MARKETING 2020/21

AGENDA

1 . # 4 F S U P P O R T S & 4 F S U P P O R T S F O U N D AT I O N

2 . I A M 4 F

3 . C A L E N D A R 2 0 2 0

4 . B A C K T O S C H O O L

5 . A U T U M N C O L L E C T I O N 4 F B Y A N N

6 . A U T U M N C O L L E C T I O N 4 F B Y W I L F R E D O

7 . C A L E N D A R 2 0 2 1

8 . T O K Y O O LY M P I C G A M E S

9 . Y E A R - R O U N D P R O D U C T C O M M U N I C AT I O N

1 0 . 4 F A M B A S S A D O R S

1 1 . S P O R T S A S S O C I AT I O N S

#4FSUPPORTS & 4F SUPPORTS FOUNDATION

FROM 14TH MARCH TO 3RD MAY 2020, 20% OF TURNOVER FROM OUR ONLINE STORE WWW.4F.COM.PL WAS SUBMITTED TO SUPPORT THE FIGHT

AGAINST COVID-19.

WHY? BECAUSE HEALTH IS THE MOST IMPORTANT THING!

WE WILL DELIVER EQUIPMENT WHICH

WAS VALUE OVER

3 500 000 PLN - INCLUDING OVER 1

MILLION MEDICAL MASKS

SIMULTANEOUS ACTION IN

LITHUANIA AND SLOVAKIA

4F HELPS FOUNDATION AS A NEXT

STEP ON OUR CHARITY WAY

TOTAL RANGE OF ACTION IN POLAND

AT A LEVEL OF

15 000 000 RECIPIENTS

OVER 70 SUPPORTED HOSPITALS AND MEDICAL FACILITIES

P A U L I N A F I A L K O V A I V A N A & M A R I A N G A B O R I K L I T H U A N I A N O LY M P I C C O M M I T T E E

4 F S U P P O R T S E N D O R S E M E N T B Y A T H L E T E S I N S L O V A K I A A N D L I T H U A N I A

THE IDEA OF FOUNDATION APPEARD DURING THE COVID-19 PANDEMIA AND THE DIFFICULTIES THAT THE MEDICAL SERVICE WAS FACING EVERY DAY.

4F ALWAYS TAKES A CHALLENGE, NO MATTER HOW DEMANDING. SO IT WAS NOW.

THE FOUNDATION'S MAIN TASKS:

• DELIVERY OF CLOTHES AND EQUIPMENT FOR CHILDREN• SUPPORT IN ORGANIZATION OF SPORTS CLASSES FOR CHILDREN

• PARTICIPATION IN THE CREATION OF FIELDS AND GYMS• HELP IN RECOVERY AFTER INJURIES CHILDREN, ADOLESCENTS AND PEOPLE WITH DISABILITIES

BOARD OF ATHLETES:

KAMIL STOCH, ANNA LEWANDOWSKA, MARIUSZ CZERKAWSKI, ADAM KRZESIŃSKI

#IAM4F

S t a r t a n d f i n i s h . W i n s a n d l o s e r s . C o n s i s t e n c y i s n o t o n l y i m p o r t a n t i n s p o r t - i t c a n c h a n g e y o u r w h o l e l i f e .

I t d o e s n ' t a l w a y s w o r k o u t . I t c a n b e h a r d b u t a l s o g r e a t . W e n e v e r g i v e u p . W e a l w a y s f i g h t . J u s t l i k e t h e p e o p l e w h o i n s p i r e u s . J u s t l i k e y o u .

W e p l a y i n o n e t e a m . 4 F s u p p o r t s a l l a t h l e t e s : f r o m t h o s e o n t h e f i r s t r u n t o t h e w o r l d c h a m p i o n s .

T h a n k y o u f o r b e i n g h e r e .

W e a r e a l s o f o r y o u .

T O G E T H E R W E A R E 4 F.

C L I C K H E R E T O S E E T H E V I D E O

C A M P A I G N R A N G E I N

S O C I A L M E D I A :

1 2 1 0 3 4 3 P O S T

D I S P L A Y S

A L M O S T 1 6 8 0 0 0 0 0

S P O T V I E W S O N

Y O U T U B E

P U B L I C A T I O N S O N A T H L E T E S ,

I N F L U E N C E R S A N D S P O R T

A S S O S I A T I O N S P R O F I L E S

W I T H A T O T A L R A N G E O F

1 2 6 0 6 4 1 P E O P L E

DIGITAL PROMOTION

PR COMMUNICATION

INFLUENCERS AND AMBASSADORS

STORES AND PRODUCTS

CONSUMER ACTIVATIONS

A U T U M N C A M PA I G N # I A M 4 F

E S T I M A T E D R A N G E :

1 5 0 0 0 0 0 0 0

R E C I P I E N T S

CALENDAR 2020

SEASON SPRING WINTERAUTUMNSUMMER

MONTH

BRANDVOICE

CATEGORY FOCUS

KEY MOMENTS

ACTIVATIONS

PERMANENT ACTIONS

JAN FEB MAR MAY JUNAPR AUG SEPJUL NOV DECOCT

4F SUPPORTS I AM 4FWE ARE UNITED

I AM 4FWE MAKE A TEAM

SALE TRAINING

RUNNING/SPORTSTYLE/

TREKKING/CYCLING

SALEWINTER

COLLECTION

SPORTSTYLE

JUNIOR TRAINING

4HILLSWINGS

FOR LIFECHILDRENS

DAYCAMP BY ANN

BACK TO SCHOOL

BLACK WEEK

CHRISTMAS

#4FSUPPORTS

4F BY WILFREDO

4F BY WILFREDO

4F BY ANN

INTAKE 1

4F BY ANN

INTAKE 2

2 0 2 0

WINDOW DISPLAY SALE SPRING/A. LEWANDOWSKA/WILFREDO SUMMER SALEI AM 4F/

SPORSTYLE/TRAINING/JUNIORWINTER

BACK TO SCHOOL

JAN APR MAY JUN JUL AUG SEPFEB MAR NOV DECOCT

INCREASING TRAFFIC IN STORES

CAMPAIGN COMBINED WITH CHARITY ACTION BY 4F SUPPORTS FOUNDATION – HELP

FOR CHILDREN OF MEDICAL SERVICIES’ HEROES

- ALL POLAND AND 20 LOCAL CHARITY ORGANIZATIONS

- 1000 CHILDREN THAT WILL GET SETS OF 4F CLOTHES

- - PROMOTING ACTION BY STORES, SOCIAL MEDIA, INFLUENCERS, PR PUBLICATIONS,

LOCAL CHARITY ORGANIZATIONS

AUTUMN COLLECTION4F BY ANN

BUILDING LOVE BRAND AND UPGRADING BRAND

INCREASING TRAFFIC IN STORES

T R A I N I N G A N D S P O R T S T Y L E

C O L L E C T I O N D E S I G N E D

B Y A N N A L E W A N D O W S K A ,

I N C O O P E R AT I O N W I T H 4 F

JAN APR MAY JUN JUL AUG SEP OCTFEB MAR NOV DEC

CLICK HERE TO SEE THE VIDEO

AUTUMN COLLECTION4F BY WILFREDO

BUILDING LOVE BRAND AND UPGRADING BRAND

INCREASING TRAFFIC IN STORES

S P O R T S T Y L E C O L L E C T I O N

S I G N E D B Y W I L F R E D O

JAN APR MAY JUN JUL AUG SEP OCTFEB MAR NOV DEC

CALENDAR 2021

SEASON SPRING WINTERAUTUMNSUMMER

MONTH JAN FEB MAR MAY JUNAPR AUG SEPJUL NOV DECOCT

BRAND VOICE

CATEGORY FOCUS

KEY MOMENTS

ACTIVATIONS

PERMANENT ACTIONS

SALE

RUNNING/SPORTSTYLE/

TREKKING/TRAINING

SALEWINTER

COLLECTION

DIFFERENT CATEGORIES

JUNIOR WOMEN

#4FSUPPORTS

4F BY WILFREDO

4F BY ANN

TRAINING

4F BY ANN

SPORTSTYLE

I AM 4FWE MAKE A TEAM

I AM 4FWE MAKE A TEAM

CAMP BY ANN

100 DAYS TILL OLYMPICS

CHILDRENS DAY

EURO OLYMPIC GAMES

CAMP BY ANN

BACK TO SCHOOL

CHRISTMASBLACK WEEK

OLYMPIC RELAY

2 0 2 1

4HILLS CORTINA

TOKYO OLYMPIC GAMES

TV

DIGITAL PROMOTION

OUTDOOR PROMOTION

PR COMMUNICATION

INFLUENCERS AND AMBASSADORS

STORES AND PRODUCTS

COSUMERS ACTIVATIONS

ESTIMATED CAMPAIGN RANGE:

20 million men and women in many 18-44!

48,000,000 views of online campaigns!

Reaching 90% of the target group in Poland with an online campaign! (women and men 20-40)

POLAND LITHUANIA LATVIA

GREECE

SLOVAKIA

SERBIA CROATIAMACEDONIA

P R O U D PA R T N E R O F 8 O LY M P I C C O M M I T T E E S

YEAR-ROUND PRODUCT COMMUNICATION

RUNNING

FITNESS

TRAINING

FOOTBALL

YOGA

CYCLIN

TREKKING

SKIING

SNOWBOARD

TENNIS

SWIMWEAR

OUTDOOR

SPORTSTYLE RUNNING TRAINING

TREKKING YOGA SWIMWEAR

AMBASSADORS

A N N A L E W A N D O W S K A

T R A I N I N G

Sportswoman, multiple medalist of the World, European and Polish karate championships in the World Fudokan Federation (WFF).

Personal trainer for millions of Polish women.

POLAND

W I L F R E D O L E O N

V O L L E Y B A L L

One of the best volleyballers in the world, former player of the Cuba national team, currently the Polish representative.

POLAND

M A R T Y N A K O T W I Ł A

A T H L E T I C S

Member of the Polish National Track and Field Team, bronze medallist at the IAAF World U20

Championships.

POLAND

Ł U K A S Z K U B O T

T E N N I S

Professional tennis player, the only Polish two-time Grand Slam champion.

POLAND

A D R I A N N A S U Ł E K

A T H L E T I C S

Polish representative in athletics specializing in all-around. Bronze medalist of the Junior World

Championships.

POLAND

K A M I L A Ż U K

B I A T H L O N

Member of the Polish National Biathlon Team, bronze medalist at the Junior European

Championships.

POLAND

P A U L I N A F I A L K O V A

B I A T H L O N

Representative of Slovakia in biathlon.Double European vice-champion.

SLOVAKIA

SPORT COOPERATIONS

POLISH ATHLETIC

ASSOCIATION

POLISH HANDBALL

ASSOCIATION

SLOVAK BIATHLON

ASSOCIATION

POLISH FAST SKATING

ASSOCIATION

POLISH VOLLEYBALL

LEAGUE

POLISH BIATHLON

ASSOCIATION

LITHUANIAN ATHLETIC

ASSOCIATION

POLISH SKI

ASSOCIATION

CZECH SKI ASSOCIATION

THANK YOU FOR YOUR ATTENTION