Principle of design

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Principles of Design Balance Proportion Rhythm Emphasis Unity

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Transcript of Principle of design

Page 1: Principle of design

Principles of Design

BalanceProportion

RhythmEmphasis

Unity

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BALANCE

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Nordhavnen Residences by 3XNAsymmetrical Balance: The way in which each floor has been positioned gives off a feeling of “unbalance”, as if the whole building itself might tip over or things might slide off the side.

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Symmetrical Balance: The use of similar colours in this composition creates balance. Also, the small irregular shaped patterns in the top-half of the dress balances out the larger, more flatter areas in the bottom-half.

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Symmetrical Balance: Eventhough it’s made of gold, it seems equally weighted. If you had to cut an imaginary line through it, it would be equal on both sides; equal weight on each side of the shoulder. The patterns on each side of the piece is also very well-balanced.

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Asymmetrical Balance: This symbol is symmetrical. Though there is a large contrast between black and white, the smaller black and white dots and the larger white and black areas of this symbol manage to balance each other out.

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Symmetrical Balance: Here, balance has been created by balancing bold (dark) and soft colours. Without the darker colours the design would be very boring and monotonous.

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PROPORTION

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Proportion has been created here by playing with the size of the Eiffel tower compared to the sizes of the buildings surrounding it.

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Attack of the Giant Lamp:This is a very obvious example with regards to the “playing” of proportion. The designers have transformed something that most of us use and see daily into the same thing but with a larger, more reduced size.

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In the compositions above, the artist plays with the size and proportions of things, such as the above featuring a mother and a baby. Also, in the photos, it shows the difference between the natural and reduced states of the human figure.

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RHYTHM

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Rhythm is created here by incorporating one or more of the same object to create a feeling of organized movement. It creates a mood.

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In this photograph, continuity is what has been used to create rhythm. The ongoing fence draws the viewers eyes further and further.

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EMPHASIS

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Emphasis has been put on the dot in the middle. The spiralling water draws the eye to the centre of the painting.

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The black dot is what draws our attentions. There’s also a very strong sense of continuity here which is what leads our eyes to the black dot.

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Emphasis can also be determined by light and dark. The dark areas of the garden recedes while the area where the sun shines on advances.

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UNITY

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The repetition of the same object is what creates a feeling of unity here.

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Unity has been created here by the use of continuity; how the lines draw the viewers eyes. Also, repetition of the same object has also been incorporated.