Pricing for Profit Conference - FocusVision · Pricing for Profit Conference Simon-Kucher &...
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Pricing for Profit Conference Why attend this conference? Simon-Kucher’s industry experts will reveal the latest trends and innovations in pricing to enable you to excel within your sector. Covering a broad range of topics from the psychology of pricing to customer segmentation and multichannel retailing, there will be valuable insights for every business. According to previous attendees, the content is “extremely relevant regardless of industry or sector” and the event “provides a great level of understanding and inspiration to companies about the potential rewards available to them by paying attention to pricing.” The all-day event includes 2 breakout sessions, with a B2B focus in the morning and B2C in the afternoon. You are welcome to join the whole or part of the conference, according to your requirements. Attendance is free of charge and places will be reserved on a first come first served basis. Agenda Cavendish Conference Centre 22 Duchess Mews, London W1G 9DT Tuesday 20th May 2014 9.00 - 10.00 Registration and welcome 10.00 - 10.15 Introduction Mark Billige, Managing Partner UK 10.15 - 11.00 Keynote session - Price leadership: Steering a course to Pricing Excellence Dr. Georg Tacke, Chief Executive Officer 11.00 - 11.30 Break 11.30 - 12.15 B2B Sessions Simon-Kucher Peer Pricing TM : A new discount management approach Alan Kelly, Senior Consultant Segmentation: Differentiate your proposition and pricing to secure profits Andreas Panayiotou, Senior Consultant Price execution: The crucial role of sales excellence Dr. Peter Colman, Senior Director 12.15 - 13.00 Keynote session - Pricing outlook: What capabilities will be required to deliver a successful pricing programme? Mark Billige, Managing Partner UK 13.00 - 14.00 Lunch 14.00 - 14.45 B2C Sessions Behavioural pricing: Insights into consumer price psychology Dimitris Hiotis, Partner Multichannel retail pricing: Online, offline and omni channel approaches James Brown, Partner Segmentation: Developing an actionable segmentation with consumer insight Nick Zarb, Director 14.45 - 15.00 Break 15.00 - 15.45 Harvard Business School case study session - Project Capture: How Simon-Kucher helped Outotec develop Pricing Power Dr. Andreas Jonason, Senior Director 15.45 - 16.00 Closing address James Brown, Partner 16.00 - 17.00 Drinks reception
Transcript of Pricing for Profit Conference - FocusVision · Pricing for Profit Conference Simon-Kucher &...
Pricing for Profit Conference
Why attend this conference?Simon-Kucher’s industry experts will reveal the latest trends and innovations in pricing to enable you to excel within your sector. Covering a broad range of topics from the psychology of pricing to customer segmentation and multichannel retailing, there will be valuable insights for every business. According to previous attendees, the content is “extremely relevant regardless of industry or sector” and the event “provides a great level of understanding and inspiration to companies about the potential rewards available to them by paying attention to pricing.”The all-day event includes 2 breakout sessions, with a B2B focus in the morning and B2C in the afternoon. You are welcome to join the whole or part of the conference, according to your requirements. Attendance is free of charge and places will be reserved on a first come first served basis.
Agenda
Cavendish Conference Centre22 Duchess Mews, London W1G 9DT
Tuesday 20th May 2014
9.00 - 10.00 Registration and welcome
10.00 - 10.15 IntroductionMark Billige, Managing Partner UK
10.15 - 11.00 Keynote session - Price leadership: Steering a course to Pricing ExcellenceDr. Georg Tacke, Chief Executive Officer
11.00 - 11.30 Break
11.30 - 12.15 B2B SessionsSimon-Kucher Peer PricingTM: A new discount management approachAlan Kelly, Senior Consultant
Segmentation: Differentiate your proposition and pricing to secure profitsAndreas Panayiotou, Senior Consultant
Price execution: The crucial role of sales excellence
Dr. Peter Colman, Senior Director
12.15 - 13.00 Keynote session - Pricing outlook: What capabilities will be required to deliver a successful pricing programme?Mark Billige, Managing Partner UK
13.00 - 14.00 Lunch
14.00 - 14.45 B2C SessionsBehavioural pricing: Insights into consumer price psychologyDimitris Hiotis, Partner
Multichannel retail pricing: Online, offline and omni channel approachesJames Brown, Partner
Segmentation: Developing an actionable segmentation with consumer insightNick Zarb, Director
14.45 - 15.00 Break
15.00 - 15.45 Harvard Business School case study session - Project Capture: How Simon-Kucher helped Outotec develop Pricing PowerDr. Andreas Jonason, Senior Director
15.45 - 16.00 Closing addressJames Brown, Partner
16.00 - 17.00 Drinks reception
Directions:Oxford Circus Underground Station (Victoria, Central, & Bakerloo Line) is 5 minutes walk away. Walk north up Regent Street and you will pass the Langham Hotel on your left and BBC Corporation House on your right. Turn left into Duchess Street and almost immediately you will see Duchess Mews on your right hand side. Cavendish Conference Centre is at the end of the mews on the left.Regent‘s Park, Great Portland Street and Baker Street Underground Stations are also within walking distance.
By Rail:Marylebone, Euston and Kings Cross St Pancras Stations are all within 10 minutes taxi rides or alternatively 15 minutes by Underground.
By Car:On street Pay & Display parking is available outside the Conference Centre; otherwise there are NCP car parks at Weymouth Mews, Chandos Street and Cavendish Square
Tuesday 20th May 2014Pricing for Profit Conference
Simon-Kucher & PartnersSimon-Kucher & Partners is a global marketing and strategy consulting firm and the world‘s largest pricing consultancy with over 700 employees in 27 offices worldwide. Founded in 1985, we have almost 30 years of experience providing strategy and marketing consulting. Regarded as the world’s leading pricing advisor, our clients come from all major industries and are often leaders in their markets. To find out more, go to www.simon-kucher.com
London 1 Plough Place, London EC4A 1DETel. +44 207 832 6700E-mail [email protected]
SpeakersOur distinguished speakers include:
Dr. Georg TackeChief Executive Officer of Simon-Kucher & Partners, based at our head office in Bonn, German
Mark BilligeManaging Partner of Simon-Kucher‘s UK office, located in London
Dr. Andreas JonasonSenior Director at Simon-Kucher, specialising in oil, gas and mining sectors
Who should attend this conference?Covering a range of sales, marketing and pricing topics, the conference is relevant to executives across multiple divisions, including:
▹ Chief Executives ▹ Marketing Executives ▹ Pricing Professionals▹ Finance Executives ▹ Sales Executives ▹ Product Management Executives
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Cavendish Conference Centre22 Duchess Mews, London W1G 9DT
