contrast•Repetition•Alignment•Proximity
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Principles of Visual Design 2720
Basic Rules of Design:
•Contrast•Repetition•Alignment•Proximity
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Principles of Visual Design 2720
Tools for Contrast
sizevalue hue orientationtexture shape position
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Principles of Visual Design 2720
What makes for a
Successful Logo?
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Principles of Visual Design 2720
Design
Art
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Principles of Visual Design 2720
State your design PROBLEM
Design
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Principles of Visual Design 2720
Design
1. What are you conveying?
2. Who are you conveying it to?
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Principles of Visual Design 2720Successful logos are:
•Distinct (from other logos, simple)•Innovative (clever use of line, shape, text)
•Versatile (can be used in real world)
•Evocative (of company’s concepts/emotions)
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Principles of Visual Design 2720Successful logos are:
•Distinct (from other logos, simple)•Innovative (clever use of line, shape, text)
•Versatile (can be used in real world)
•Evocative (of company’s concepts/emotions)
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Principles of Visual Design 2720Successful logos are:
•Distinct (from other logos, simple)
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Principles of Visual Design 2720
Distinct
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Principles of Visual Design 2720
Distinct
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Principles of Visual Design 2720
Distinct
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Principles of Visual Design 2720
Distinct
…is it so BAD it’s GOOD?
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Principles of Visual Design 2720
Distinct
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Principles of Visual Design 2720
Distinct
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Principles of Visual Design 2720Successful logos are:
•Distinct (from other logos, simple)
•Innovative (clever use of line, shape, text)
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Principles of Visual Design 2720
Innovative
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Principles of Visual Design 2720
Innovative
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Principles of Visual Design 2720
Innovative
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Principles of Visual Design 2720Successful logos are:
•Distinct (from other logos, simple)
•Innovative (clever use of line, shape, text)
•Versatile (can be used in real world)
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Principles of Visual Design 2720
Versatile
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Principles of Visual Design 2720
Versatile
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Principles of Visual Design 2720
Versatile
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Principles of Visual Design 2720Successful logos are:
•Distinct (from other logos, simple)•Innovative (clever use of line, shape, text)
•Versatile (can be used in real world)
•Evocative (of company’s concepts/emotions)
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Principles of Visual Design 2720
Evocative
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Principles of Visual Design 2720
Evocative
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Principles of Visual Design 2720
Evocative
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Principles of Visual Design 2720
Evocative
inspiration
innovationknowledge
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Principles of Visual Design 2720
Evocative
inspiration
innovationknowledge
Antique
Antique
OldOld
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Principles of Visual Design 2720
Evocative
inspiration
innovationknowledge
Antique
Antique
OldOldBe careful not to be too
cerebral.
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Principles of Visual Design 2720
Evocative
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Principles of Visual Design 2720
Evocative
seductionknowledge“byte”individual
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Principles of Visual Design 2720
Evocative
millennialfuturistictransparentminimalismcontroversial
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Principles of Visual Design 2720
Evocative
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Principles of Visual Design 2720
Make sure to play in the process…
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Principles of Visual Design 2720Play with Doodling
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Principles of Visual Design 2720
Play withletterforms
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Principles of Visual Design 2720
Play with Symbols + Letters
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Principles of Visual Design 2720
Get Inspiration: