FIELD MANPOWER DEVELOPMENTDEPARTMENT

PRINCIPAL OFFICE KARACHI

Market: A market is a group of people with common characteristics and common needs for a product.

Marketing: Marketing is a series of management processes based on a person’s OR Organization’s interaction with, and understanding of, existing and potential customers, that enable it to provide them with what they need and want.

Market Segment and Segmentations: P. Kotler defines a Market Segment as:

MARKETING

“CONSUMERS WHO RESPOND IN SIMILAR WAY TO A GIVEN SET OF MARKETING STIMULI”

MARKET SEGMENTATION:

The market for insurance products can be

segmented in a number of ways in order to group

together customers with relatively uniform demands

and needs.

Insurance products and services can be tailored to

match the requirements of two major segments

within any domestic market.

1. Business customers who need insurance

product.

2. Individual customers who need insurance

product.

MARKET SEGMENTATION

Like all other services, life insurance also needs marketing to be popularized. Remember it is seldom purchased and almost always sold. The need satisfying ability of life insurance especially the Protection Component of it, is the most effective tool in your hands to sell it.

MARKETING OF LIFE INSURANCE

THANKS!

FIELD MAN POWER DEVELOPMENT DEPARTMENT

DEVELOPED BY:MOSHIN ABBAS & KASHIF HASHMI

F.M.D P.O , KARACH