Marketing Marketing & &

AdvertisingAdvertising

Contents Marketing definition

Branding and Packaging

Marketing mix

Market research

Market segmentation

Advertising

Advertising Agency

Control Over Advertising

Marketing definition

Marketing is the activity of trying to sell a company's products by advertising, using attractive packeges etc.

Branding and PackagingThey are very important because thank to them people recognise the products.

Marketing mixIt's made up of 4 parts:

Product

Price

Promotion

Place

Market research processThere are 4 process:

Identify the problem

Set objectives

Gather data

Analyse data

Market segmentationThe categories are

Age

Gender

Culture

Income

Lifestyle

AdvertisingThe type of advertising are:

Print advertising

Tv advertising

Radio advertising

On-line advertising

Advertising AgencyIt selects the medium to be used and it writes and designes the advert.

Control over advertisingThe non-profit organization, Alliance, promotes self-regulation.

Avertising should be legal, decent, honest and truthful.

This project was made by

Andrea Usai

Serena Vicario

Alessia Baroni