OTA’s case OTA’s case studystudy

priceline.compriceline.com

Online Travel Agency and Online Travel Agency and purchase’s bidpurchase’s bid

The priceline’s business model…

• Pionner online company that uses original purchasing method

• It offers clients the chance to name their own price that meet their needs…

• Makes it easy for our customers to find a great deal by bidding

Targeted customer groupTargeted customer group

Regular leisure travelersManagers

Leisure travelers

Senior executivesManagers

Customer services offeredCustomer services offered

• Name Your Own Price• Large choice: airline tickets, hotel

rooms, car rentals, mortgages, long distance call.

• Accurate updated inventory

• Flexible system• Purchase that fits to clients

need• Visibility• Large and updated

promotions available • Expected factors

• Offensive approach• Dynamic reverse auction

approach• Consumers name their own

price• Bugdet minded consumers• Clients have no or little

brand loyalty• Unexpected factors

VS.

Customer communication Customer communication methodsmethods

• Facebook• Twitter• Ihpone application• Tv adds• Comic videos available:

http://www.priceline.com/promo/shatner_pcln_negotiator.asp

Priceline’s partnersPriceline’s partners

Hotel:

• 55 000 hotels worldwide

• 12 000 cities

Sites