Prestige Portraits - Lifetouch: Causal Marketing Proposal
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Transcript of Prestige Portraits - Lifetouch: Causal Marketing Proposal
AGENDA
CAUSE MARKETING
GRAD NATION MILLENNIALS
WHAT IS CAUSE MARKETING?
• Type of marketing effort for social and other charitable causes
• Cooperative effort of for-profit and non-profit
• Increases awareness and participation
CM
Cause Marketing
Strategic Partnership
Social Agenda
Engage Customer
Raise Funds
Drive Sales
Give Back
MILLENNIALS: SOCIAL ACTION
Micro-Share Technology
Peer-Influence
Impact
Inspiration
Transparency
Interested in participating 72%
Volunteered for a cause 46%
Have given a financial gift 86%
MILLENNIALS: SOCIAL CONCERNS
52%
42% 41% 42%
33% 36%
0%
10%
20%
30%
40%
50%
60%
Male (age 16-18) Female (age 16-18)
Unemployment Education Health Care
1 student drops out of high school
every 26 seconds . . .
3,323 every day 99,690 every month
1,212,895 every year
GRAD NATION PARTNERS
THE FIVE PROMISES
Caring Adults
Safe Places
A Healthy Start
Effective Education
Opportunities to Help Others
Saint Paul, MN
Cleveland, OH
Duluth, MN
St. Petersburg, FL
STRENGTHS
• Brand engagement • Social partnerships • Account retention
OPPORTUNITIES
• Positive public relations • Brand affinity • New account growth • Drive sales
WEAKNESSES
• Strict budgeting • Supportive online platforms • Limited resources
THREATS
• Economic health • Competitive campaigns • Proliferation of cause
marketing
• Junior Class Presentations
• Promotions on sit sessions
• Social media campaigns
• Round the dollar fundraising
MOVING FORWARD
