Preview 2 2009 - Münchner Verlagsgruppe · PDF fileTurning buyers into Supply Chain...

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mi-Wirtschaftsbuch – an Imprint of FinanzBuch Verlag GmbH

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Chaotics | Innovation Management | Checklists for Corporate GroYour Own in Sales Negotiations | Strong Brand! | Trade MarketingValues | Development in Supply Chain Management | The SynchronProcurement | Manual of Procurement

Dear colleagues,

Welcome to the mi-Wirtschaftsbuch autumn catalogue 2009!

Our books are tailor-made for specialists and executives in the areas Management, Marketing, Sales, Production and Public Relations.

Please take a minute and go through our preview. You will find potential international bestsellers written by well-known and competent German authors like

Benno van Aerssen: Innovation Management. The direct path to a culture of innovation and market success (pages 6-7);Giso Weyand: Practical Guide to Marketing for Consultants. Insider strategies for consultants, trainers and coaches (page 10);Roland Gerber: Strong Brand! The 100 best advertising campaigns from Adidas to Zott (pages 12-13);Hendrik Schröder: Trade Marketing. Methods and instruments for the retail trade and online shops (page 14)

and last but not least

Nicole Gaiziunas: Development in Supply Chain Management. Turning buyers into Supply Chain Managers (page 17). We offer this title in both languages, German and English. The rights of the English version are available world-wide.

We would be pleased to send you reading copies on publication.

More information and our digital catalogue under

www.mi-wirtschaftsbuch.de/seite-foreignrights.html

Yours,

Maria Pinto-PeuckmannRights Director / International Affairs

FinanzBuch Verlag GmbHImprint: mi-Wirtschaftsbuch

Editorial

www.mi-wirtschaftsbuch.demehr information

owth | The Practical Guide to Marketing for Consultants | Holding g | Differentiation in Competitive Markets | Communication (with) nous Production System | QiP – Quality in Processes | Checklists for

Chaotics 4Innovation Management 6Checklists for Corporate Growth 8Corporate Succession 9Practical Guide to Marketing for Consultants 10

Holding Your Own in Sales Negotiations 11

Strong Brand! 12Trade Marketing 14Differentiation in Hypercompetition 15

Communication (with) Values 16

Development in Supply Chain Management 17The Synchronous Production System 18QiP – Quality in Processes 19Checklists for Procurement 20Manual of Procurement 21

Backlist 22Advertising material 23

Authors and titles 23Addresses 24

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Management by Chaotics Strategies for the age of uncertainty – from marketing guru

C o m m e n t s o n t h e b o o k

It‘s a simple and profoundly important fact that the practice of management needs retooling as much as our economy and financial system in general. Chaotics is a superb start on the retooling process – especially its emphasis on imbedding resilience in organizations. Leave it to Phil Kotler to give us lift-off power when we need it most.

Tom Peters, coauthor, In Search of Excellence

In Chaotics, Philip Kotler and John Caslione make sense of the new turbulent world order. Chaotics provides a powerful and timely guide to the new realities.

Stuart Crainer, editor of Business Strategy Review; creator of the Thinkers 50, UK

Turbulence is erratic – and it’s unpredictable. Nevertheless, we must handle it. In Chaotics, Kotler and Caslione don’t just remind us to pay attention to early signs; they give business leaders an outstanding map for how to successfully navigate a company through crises.

Friedrich von Metzler, Member, Partners’ Committee, B. Metzler seel. Sohn & Co. Holding AG

Chaotics provides rich food for thought in turbulent times. This book helps you to more deeply understand the crisis. And only if you understand will you avoid making the fatal mistakes, which are the greatest danger in a time of crisis.

Hermann Simon, Chairman, Simon-Kucher & Partners Strategy & Marketing Consultants; author of Hidden Champions of the 21st Century

Philip Kotler is the founder of modern-day marketing. He lectures at the Kellogg School of Management and is a consultant to many com-panies worldwide, including IBM, Ford and General Electric. He is the author of the worldwide marketing bestseller Marketing Management.

John A. Caslione is an acknowledged expert on globalisation and has implemented his business strategies in 87 countries. He advises large and mid-sized companies such as ABB, ExxonMobil or Hewlett Packard and lives with his family in Frankfurt/Main.

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P R Extensive PR campaign Book presentation in Frankfurt/Main 20 November 2009: Kotler at the

1st Global Peter Drucker Forum in Vienna

Management und Marketing für turbulente Zeiten

Philip Kotler | John A. Caslione

Philip Kotler

Kotler‘s brilliant strategy manual for a crisis-stricken global economy! The founder of modern mar-keting and one of the world‘s leading experts on globalisation present a completely new concept: The Chaos Management System Chaotics! Chaotics helps companies steer skilfully through turbulent times, recognise risks in advance, develop scenarios – and even achieve growth. Running a company in difficult times is not only about defensive management, but above all about taking offensive action to recognise and take advantage of the new opportunities these times also present.

Early warning system for unexpected changes Development of Best-Case and Worst-Case Scenarios Strategies for every scenario to help you limit the risks and boost your chances

Businesses that want to survive these crisis-stricken times need completely new management strate-gies. This book is an unrivalled navigation tool for an age in which chaos has become the norm. Chaotics is a must-read for every manager!

TARGET GROUPSpecialists and executives from all fields and sectors, CEOs

Philip Kotler | John A. CaslioneChaoticsManagement and marketing for turbulent times

Hardback, approx. 260 pagesSize: 17.0 ! 24.0 cm39.90 ! (D)ISBN: 978-3-86880-024-1

New title: October 2009 Product group: 1784

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marketing guru Philip Kotler Sustained strategy instead of a quick fix

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More innovation – Now!Revolution from the bottom up

Benno van Aerssen works as a business consultant, advising companies on creativity and ideas generation. Until 2007, he was CEO of one of the lea-ding software producers for internet-based business solutions. Before that, he held management positions in various software companies, and in 1996, he founded his own e-business. He has received numerous awards for his creativity and commitment.

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mi: Why do you think innovation is so important?

Benno van Aerssen: Because a culture of innovation which is lived within a company is an important and long-term team challenge. It also has a lot to do with trust and a sound set of values. Especially in companies where the managers are unapproachable jobhoppers and careerists and no longer see themselves as part of a team, people really need to learn innovation culture again.

mi: What exactly is the FRIES Method and who can apply it?

Benno van Aerssen: FRIES is an easy-to-use method suitable for all lines of business by which you can systematically and lastingly encourage the development of an innovation culture. It works just as well in mid-sized companies and teams as in large groups and is suitable for generating product, process and social innovation.

mi: What is the Mobile Ideas Workshop?

Benno van Aerssen: The Mobile Ideas Workshop is a sort of huge ‚creative playbox‘ for teams, containing well over 5,000 items for every sort of creative work, for ideas generation and creativity meetings. It is manufactured and sold by the Neuland GmbH & Co. KG. The idea was born out of the fact that in business life you can suffer through one workshop after another where there is nothing more than a flipchart and a couple of markers in the way of equipment – and you even have to fight for the markers because no-one wants to part with their favourite colour.

mi: Who would you advise to read the book?

Benno van Aerssen: The book was written for anyone who sees themself as part of the team in their company, whether they work in top management or in the stockroom. The book explains every detail of the FRIES Method – step by step and without unnecessary mystification. This is a book that can make anyone a ‚Hero‘ in their company.

I N T E R V I E W Benno van Aerssen

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Creative. Innovative. Successful. Benno van Aerssen shows how companies can establish a true culture of innovation and lay the foundations for long-term success on the markets. This hands-on guide offers tools with which you can systematically not only generate innovative products, but above all trigger process and social innovation.

Innovation Management with its 50 creative techniques and specially developed software offers a ready-for-action, comprehensive concept for any business. With this method, you‘ll be up and running in no time!

Revolutionary method for introducing a sustained culture of innovation

Many extras: 50 creative techniques for promoting a culture of innovation, plus software

U S PTARGET GROUPCEOs, executives, personnel developers, innovation managers

Benno van AerssenInnovation ManagementThe direct path to a culture of innovation and market success

With CD-ROMHardback, approx. 380 pagesSize: 17.0 ! 24.0 cm49.90 ! (D) ISBN: 978-3-86880-018-0

New title: September 2009 Product group: 1784

Method: Encourage the innovation drivers, find ideas, evaluate, create awareness Toolbox: 50 creative methods for finding new ideas Media: Database and analysis tools on CD-ROM and the Mobile Ideas Workshop

Stephan Scholtissek The Magic of Innovation Success stories from Audi to Zara

In four colours throughout, with numerous illustrationsHardback, 224 pagesSize: 19.0 ! 24.0 cm39.90 ! (D) ISBN: 978-3-86880-014-2

Stephan Scholtissek

DIE MAGIE DERINNOVATION Erfolgsgeschichten von Audi bis Zara

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250 ways to achieve higher growth … and all under your own steam

Achieving profitable growth is the major challenge for businesses – and the most effi-cient companies are successful because they generate that growth from their own resour-ces. You have to assess risks correctly, ensure the liquidity of your company, involve your staff and maintain your course even when times get rough. Owners of small businesses just starting out or established mid-sized companies – they can all quickly run out of steam. In this book, the authors present 250 checklists with the most effective growth tools. They show you how to use your internal resources as the motor to drive growth – even in times of crisis!!

Jürgen Braun | Tatjana Braun

DIE 250 BESTENCHECKLISTENFÜR UNTERNEHMENSWACHSTUM

Märkte erschließen und Vertrieb optimieren

Effizient produzieren und Kosten senken

Intelligent finanzieren und Umsatz steigern

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Jürgen Braun is an engineer with twenty years‘ experience working as an engineer and technical manager in the fields of mechanical engineering, medical technology and the automobile industry.

Tatjana Braun is a psychologist and economist specialised in personnel-related topics. She has twelve years‘ experience in the management of change processes in mid-sized enterprises.

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U S P TARGET GROUP Note: New format! Fits into any bookstore

shelve! All checklists on CD-ROM. Easy to fill in and

print out.

CEOs, top and middle managers

Jürgen Braun | Tatjana Braun The 250 Best Checklists for Corporate Growth– Tapping new markets and optimising sales– Efficient production and lower costs– Intelligent financing and increased turnover


New edition: October 2009 Product group: 1784

How can I engineer growth? How can I set my company on course

to achieve my growth targets? How do I ensure liquidity?

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Heinz-Wilhelm Vogel is a lawyer and successful author of specialist works. He has written more than 70 books on subjects from the fields of real estate, economics and tax.

Matthias Lefarth is head of the Tax and Financing Policy Division of the Zentralverband des Deutschen Handwerks and CEO of a tax consultant‘s network for the trades.

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Owners of mid-sized companies who are or will soon be looking for a successor

Extremely topical guide which includes the inheritance tax reform 2009

Easy-to-understand book with a wealth of tips, example calculations and checklists

TARGET GROUP U S P

UNTERNEHMENSNACHFOLGEIN HANDWERK, HANDELUND PRODUKTION

Heinz-Wilhelm Vogel | Matthias Lefarth

Den Generationswechsel Schritt für Schritt planen

Written for businessmen who would like to ensure that they plan the handover to the next gene-ration as successfully as they have managed their company. Two experts show how you can find the right successor for your business – and place the running of the company into his or her capable hands, step by step. Knowing when to ‚let go‘ is just as important as having a well-thought out master plan. The book explains special points which need to be considered when handing over a business to a member of the family and tells you how to avoid problems when your successor is someone from outside the family.

Heinz-Wilhelm Vogel | Matthias Lefarth Successful Corporate Succession in trade, commerce and production Planning the generation change step by step



Knowing your life’s work is in good handsSuccessful handover to the next generation

How to wrap up the legal and financial details with the best possible outcome for your company and for you personally

Inheritance tax reform 2009: How businessmen and their successors can profit from the new situation

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Giso Weyand

DIE 250 BESTENCHECKLISTENFÜR BERATER, TRAINER UND COACHS

Basis: Strategie und Positionierung

Pflicht: Marketing und Corporate Identity

Kür: Kundenakquise und Inszenierungstechniken

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Giso Weyand The 250 Best Checklists for Consultants, Trainers and Coaches

Hardback, 252 pagesSize: 18.4 ! 26.0 cm79.90 ! (D) ISBN: 978-3-636-03115-0

Crash course for consultantsThis book will teach you more than a thousand seminars

Power marketing strategies for consultants: Giso Weyand shows how consultants can achieve optimum positioning, make themselves known and get their hands on well-paid jobs. In this book, the well-known expert on consultancy services reveals exclusive insider know-how and describes as yet unpublished success strategies that will allow you to play in the major league. An essential toolbox for Germany‘s 300,000 consultants, trainers and coaches.

PRAXISBUCHBERATERMARKETING

Giso Weyand

Insider-Strategien für Berater, Trainer und Coachs

Giso Weyand has advised coaches, trainers and consultants on marketing since 1997. He cooperates with his clients to find market niches, add excitement to their communication with the market and launch articles and books. He regularly writes for numerous professional journals such as manager Seminare, acquisa and Wirtschaft & Weiterbildung.

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U S P TARGET GROUP A unique treasure trove of know-how for

consultants The perfect companion to The 250 Best

Checklists for Consultants, Trainers and Coaches

Business consultants, trainers, coaches, human resources developers

Giso Weyand Practical Guide to Marketing for ConsultantsInsider strategies for consultants, trainers and coaches


New edition: October 2009 Product group: 1784

I need new assignments, and fast – what can I do?

How do I make my offering irresistible for potential and existing clients?

How can I break into the premium segment?

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Erich-Norbert Detroy is one of the leading management and sales trainers in the German-speaking countries. He has more than 25 years of experience as a salesman. Among his works published by mi-Wirtschaftsbuch are the Manual of Sales Management and The 200 Best Checklists for Sales Managers.

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Specialists and executives in sales and distribution, sales staff, purchasing staff

Updated edition of the classic on price negotiation More than 40,000 copies sold to date!TARGET GROUP U S P

Erich-Norbert Detroy

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SICH DURCHSETZEN INPREISGESPRÄCHEN UNDPREISVERHANDLUNGEN

The sales classic in its 14th edition – completely updated! Good prices mean good profit. But to survive on today‘s relentlessly competitive markets you need to be able to achieve a fair price. In this book, Erich-Norbert Detroy shows sales professionals how to hold their own when it comes to price negotiations. Using a wealth of examp-les and sample dialogues, the experienced sales expert reveals the typical arguments and bluffing tactics you can expect to encounter from customers who will go to any lengths to beat you down on the price – and explains which successful and effective negotiation techniques you can employ.

Erich-Norbert Detroy Holding Your Own in Price Negotiations

Hardback, approx. 380 pagesSize: 17.0 ! 24.0 cm49.90 ! (D) ISBN: 978-3-86880-028-9

New title: November 2009 Product group: 1785

How to hold your own on the price issueDon’t give them the chance to beat you down!

Topics covered include: thresholds, discounts, packages, modules, price-scales and campaigns

Beat the price bluffers at their own game Clever ideas for conditions, a wealth of tips

and checklists

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Best of advertising

Roland Gerber is editor-in-chief of Werben & Verkaufen in Munich and has also been in charge of their case studies series for years.

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every week in Werben & Verkaufen

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Bold, comical and extraordinarily successful. Strong Brand! Is an opulently designed book presenting the best of the best – charming, witty, intelligent and above all successful advertising campaigns. Roland Gerber explains their background, introduces the makers and the agencies involved and analyses the factors behind their success. His case studies from the world of advertising include prize-winning campaigns from all industries – and the attractive 4-colour outfit of the book makes reading this guide to the colourful world of advertising a real pleasure for the senses, too!

Nivea for Men: the market leader for men‘s cosmetics and toiletries Sixt: Clever advertising ideas to make people sit up and take notice Volkswagen: Learning to drive a Golf with Horst Schlämmer

Strong Brand! offers one hundred outstanding case studies from the advertising branch, each presented on one double-page spread – the ideal material for students and a treasure trove of ideas for anyone who works in advertising.

Compendium of know-how from Werben & Verkaufen

The first book with case studies from today‘s advertising world

U S PTARGET GROUPBrand and product managers, advertisers, students of marketing and marketing lecturers

Roland Gerber Strong Brand!The 100 best advertising campaigns from Adidas to Zott

four colour throughout, with numerous illustrations Hardback, approx. 280 pagesSize: 22.0 ! 28.0 cm79.90 ! (D) ISBN: 978-3-86880-027-2


Jochen Kalka The Manual of Print Advertising The planning, creation and impact of advertisements

four colour throughout with numerous illustrationsHardback, 256 pagesSize: 22.0 ! 28.0 cm99.90 ! (D) ISBN: 978-3-636-03163-1

The 100 strongest advertising campaigns

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HANDELS-MARKETING

Hendrik Schröder

Methoden und Instrumente für Einzelhandel und Online-Shops

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Competing for market sharesFocus on trade marketing

Hendrik SchröderTrade Marketing Methods and instruments for retail tradeand online shops

Firm paperback, approx. 300 pages Size: 17.0 ! 24.0 cm39.90 ! (D) ISBN: 978-3-86880-006-7


It‘s clear that you have to win your customers‘ trust and maintain it over the long term – but how? In this scientifically based, sound and practical guide, Hendrik Schröder explains what instruments trading companies need to survive on today‘s markets. He presents solutions for portfolio design, pricing, couponing, product placement and adver-tising – an indispensable guide to marketing for every business, from large groups down to independent retailers.

Prof. Dr. Hendrik Schröder lectures in business with a focus on marketing and trade at the University of Essen. He is also head of its centre for Category Management.

Students of marketing and marketing lecturers, product managers, specialist personnel and executives in the retail trade

TARGET GROUP A must-have basic work in its

2nd, updated edition Includes practical examples for the deployment

of every marketing instrument

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The entire range of marketing instruments for the retail trade

How to apply marketing instruments effectively

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Be unique – and more successful than the rest

Jack Trout | Steve Rivkin | Lorenz WiedDifferentiation in Hypercompetition The key to brand survival



Differentiation, positioning, communication: In this completely revised second edition of the marketing bestseller, the focus is on the Unique Selling Proposition. Three specia-lists present concentrated brand know-how and show what strategies you can employ to achieve a true USP. Only the unique will convince consumers with their marketing message. This snappily written book is convincingly practical and offers managers and executives a wealth of tips and practical examples to help them develop their own posi-tioning strategy.

TARGET GROUPCEOs, top management, marketing experts, advertising agencies

2nd, updated edition, adapted for the German-speaking countries

Best-selling author and positioning pioneer

U S P

Jack Trout is President of Trout & Partners, one of the leading firms of marketing consultants in the USA. He is also a successful author and a pioneer in the field of market positioning.

Steve Rivkin is an expert on marketing, advertising, product naming and corporate communications and acts as a consultant to many internatio-nal companies.

Lorenz Wied is the founder of Trout & Partners – Middle Europe and an expert on positioning.

Der Schlüssel für das Überleben von Marken

Jack Trout Steve Rivkin | Lorenz Wied

DIFFERENZIERUNGIM HYPERWETTBEWERB

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Find out where your potential for differentiation lies Communicating credible USPs Avoiding the positioning pitfalls

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Wege in die Kommunikationszukunft in Marketing, Medien, PR

Bela Anda | Stefan Endrös | Jochen Kalka (Hg.)

WERTZEICHEN

Valuable communication – communicating values

Bela Anda | Stefan Endrös | Jochen Kalka (ed.)Communication (with) Values The future of communication in marketing, media, PR

Hardback, approx. 260 pages Size: 17.0 ! 24.0 cm39.90 ! (D)ISBN: 978-3-86880-025-8

New title: November 2009 Product group: 1785

The future of communication has begun: In this unusual guide, leading communications experts take a look behind the scenes of their branch. They discuss possible paths to success and ethics in the industry and show why communicative values are so important. A graffiti artist reveals how to lay tracks. An advertising professional tells you how a good slogan is born. A newspaper columnist comments on the outlook for communication with values. This book offers subject matter for discussion and astonishing insights into the communications world of tomorrow.

Bela Anda, former spokesman for the government under Chancellor Gerhard Schröder, is communications director at AWD in Hanover.Stefan Endrös is CEO of the publishing company Journal International in Munich.Dr. Jochen Kalka is editor-in-chief of Werben & Verkaufen in Munich and the author of the standard works Target Groups and The Manual of Print Advertising, both published by mi-Wirtschaftsbuch.

Communication and PR professio-nals, journalists, marketing experts, advertising and PR agencies

TARGET GROUP Examination of topical questions in

the PR and communication branch Top editors and top authors

U S P

Bela

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News: What makes communication successful?

Values: Your message needs to be authentic, credible and lasting

Trends: Communication in 2020

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Global networks and top qualificationTraining programmes for the elite among Supply Chain Managers

Nicole Gaiziunas Development in Supply Chain ManagementTurning buyers into Supply Chain ManagersEnglish Edition



The world‘s best present their concepts! Successful companies have long recognised the strategic importance of their procurement processes and purchasing departments to ensure they maintain a strong presence on global markets. This unique best practice book Development in Supply Chain Management shows how leading international companies are training the star network managers of tomorrow.

TARGET GROUPBoard members and managers, supply chain managers, buyers, logistics managers, human resources and organisational developers

Subject much-discussed in boardrooms: network management

Competition ‚Develop Leaders!‘ held by the European Business School (www.supplyinstitute.org)

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Nicole Gaiziunas is Managing Director of SMI Executive Education at the Supply Chain Management Institute of the European Business School. In co-operation with BrainNet, a firm of consultants specialising in SCM, she develops training programmes for top international managers who represent one of the most sought-after resources in the business world: highly qualified network managers.

Turning Buyers into Supply Chain Managers

Nicole Gaiziunas

DEVELOPMENTIN SUPPLY CHAIN MANAGEMENT

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Worldwide benchmarking competition: Nestlé, Siemens, Swisscom and Boehringer number among the participants

Teaching, learning, education and training: Successful models for training programmes, for the deployment of consultants and the foundation of business universities

Nicole Gaiziunas Development in Supply Chain ManagementTurning buyers into Supply Chain Managers

Hardback, approx. 220 pagesSize: 17.0 ! 24.0 cm49.90 ! (D) ISBN: 978-3-86880-026-5New title: September 2009 Product group: 1784

Vom Einkäufer zum Supply-Chain-Manager

Nicole Gaiziunas

QUALIFIZIERUNGIM SUPPLY-CHAIN-MANAGEMENT

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DAS SYNCHRONE PRODUKTIONSSYSTEM

Hitoshi Takeda

Just-in-Time für das ganze Unternehmen

Hitoshi Takeda The Synchronous Production SystemJust-in-Time for the whole company

6th, updated editionHardback, approx. 276 pagesSize: 18.4 ! 26.0 cm119.90 ! (D) ISBN: 978-3-86880-020-3

Already available Product group: 1784

Unbelievably logical: The Synchronous Production System takes the principles of the Toyota Production System and shows how they can be applied in medium-sized businesses. Takeda demonstrates why short throughput times, low stocks and low capital lockup are so important. In just 10 steps, he shows companies how they can react more quickly and effectively on the markets, allowing them to charge higher prices for improved service.

Executives in industry, plant managers, production managers, quality managersTARGET GROUP

More than 7,000 copies sold to date! Well-known and established author,

consultant and speaker (www.takedasps.de)U S P

Levelling out and smoothing production Reducing batch sizes and synchronising

production and customer demand Standardising work processes and

boosting customer satisfaction

From the ‚Grand Seigneur‘ of

Hitoshi Takeda LCIA – Low Cost Intelligent AutomationCompetitive production through simple automation

Hardback, 200 pages Format: 18.4 ! 26.0 cm129.90 ! (D) ISBN 978-3-636-03070-2

»I never advise companies whose first reaction in a crisis is to lay off staff.«Hitoshi Takeda, Produktion 40/2008

»If you focus almost exclusively on reducing costs, there is a danger of more and more companies transferring production to low-cost countries. In my opinion, focusing on throughput times is the most important way to ensure that production facilities remain in the high-wage countries.« Hitoshi Takeda, Produktion 26/2002

T H E A U T H O R ‘ S C R E E D

The classic work in its 6th edition

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Hitoshi Takeda QiP – Quality in Processes Guide to boosting quality levels in production

Hardback, approx. 224 pages Size: 18.4 ! 26.0 cm119.90 ! (D) ISBN: 978-3-86880-023-4


Top quality in production processes

The bestseller from Japan! QiP – Quality in Processes is a decisive factor for the competitiveness of every company and is a benchmark for the entire production department. In his new masterpiece, Hitoshi Takeda explains why there is a need to change management structures, train staff and optimise production processes. This hands-on guide is complemented by an intelligent response system in the event of quality problems and an assessment sheet which executives from industry can use to pinpoint the potential for improvement in the quality of processes within their companies.

TARGET GROUPExecutives in industry, plant managers, production managers, quality managers

New top title by production guru Hitoshi Takeda

The perfect companion to the classic work The Synchronous Production System

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QiP QUALITÄT IM PROZESS

Hitoshi Takeda

Leitfaden zur Qualitätssteigerung in der Produktion

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Cut quality costs with QiP Remove quality obstacles Developing QiP potential and

training staff to think QiP

the Toyota Production System

Hitoshi Takeda studied engineering in Tokyo and worked in the automobile industry for almost twenty years, focusing on production control systems and process rationalisation. In 1990, he founded SPS Management Consultants. His focus is on the development of intelligent automation systems.

Hitoshi Takeda The System of Mixed Production The personal order principle for customer-oriented production

Hardback, 336 pages Format: 18.4 ! 26.0 cm119.90 ! (D) ISBN: 978-3-636-03117-4

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Wilfried Kipp-Weike

DIE 150 BESTENCHECKLISTENZUR BESCHAFFUNG

Disposition und Lagerwirtschaft

Märkte und Lieferanten

Rechtsgrundlagen und Einkaufscontrolling

MIT

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Wilfried Kipp-Weike The 150 Best Checklists for Procurement– Material planning and warehousing– Markets and suppliers– Legal basics and controlling


New edition: November 2009 Product group: 1784

More value creation through perfect organsiation of your purchasing processes: With this book, Wilfried Kipp-Weike has put together an ingenious toolbox which points the way towards the perfect solutions for all the challenges of purchasing and also offers practical support. Turn your purchasing department into the ideal interface between internal business processes and external supply markets. Double-pack: This book with its 150 powertools for buyers and procurement managers is the ideal companion to the Manual of Procurement.

Note: New format! Fits easily into any bookstore shelve!

All checklists on CD-ROM. Easy to fill in and print out.

Buyers, specialist personnel, material managers, controllersTARGET GROUPU S P

Effective purchasing can make all the difference …Professional know-how for buyers – in a double pack

Positioning within the company People, products, markets, suppliers

and processes Terms of payment and delivery and

the constituent parts of a contract

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Wilfried Kipp-Weike Manual of ProcurementFrom sourcing strategy to materials management and controlling

Hardback, approx. 340 pagesSize: 17.0 ! 24.0 cm79.90 ! (D) ISBN: 978-3-86880-011-1

New edition: November 2009 Product group: 1784

Wilfried Kipp-Weike

HANDBUCHBESCHAFFUNGVon der Sourcing-Strategie über die Materialwirtschaft bis zum Einkaufscontrolling

Buying is much more than simply keeping the costs low: Buyers are an invaluable component in the value creation chain of a company. In this book, procurement expert Wilfried Kipp-Weike presents practical tools for all areas of negotiation right through to material group management, controlling and quality assurance. State-of-the-art and complementary procurement know-how : The Manual of Procurement is the ideal guide for every buyer, while The 150 Best Checklists for Procurement provide a practical toolbox for everyday business life.

U S P The perfect package: the manual and the book

of checklists complement each other perfectly Extensive service section: purchasing associations and

other professional associations, websites, glossary

TARGET GROUPBuyers, specialists, materials managers, controllers

… and creates added valueThe compact guide to procurement

Purchasing organisation and professional qualification From negotiations with small partners to arranging

wordwide co-operations More transparency and security with purchasing

controlling

Wilfried Kipp-Weike has worked as an independent business consultant, author and trainer since 2001. He advises mainly medium-sized enterprises and coaches buyers and controllers. After training as a bookseller, he went on to study business management and was head of purchasing, materials management and controlling with a company in the construction industry. W

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Kevin RobertsThe Lovemarks Effect

79.90 ! (D)ISBN: 978-3-636-03125-9

All you need is love: Kevin Roberts tells the many- faceted story of the love between a brand and its customers.

Erich JoachimsthalerInnovation in Marketing

39.90 " (D)ISBN: 978-3-636-03124-2

1,440 opportunities for pro-fitable growth; from hidden customer wishes to systema-tic product innovation.The American Marketing Association‘s »Book of the Year«

Christian Belz et al.Top Performance in Key Account Management

49.90 " (D)ISBN: 978-3-636-03116-7

Strategic relationship management: authors from the renowned St. Gallen School of Business show how you can win the loyalty of your key customers.

Erich Joachimsthaler

MARKETING AUF INNOVATIONSKURSMit der DIG-Methode auf der Spur des Kunden

Hasso Plattner | Christoph Meinel | Ulrich WeinbergDesign Thinking

49.90 ! (D)ISBN: 978-3-86880-013-5

Open up whole new worlds of ideas with Design Thinking. This revolutionary method combines the arts of engi-neering and creative thin-king. Learn a user-oriented approach to create innovative products.

Jonas RidderstråleMark WilcoxChange Management!

39.90 " (D)ISBN: 978-3-86880-014-2

Turning the management world upside down. Answers to the questions of how and why in management in this cleverly designed reversible book.

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Uwe MunzingerKarl Georg Musiol Brand Communication

49.90 ! (D)ISBN: 978-3-636-03136-5

Signal-oriented brand communication: tread new ground on the way to effec-tive brand communication.

Michael Birkenbihl Train the Trainer

49.90 ! (D)ISBN: 978-3-636-03161-7

The classic trainer‘s guide. Contains hundreds of invalu-able tips that even the most experienced seminar leaders can benefit from.

Hasso Plattner | Christoph Meinel | Ulrich Weinberg

DESIGN-THINKING

Innovation lernen – Ideenwelten öffnen

designTHiNK NG

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Mark Wilcox | Jonas Ridderstråle

Die Toolbox: Wie Unternehmen sich ändern können

CHANGEMANAGEMENT!

Stellt ihr Businessauf den Kopf!Jonas Ridderstråle | Mark Wilcox

CHANGEMANAGEMENT!Die Ideenbox: Warum Unternehmen sich ändern müssen

Macht IhrBusiness funky!

Kevin Roberts | Saatchi & Saatchi

LOVEMARKS EFFEKTMarkenloyalität jenseits der Vernunft

DER -

SPITZENLEISTUNGEN IM KEY-ACCOUNT-MANAGEMENT

Christian Belz | Markus Müllner | Dirk Zupancic

Das St. Galler KAM-Konzept

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Gabriele Baron

PRAXISBUCHMAILINGSPrint- und Online-Mailings planen, texten und gestalten

Gabriele BaronThe Practical Guide to Mailings

49.90 " (D)ISBN: 978-3-86880-003-6

The practical guide to pro-fessional mailings – by post and e-mail. Effective direct advertising through skilful use of design media.

Claudius A. SchmitzCharismating – Buying as an Experience

39.90 ! (D)ISBN: 978-3-86880-005-0

Delight your customers! This book shows you how to be successful despite discount wars, special offers and the cheap-is-cool campaigns.

Paul A. Samuelson William D. NordhausEconomics

39.90 ! (D)ISBN: 978-3-636-03112-9

The classic guide to econo-mics: this updated edition is a comprehensive and easy-to-follow reference guide for all questions on economics.

Philip WölkiGood Briefing – Good Advertising

49.90 ! (D)ISBN: 978-3-636-03102-0

Be creative ... and successful! How to plan the perfect briefing in just 20 easy steps.

Harald SeegerThe Practical Guide to Packaging

49.90 ! (D)ISBN: 978-3-86880-010-4

Attractive packaging encou-rages people to buy: Delight your customers with the perfect packaging. Make your products one-of-a-kind eyecatchers!

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23Brand Communication 22

Change Management! 22Chaotics 5Charismating – Buying as an Experience 22Communication (with) Values 16

Design Thinking 22Development in Supply Chain Management 17Differentiation in Hypercompetition 15

Economics 22

Good Briefing – Good Advertising 22

Holding Your Own in Price Negotiations 11

Innovation in Marketing 22Innovation Management 7

LCIA – Low Cost Intelligent Automation 18

Manual of Procurement 21

Practical Guide to Marketing for Consultants 10

QiP – Quality in Processes 19

Strong Brand! 13Successful Corporate Succession in trade, commerce and production 9

The 150 Best Checklists for Procurement 20The 200 Best Checklists for Consultants, Trainers and Coaches 10The 250 Best Checklists for Corporate Growth 8The Lovemarks Effect 22The Magic of Innovation 7The Manual of Print Advertising 13 The Practical Guide to Mailings 22The Practical Guide to Packaging 22The Synchronous Production System 18The System of Mixed Production 19Top Performance in Key Account Management 22Trade Marketing 14Train the Trainer 22

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Anda, Bela 16

Baron, Gabriele 22Belz, Christian 22Birkenbihl, Michael 22Braun, Jürgen 8Braun, Tatjana 8

Caslione, John A. 4

Detroy, Erich-Norbert 11

Endrös, Stephan 16

Gaiziunas, Nicole 17Gerber, Roland 12

Joachimsthaler, Erich 22

Kalka, Jochen 13, 16Kipp-Weike, Wilfried 20 f.Kotler, Philip 4

Lefarth, Matthias 9

Meinel, Christoph 22Munzinger, Uwe 22Musiol, Karl Georg 22

Nordhaus, William D. 22

Plattner, Hasso 22

Ridderstråle, Jonas 22Rivkin, Steve 15Roberts, Kevin 22

Samuelson, Paul A. 22Schmitz, Claudius A. 22Scholtissek, Stephan 7Schröder, Hendrik 14Seeger, Harald 22

Takeda, Hitoshi 18 f.Trout, Jack 15

van Aerssen, Benno 6Vogel, Heinz-Wilhelm 9

Weinberg, Ulrich 22Wied, Lorenz 15Weyand, Giso 10Wilcox, Mark 22Wölki, Philip 22

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Catalogue Management | Human Resources | Controlling | Production | EconomicsSize: 21.0 x 10.5 cmNo.: FI 598

Catalogue Marketing | Sales | Tourism | PR Size: 21.0 x 10.5 cmNo.: FI 597

Reader Best of ChecklistsSize: 14.8 x 21.0 cmNo.: FI 533

Catalogue ProductionSize: 21.0 x 14.8 cm:No.: FI 596

SalesMelanie GunzenhauserPhone: [email protected]

Internet TradingNikolaus KuplentPhone: [email protected]

Book Trade and AdvertisingMatthias ErnstPhone: [email protected]

PressMatthias SetzlerPhone: [email protected]

Rights Director | International AffairsMaria Pinto-PeuckmannPhone: [email protected]

Niedersachsen | Schleswig-Holstein Hamburg | BremenBuch Order NordRainer RöllBahrenfelder Kirchenweg 51 aD-22761 HamburgPhone: +49_40_4391508Fax: [email protected]

Nordrhein-WestfalenVerlagsvertretungen Bräunlich & DörflerWeseler Straße 153D-46149 OberhausenPhone: +49_208_641302Fax: [email protected]

Berlin | BrandenburgMecklenburg-VorpommernJessen VerlagsvertretungSieglindestraße 1D-12159 Berlin Phone: +49_30_8515154Fax: [email protected]

Sachsen | Sachsen-Anhalt | ThüringenKlaus-Dieter GuhlAkazienallee 27 aD-14050 Berlin Phone: +49_30_3213062Fax: [email protected]

Hessen | Rheinland-Pfalz | Saarland LuxemburgGerd PetersRodensteiner Weg 8D-64853 OtzbergPhone: +49_6162_915825Fax: [email protected]

Baden-Württemberg Michael HennigGartenstraße 45D-73765 NeuhausenPhone: +49_7158_63612Fax: [email protected]

Bayern Michael Dolles Kühschlagstraße 31 D-93152 NittendorfPhone: +49_9404_954748Fax: [email protected]

Bayern (Allgäu)Elke Hermann Ziegeleiweg 7 D-87448 OberndorfPhone: +49_8379_728628Fax: [email protected]

Austria Roland FürstBertha-von-Suttner-Gasse 13 aA-2700 Wiener NeustadtPhone: +43_2622_69735Fax: [email protected]

SwitzerlandGiovanni Ravasio Klosbachstrasse 33 CH-8032 Zürich Phone: +41_44_2606131Fax: [email protected]

S a l e s Re p r e s e n t a t i v e s

D i s p a t c h e s

GermanyRhenus Medien Logistik GmbH & Co. KGJustus-von-Liebig-Straße 1D-86899 Landsberg am LechPhone: +49_8191_97000_258Fax: +49_8191_97000_198

Customer ServiceKarola KieningPhone: [email protected] Gunhild Bahr Phone: [email protected]

AustriaMohr Morawa Buchvertrieb GmbHSulzengasse 2A-1232 WienPhone: +43_1_680140Fax: [email protected]

SwitzerlandBuch 2000 c/o AVACentralweg 16 CH-8910 Affoltern a. A. Phone: +41_44_76242_00Fax: [email protected]

FinanzBuch Verlag GmbHNymphenburger Straße 86D-80636 MünchenPhone: +49_89_651285_0Fax: [email protected]

PublisherChristian Jund [email protected]

Editor-in-ChiefMichael SchickerlingPhone: [email protected]

Sales and Marketing DirectorSigrid KlemtPhone: [email protected]

mi-WirtschaftsbuchFinanzBuch Verlag GmbHNymphenburger Straße 86D-80636 Münchenwww.mi-wirtschaftsbuch.de

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