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EMEA Training Courses - Content

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Three levels of training

Bronze LevelWebinars / elearning

Silver LevelProduct presentation / introduction

Gold LevelClassroom training

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Anaesthesia and Ventilation

BronzeWebinars: Anatomy and anaesthesia introduction

New software release and

important product updates

-Product family introduction:

Genius, Focus, Sirius, ARKON

Participants will be able to identify each product and its main

feature setTarget audience:

All staff with customer/distributor

contactDuration:

1h-2hTrainers: Channel

MarketingClinical Specialist

Silver Product presentation Hands on experience as

well as powerpoint presentation.

Participants will be able to identify major

conponents of the product. Recall and

present the features and benefits with confidence

when discussing with customers/Distributors.

Participants will also have an awareness of our

competition.Target Audience:

New sales/distributorsAny customer facing

individual or back office specialist

Duration:2h-4h

Trainers: Channel Marketing /

Area Managers

Gold Classroom training

Gold is about becoming an expert, looking at the

principles of anaesthesia, anatomy and physiology

relevent to our offering. We will examine modes of

ventilation and clinical use.A deep dive into the

product features, developing compelling discussion points and

demonstrating the products benefits though safe clinical

application .Knowing your competition is

key and we will develop competetive awareness, our

strength, their weekness and how we win!

Finally configuration, using Big Machines and Ordering

from spacelabs.Duration:

3 daysTrainers:

Channel Marketing

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BronzeWebinars: Anatomy and anaesthesia introduction

New software release and

important product updates

-Product family introduction:

Genius, Focus, Sirius, ARKON

Participants will be able to identify each product and its main

feature setTarget audience:

All staff with customer/distributor

contactDuration:

1h-2hTrainers: Channel

MarketingClinical Specialist

Silver Product presentation Hands on experience as

well as powerpoint presentation.

Participants will be able to identify major

conponents of the product. Recall and

present the features and benefits with confidence

when discussing with customers/Distributors.

Participants will also have an awareness of our

competition.Target Audience:

New sales/distributorsAny customer facing

individual or back office specialist

Duration:2h-4h

Trainers: Channel Marketing /

Area Managers

Gold Classroom training

Gold is about becoming an expert, looking at the

principles of anaesthesia, anatomy and physiology

relevent to our offering. We will examine modes of

ventilation and clinical use.A deep dive into the

product features, developing compelling discussion points and

demonstrating the products benefits though safe clinical

application .Knowing your competition is

key and we will develop competetive awareness, our

strength, their weekness and how we win!

Finally configuration, using Big Machines and Ordering

from spacelabs.Duration:

3 daysTrainers:

Channel Marketing

5

Diagnostic Cardiology

6

Bronze LevelWebinars:

Products introduction

Duration:1h-2h

Trainers: Channel Marketing

Silver LevelProduct presentation

on siteProducts introductionProduct portfolio, positioning, features and benefitsDemonstrate the machine

Duration:2h-4h

Trainers: Channel Marketing /

Area Managers

Gold LevelClassroom training

--demonstrate the machine- FAQ- competitors’ products overview

Duration:2 days

Trainers: Channel Marketing

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Defibrillators for Lay people

Bronze LevelWebinars:

Products introduction-->Reasons for defibrillators in Layuse (SCA)1) Defibrillators for Laypeople2) Defibrillators for Professionals

Duration:1h-2h

Trainers: Channel Marketing

Silver LevelProduct presentation

on site-Products introduction-Product portfolio, positioning, features and benefits-Demonstrate the machine-competitors’ products overview -clinical aspects related to lay-defibrillation-FAQ

Duration:2h-4h

Trainers: Channel Marketing /

Area Managers

8

Defibrillators for Professionals

Bronze LevelWebinars:

Products introduction-->Reasons for defibrillators in Layuse (SCA)1) Defibrillators for Laypeople2) Defibrillators for Professionals

Duration:1h-2h

Trainers: Channel Marketing

Silver LevelProduct presentation

on siteProducts introductionProduct portfolio, positioning, features and benefitsDemonstrate the machine

Duration:2h-4h

Trainers: Channel Marketing /

Area Managers

Gold LevelClassroom training

-Clinical aspect related to Defibrillation-Clinical aspects related to Pacing-Clinical aspects related to pre-hospital / emergency monitoring --> EVO / XD features- Application areas and solution for different market segments- product portfolio, positioning, features and benefits-demonstrate the machine- FAQ- competitors’ products overview

Duration:2 days

Trainers: Channel Marketing

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Patient monitors: “Art of Monitoring”

Bronze LevelWebinars:

-Anatomy introduction- New software release- Product family introduction: - module - monitors (Qube & Xprezzon) - Central Xhibit

Duration:1h-2h

Trainers: Channel MarketingClinical Specialist

Silver LevelProduct presentation

on siteProducts introductionProduct portfolio, positioning, features and benefits

Duration:2h-4h

Trainers: Channel Marketing /

Area Managers

Gold LevelClassroom training

- Application areas and solution for different market segments- product portfolio, positioning, features and benefits-demonstrate the machine- FAQ- competitors’ products overview

Duration:4 days

Trainers: Channel Marketing

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Patient Monitors – Élance

Bronze LevelWebinars:

Products introduction- élance 5 & 7- Central élance

Duration:1h-2h

Trainers: Channel Marketing

Silver LevelProduct presentation

on site:Products introductionProduct portfolio, positioning, features and benefits

Duration:2h-4h

Trainers: Channel Marketing /

Area Managers

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ICS Clinical Access, Connectivity and Strategic Selling

Bronze Level

Webinars: iPAD/PPT sales tool - see, understand Iceberg and the Spacelabs approach; advantages Clinical Access, how it looks, use, accessIntegration to other systems, purpose and interfaces

Duration:1h-2h

Trainers: Channel Marketing

Silver LevelProduct

presentation on site

iPAD/PPT - use it to - Present Iceberg and the Spacelabs approachTalk through use of Clinical AccessTalk through integrationCompetition - essentials

Duration:2h-4h

Trainers: Channel Marketing

Gold LevelClassroom training

Use iPAD/PPT to present connectivity. Understand and deal with questions - Networks, VLANs, database, ICS Servers, VM. Competition.Connect and demo ICS and Clinical Access.Work with IT people, understand, discuss and answer questions on all integration modes and XprezznetStrategic selling and the Spacelabs Bluesheet

Duration:4 days

Trainers: Channel Marketing