Chapter 1 & 2- Principle of Design

8/3/2019 Chapter 1 & 2- Principle of Design

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INTRODUCTION1.1 PRINCIPLE OF DESI

1.2 Design and Decoration in Ev

CHAPTER 1 & 2EVENT DESIGN & PRODUCT


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INTRODUCTION Design is made up of many different components which ap

to all types of design: Graphic Interior Floral Photography

A successful design of any kind is determined by thearrangement of the elements and principles.


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Determining the goals and objectives of theevent and researching material requirementsand expectations are the first steps in basicevent management design.


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ELEMENTS OF DESIGN TEXTURE LINE SHAPE

COLOR BALANCE VARIETY EMPHASIS UNITY REPETITION MOVEMENT HARMONY VARIETY CONTRAS PROPOTION

PATTERN / RHYTHM


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BASIC PRINCIPLES OF DESI

FOCUS SPACE FLOW


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FOCUS

Determining the FOCUS of an event dcor ithe first goal of event designer. Honorees Nominees Product Brand Corporate identity


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Can be achieved by color at eye level aroundthe focus object.

Bright primary color Blue, Red, Yellow Secondary colors Orange , Green, Violet

Effect can be achieved by means of

repetitions, putting object in front of attendees at different places.


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SPACE

SPACE IS CRITICAL Space must fit the physical / the venue of the event

to do dcor. Dcor should not take up too much space when is

limited BUT can be used to fill up space when thehall is too large.


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Certain event requires for different space; Auditorium / theatrical style seating

Close proximity Dinner, hi tea

Open proximity Too much space per person can ruin certain events Space is important in composition and in balancing

the overall picture within the environment.


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It is a mistake to put bar counter close to theentrance or check in tables.

Place the bar or entertainment far enough into theroom to draw people in.

Flow is best planned through the use of scale floorplans or ground plans.


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Movement


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Movement Movement shows actions, or alternatively, the path the viewer's eye follow

throughout an artwork. Movement is caused by using elements under the rules of the principles in p

to give the feeling of action and to guide the viewer's eyes throughout the a In movement your art should flow, because you are controlling the viewers

You control what they see and how they see it, much like a path leading acrpage to the item you really want to be seen by the viewer.


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UNITY Unity is the wholeness that is achieved through the effective use of the elem

and principles of art. The arrangement of elements and principles to create feeling of completeness.

A principle of art, unity occurs when all of the elements of a piece combmake a balanced, harmonious, complete whole . Unity is another of thdescribe art terms but, when it's present, your eye and brain are pleased to s


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SAMPLE OF UNITY

The painting creates a sense of unity by the effectiveuse of repetition. See how the artist has repeated similar forms (ducks) and color (bro

throughout the composition?


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MOVEMENT Movement is the path our ey

follow when we look at a workart.

The purpose of movement is tocreate unity in the artwork witheye travel.

Th f i i h l hi h


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The use of repetition to create movement occurs when elements whichsomething in common are repeated regularly or irregularly sometimes creating

visual rhythm.


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Emphasis Emphasis is the stressing of a particular area

of focus rather than the presentation of amaze of details of equal importance.

However the effective use of emphasis callsattention to important areas of thepainting/design.


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SPACE Space in art refers to the distance or area between

around, above, below, or within shapes and formsfound within a composition.

Positive space

Negative space Two-dimensional space Three-dimensional space


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Positive and Negative Space

Negative space (a.k.a. whitespace in page layouunoccupied areas that surround the subject matter.It is more passive in nature and is defined by the edthe positive space it surrounds.


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Two and Three-dimensional Space


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Two and Three-dimensional Space

Two-dimensional space is found on a such as a canvas.It has no depth,only length and width. In

example below, the image appears flat ball the objects and forms lie on the same


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Practical Aesthetic Principles Color Line Composition

Texture

C l


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Color Colors are characterized as ;

Primary and Secondary Complimentary and contrasting colors Pure and blended colors Warm and cool colors

Primary colors are


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Primary colors are Red, yellow, blue

They can be blended to create Secondary Colors Red + Yellow = Orange Blue + Red = Purple Blue + Yellow = Green

Blended colors mix 2 or more colors to achiserious color for corporate events.


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l l


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Cool & Warm Colors

T t


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Texture Viewed texture can produce a pleasing finished look by

replicating surfaces found in the real world. Fabric texture can obtain feelings, such as satin made rich b

falling In folds. Texture or modeling the surface can be real or fake. Real texturing can be natural to the surface or added to the

surface. Oblique lighting enhances the effect of real texture by cast

shadows on the surface.


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DESIGN AND GLOBAL EVEN


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VMANAGEMENT

There are FIVE phases of successful Event Management Research Design Planning Coordination

Evaluation

R h


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Research The goals and objective of the event are

determined through research. For event designing, interviewing the client

may provide enough information, butresearching the company can give in valuablresults.

Design


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Design Design is the creation of the environment to

Satisfy the needs of the stakeholders andattendees

Meeting the goal and achieve the objective

Planning


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Planning Planning phases of event management deals

with managing historically limited resourcesincluding

Finance Time Human resources


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Thank You


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a ou

Chapter 1 & 2- Principle of Design

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Transcript of Chapter 1 & 2- Principle of Design