Principles Of Presentation Design V2

DesignPresentation

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Simplicity

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Simplicity

Contrast5

Simplicity

Contrast

Clarity5

Simplicity

Contrast

Clarity

Consistency5

Simplicity

Contrast

Clarity

Consistency

Progression

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Simplicity

ContrastClarity

Consistency Progression

Simplicity

Make everything as simple as possible but not simpler.

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Our lives are fri,ered away by detail;

Henry David Thoreau

simplify, simplify.

Thoughtful Reduction

Simplicity means the achievement of maximum effect by minimum means.

Dr Koichi Kawana

S i m

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S i m

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Content

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S i m

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Content Pictures

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Content Pictures Animation/Transition

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Content Pictures Animation/Transition Language

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Content Pictures Animation/Transition Language Statistical Information

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American versus British• The differences between English as written and spoken

in America and English as used in Britain are considerable, as is the potential for misunderstanding, even offence, when using words or phrases that are unfamiliar or mean something else on the other side of the Atlantic.

• Sometimes the same word has taken on different meanings on the two sides of the Atlantic, creating an opportunity for misunderstanding.

• What is familiar in one culture may be entirely alien in another. British English exploits terms and phrases borrowed from the game of cricket; American English uses baseball terms.

American versus British• The differences between English as written and spoken

in America and English as used in Britain are considerable, as is the potential for misunderstanding, even offence, when using words or phrases that are unfamiliar or mean something else on the other side of the Atlantic.

• Sometimes the same word has taken on different meanings on the two sides of the Atlantic, creating an opportunity for misunderstanding.

• What is familiar in one culture may be entirely alien in another. British English exploits terms and phrases borrowed from the game of cricket; American English uses baseball terms.

Too Detailed!

American versus British

• Considerable differences

• Same word can take different meanings

• Familiar in one culture, alien in another

• Britishers borrow from cricket, Americans from baseball

American versus British

• Considerable differences

• Same word can take different meanings

• Familiar in one culture, alien in another

• Britishers borrow from cricket, Americans from baseball

Much Better

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Lets look at the challenges

• COMPANIES ARE NOT GETTING THROUGH TO THEIR AUDIENCES– 20 years ago, 80 percent of a target audience could be reached with one 30‐second off‐peak television ad. Today, reaching the same audience oTen requires 200 to 300 prime‐Vme spots.

– The response to direct mail solicitaVons for credit cards has dropped from 2.8 percent in 1992 to 0.6 percent in 2000.

Shift to Notes

Clean start

Getting through is becoming increasingly difficult!

…must amplify meaning

Pictures

Animation/Transition

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This is cool

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This is cool

…but distracting

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This is cool

…but distracting

This is better

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This is cool

…but distracting

This is better

Sounds = NEVER Do Not C

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Language

Language

Formality

Language

Formality

Technical words

Language

Formality

Technical words

Avoid jargon

Language

Formality

Technical words

Avoid jargon

Relate facts and figures

Language

Formality

Technical words

Avoid jargon

Relate facts and figures

Avoid sweeping generalizations

Occam’s Razor

All other things equal, the

simplest solution is the best

Simplicity

ContrastClarity


Contrast

Eyes love

Contrast

Interest

Interest

Organization

Simplicity

ContrastClarity


Progression

Disruptive Technology

Time

Perf

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Sustaining Technology

Performance improvement demanded

t

Performance Oversupply

Current performance ofpotentially disruptive technologyExpected tra

jectory of improvement

The sustaining technology has been disrupted


Time

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t


Current performance ofpotentially disruptive technologyExpected tra


The sustaining technology has been disruptedTOO

CLUTTERED


Time

Perf

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an

ce


Time

Perf

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t


Time

Perf

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Current performance ofpotentially disruptive technology


Time

Perf

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an

ce

t


Time

Perf

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an

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t

Expected tra



Time

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Time

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The sustaining technology has been disrupted

Simplicity

ContrastClarity


Consistency

Ingredients

Background

Background Colors

AgBackground Colors Font

AgBackground Colors Font Images

Color Size Shapes & Boxes

Surprise to

attract!

Simplicity

ContrastClarity


Clarity

C l

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Case Typeface (aka font) Size Numbering Colors

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ALL CAPS IS DIFFICULT TO READ!

Case


Akin to shouting

Case


Akin to shouting

Use upper lower case

Case

M M

Typeface (aka font)

Sanserif Serif

Typeface (aka font)

Serif fonts are difficult to read on screen

Typeface (aka font)


Sanserif fonts are clearer

Typeface (aka font)



Italics are difficult to read on screen

Typeface (aka font)




Normal or bold fonts are clearer

Typeface (aka font)




Normal or bold fonts are clearer

Underlines may signify hyperlinks

Typeface (aka font)

Size

“Size does matter”

Size

“Size does matter”Implies importance

Size

“Size does matter”Implies importance

Thumb rule: Move back 2 metres

Numbering

Numbers denote

…priority

…sequence

…hierarchy

Colors

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Colors

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Colors

Increase interest

Improve learning, comprehension and retention

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Colors

Increase interest

Improve learning, comprehension and retention

Two categoriesCool (such as blue and green) = ForegroundWarm (such as orange and red) = Background

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Coming up...

Design is CRAP!Next Week

Design is CRAP!

Next Week

Principles Of Presentation Design V2

Education

Transcript of Principles Of Presentation Design V2