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Club Campari

Press Kit Index

1. Press Release - Jessica Alba, The Face of the New Campari

Worldwide Multimedia Campaign

2. Campari Calendar 2009: Please Open that Door

3. Behind the Scenes with the Campari Bottle, Co-protagonist of Club

Campari

4. Campari Calendar Celebrates 10 Years Of Red Passion

5. Campari’s History of Communication Almost 150 Years of

Surprises: From the Soft Donne by Dudovich to Red Passion

6. The Exclusive Club Campari Cocktail

7. Biographies:

Jessica Alba

Mario Testino

Jean Paul Goude

Campari Calendar 2009 images, behind the scenes pictures and videos

are also available on:

ftp.mycampari.com Username 2008Calendar Password JessicaMario WWW.IMAGE.NET , FREE REGISTRATION REQUIRED

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Jessica Alba, the Face of the new Campari

Worldwide Multimedia Campaign

Campari celebrates the 10th Anniversary of its prestigious Calendar

Photographer, Mario Testino

Director, Jean Paul Goude

Milan, December 2, 2008 – Campari creates a stylish and hedonistic location

for its 2009 communication. Bursting with passion and seduction, “Club

Campari” is an exciting destination, where magic and temptation prevail in a

sophisticated, but playful atmosphere. It is a place of pure enjoyment, brought

to life by Jessica Alba’s interpretation of Red Passion.

Club Campari is a worldwide multimedia campaign starring the stunning

actress Jessica Alba, captured by celebrated photographer Mario Testino and

legendary director Jean Paul Goude. The outcome: a memorable TV

commercial, a magical online experience and 13 snapshots by Mario Testino that

will appear in Campari’s limited edition Calendar of which only 9,999

copies are printed.

Jessica Alba stated, “Mario’s and Jean-Paul Goude’s visions made it very easy

to embody the Club Campari femme fatale. It was the first time I have ever

worked with Campari, Mario and Jean Paul: they make you look like you can only

imagine in your wildest dreams, I am a huge fan of their work and… I look

forward to working with them again”

In this exciting and alluring atmosphere, Jessica Alba, as the centrepiece of the campaign, provides a provocative look into a world of sophisticated beauty. Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of Hotel Campari, starring Salma Hayek. Testino masterfully found a new way to evoke Red Passion through Jessica Alba’s explosive mix of beauty, sophistication and joie de vivre.

Club Campari is also interpreted through Jean Paul Goude’s dramatic creativity

and imagination, which are now engraved in the campaign: “I like to suggest

desire and it is essential to me that actors perform naturally, like in real life.

Spontaneity is everything. The spontaneity of a speech, the right gesture, the

right glance, the right movement, all add depth to the story to be told”, he

affirms.

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The Club Campari concept draws its inspiration from the most exclusive clubs

on the planet: fun, cosmopolitan and social.

Bob Kunze-Concewitz, CEO of Gruppo Campari stated that, “The style,

elegance and class which differentiate Campari’s communication, focus on three

fundamental themes, which are also brought to life in Club Campari: passion,

sophistication and cosmopolitanism.” Red Passion is the fil rouge; the shared attribute linking each different edition of the Campari Calendar, which celebrates its 10th anniversary this year. Since the first Calendar came out in 2000, Campari has collaborated with internationally renowned photographers. Through their creative art, they have rendered the brand’s innate sensuality and passion, unique and palpable. Each Calendar star has succeeded in capturing Campari’s characteristics distinctively through her fascinating allure and beauty.

www.campari.com

Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a

leading position in the Italian and Brazilian markets and a strong presence in the US, Germany and Switzerland. The

Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits

segment stand out internationally renowned brands, such as Campari, SKYY Vodka and Cynar together with leading

local brands, such as Aperol, Cabo Wabo, CampariSoda, Glen Grant, Ouzo 12, Zedda Piras, X-Rated and the Brazilian

brands Dreher, Old Eight, Drury’s. In the wine segment together with Cinzano, known world-wide, are Liebfraumilch,

Mondoro, Riccadonna, Sella & Mosca and Teruzzi & Puthod all respected wines in their category. In the soft drinks

segment are Crodino, Lemonsoda and its respective line extension dominating the Italian market. The Group has over

1,500 employees. The shares of the parent company, Davide Campari-Milano, are listed on the Italian Stock Exchange.

FOR HIGH-DEFINITION IMAGES AND VIDEOS PLEASE GO TO:

• ftp.mycampari.com Username 2008Calendar Password JessicaMario

• DOWNLOAD AT: WWW.IMAGE.NET , FREE REGISTRATION REQUIRED

FOR FURTHER INFORMATION:

Gruppo Campari Cohn & Wolfe

Chiara Bressani – Corporate Communications Manager

Tel. +39 02 6225206 chiara.bressani@campari.com

www.camparigroup.com

Alessandra Ciuccarelli alessandra.ciuccarelli@cohnwolfe.com

Silvia Minoggio

silvia.minoggio@cohnwolfe.com

Tel.: +39 02 20239.1

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Campari Calendar 2009

Please Open that Door

Getting invited to an exclusive club is a dream for many people. The magic doors of this

unique place periodically open allowing one to peer in; though they are often closed, at

times they do remain ajar giving onlookers a chance to catch a glimpse. To enter this

world, the doors must simply be pushed open. A special environment welcomes you,

along with a sensational homeowner, the beautiful Jessica Alba. In the 2009 Campari

Calendar you will discover fun, heat and passion. Month after month and door after door

the rooms of Club Campari are opened. You will remain fascinated. You will no longer

want to leave.

Cover

Two red shutters open. The aperture reveals a thin blue line, a promise of sea and sky.

What other surprises can be expected? What kind of world lies behind such a warm and

mischievous-looking door? Go on, open it and walk in. Club Campari awaits.

January

Jessica elegantly and mysteriously welcomes you, in her

provoking black bustier. Her look is shadowed by a large hat. The

glass of Campari on the rocks within her hands leans against her

neck; a playful gesture makes guests feel special. What a

beautiful surprise and a great way to kick-off the new year.

February

The shutter is opened. Jessica’s mysterious look serves as an

invitation to join the party. The club is overflowing with beautiful

people, vivaciousness and fun. Jessica selects a white dress, with a

criss-cross back which beautifully emphasizes her cinnamon-

coloured skin and her crimson lips, which are just as fire-y red as

her look. He follows her, using the excuse of a cocktail to capture

her attention.

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March

An embrace, a hello, a Campari. A light gust of wind, moves her

hair in a wave-like manner. Her white dress makes her seem like

the queen of the club, like a mermaid enveloped in light. The

rooms are filled with people, but she only has eyes for him. In

their own intimate corner by the door they remain secluded from

the others.

April

The club is perfect to savour every flavour of the day. It’s hot, sunny

and the blue hues of the sea and sky appear to merge. Why don’t

we join in and lay by the pool? Jessica Alba is transformed into the

Venus of the club, in her exquisite black micro-outfit with its

shimmery rhinestone straps.

May

After a swim and a long day of soaking up the sun, Jessica is

draped in a red chiffon dress, and ready for an aperitif by the

pool. Her seductiveness acts as a magnet, pulling everyone to

surround her. It’s difficult to resist the fascination she radiates.

It’s impossible to keep from looking at her and admiring her, as

they become entangled in a thin web of jealously.

June

The long evenings identify the Summer season. The dancing

commences. The bongo drums resonate with a savage rhythm,

followed by a mambo and a cha cha. She plays the role of a

somewhat dark lady, in her jet-black dress with a slit that runs up

the leg. She dances by herself on the diving board, with festive

splashes of water surrounding her.

July

A pause, a breath and a moment of relaxation while the wind

blows through her hair. A moment where desire becomes evident.

Elegant and sophisticated, in a black push-up sheath dress, she

continues the seduction game with an intriguing look. She doesn’t

need any jewels to make her shine; she already glistens as a

result of her golden skin, her fire-y red lips and her deep

sparkling eyes. The backdrop of the ocean’s waves, evoke

expectations and feelings of desire.

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August

Summer vacation brings feelings of longing, to enjoy being in

company and to celebrate while sipping a fresh cocktail. There’s a

party at Club Campari; laughter, chatters and jokes resonate. No

one can resist the club’s fascinating protagonist, dressed in a curve-

hugging white outfit. She cunningly masks her gaze behind a pair of

large sunglasses.

September

Black shorts and a semi-transparent long-sleeved T-shirt are

perfect for an early morning aperitif. In the game of “now you

see me, now you don’t” and “hide and go seek”, the dance of

seduction continues, expressing a feline and subtle

characteristic even her most simple movements, like raising

her arms to tie her hair.

October

Which is the most beautiful panorama? The one with the ocean in

the background and Jessica in the spotlight, her curvy body

emphasized by a black, skin-like outfit? Who can resist this smiling,

sensual beauty that makes one imagine unforgettable journeys?

November

Even if you want to enjoy a quiet moment, the club remains an

ideal location. A glass of Campari, a nice chat and a gaze into a

pair of eyes that are highlighted by the fact that her hair is

pulled back. The eye-catching slave bracelet speaks out

saying: “you’re mine” or maybe “I’m yours”.

December

It’s been a wonderful year for the club. Will you return? Who could

decline such an invitation? Certainly not he who last sees her

wearing those little white shorts and bustier, highlighted by a waist-

defining black belt with its silver buckle. She says goodbye from

within the closing shutters, the same ones she had opened to reveal

her world at the beginning.

Final

The club rests, awaiting tomorrow and the next adventure that Red Passion will bring.

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Behind the Scenes with the Campari Bottle

Co-Protagonist of Club Campari

First day on the set: it’s dawn. It’s a perfect day and there’s not a cloud in the sky. Here

we are, ready to hang out on the set of the Campari photo shoot for the 10th time.

Day 1: Like usual, Malibu is faithful: you come here to get sunlight

and sure enough it’s waiting for you. From my perspective at the

island bar in the middle of the pool the panorama is not bad at all!

The crew unloads and assembles the set.

They will have to prepare the bongo drums,

select the spaces for each scene, set up the

backstage area, behind the red shutters and transform three

bedrooms into dressing rooms. A make-up room with three stations

will be used along with a wardrobe where in over one hundred red,

black and white outfits will be lined up, to be matched with dozens of

pairs of shoes and sandals- all with stiletto heels.

Assistants arrange mountains of belts,

hats, sunglasses and jewellery on one

table; a wardrobe that can debatably

compete with any Hollywood star. We are

here on location, just a stone’s throw away

from the film capital of the world. In a

white two-storey villa, with a clean, linear

architecture, arches that seem quasi-

theatrical and an oceanfront lawn and pool:

a dream. Lucky for us, the owner, a major music producer, is a

generous individual in letting us use it for the shoot!

Ben is responsible for the beverages. He is in charge of ensuring the

preparation of dozens of them for the Calendar shoot and for that of the commercial. Ben

also keeps the ice stock in check, in this ultra-hot atmosphere. The three refrigerators,

which have been rented for the occasion, must continuously be stocked with ice, to be

used to fill buckets and glasses.

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Day 2: Today the sky is grey; dark clouds cover the sun. There is a sentiment of

preoccupation in the air. With the arrival of our photographer Mario, however, the clouds

magically part.

The actors and models arrive and are immediately ushered into the dressing rooms for a

long makeup sitting. As soon as they are ready, a few

photos are taken to check the light. The costumes and

hairstyles for the day’s scenes are selected. There are

five of them on the program. This may seem like a

small number of scenes to be executed in eight hours

of pure sunlight; however, there are so

many particulars in each scene which

must be attended to. Perfect organization is required

in order to remain within the

established time frame: two hours for

each snap-shot.

There’s always either a kink in an outfit to be ironed out, a

gust of wind that ruins a perfect hair-do or a hem that needs

to be sewn to perfection. Additionally, for each interruption,

the actors must be covered with umbrellas so as to ensure

that their makeup job is not affected. Touch-ups are of course

necessary for scenes that involve water splashing.

Jessica is serious and professional on the set and a

tender, loving mother offset. She does not skip an

occasion to slip on her flip flops and sneak-off to hold her

three-month-old daughter, who waits in her nanny’s

arms in a shaded corner of the villa garden.

Day 3: the twelve scenes of the calendar are complete. It has been great. One cocktail

too many has brought about child’s play amongst people on the set: an unexpected

Negroni shampoo, countered by a push into the pool.

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We begin shooting the commercial for another two days. The crew changes, but the set

remains the same. This time the captivating Charles Schumann, celebrated

German bartender and a noteworthy individual in the world of fashion, gave

me a close-up. The stylists love him, as a bartender and a model, and I can

certainly concur that he makes fantastic cocktails.

The artistic director, Jean Paul, keeps us

waiting. Ah, here he is; it’s too bad he

did not bring along his muse, Grace! A

fascinating man, who is never seen

without his black beret; he imposes an

omnipresence in every situation, imparting orders all over the set,

and role-playing the parts of models and

the protagonist to demonstrate what he

would like them to evoke. Never-tiring,

his expert eye and sought-out taste, select a long, black,

seductive dress for our protagonist to wear for the shooting.

Days are hectic and filled with uninterrupted activity until the

work is complete.

As of tomorrow, I must return to my display location, on the shelf tops, behind talented

bartenders; to bring a special richness to cocktails and render them even more delicious.

But, even a bottle of Campari has the right to some time off, so I allow myself to enjoy

these last few moments of intrigue and satiate my curiosity.

I watch as the much-satisfied crew finally takes a break.

Everyone is now wearing bermuda shorts and flip-flops and

sitting on the villa terrace starring out at the ocean. They

can finally enjoy a little relaxation in this beautiful setting,

which somewhat resembles a Club Campari.

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Campari Calendar Celebrates 10 Years of Red Passion

The journey began in the year 2000. The start of the new Millennium is marked with the

birth of the Campari Calendar: what would become an illustrious piece of communication

for the brand. Red Passion is the fil rouge; the shared attribute linking each different

edition of the Campari Calendar. The way in which this passion is evoked has evolved

through the years, uniquely captured by each internationally renowned photographer

that has collaborated with Campari. Each Calendar star has also succeeded in depicting

Campari’s characteristics distinctively through her fascinating allure and beauty.

The images in the first years of the Campari Calendar build a fictitious, surreal and

imaginary world, enveloped in sensuality and passion. In the later years, the calendar’s

images evolve to portray aspects which are more concrete and tangible, without losing

their element of fantasy and originality. Campari Calendar images progressed to

increasingly project the passionate intensity which characterizes the present-day world of

Campari.

In the first edition of the Calendar, each shot of the star depicts a part of her body

wearing a dazzling red accessory or clothing item. The following editions are typified by a

similar fantasy-inspired transgression, uniquely represented each year, with the common

elements of the Campari bottle and a beautiful woman. The 2006 calendar represents a

shift in the Campari world which has appeared imaginary up until this point. Italian diva,

Martina Colombari (captured by photographer Giovanni Gastel) brings Campari to life

through a series of ironic and lively shots which feature both her and the Campari bottle

dressed in various outfits designed by Moschino. Meanwhile, 2007 welcomes us to Hotel

Campari, a mysterious location, wherein the gorgeous Salma Hayek sleekly portrays the

epitome of passion, photographed by Mario Testino. The following year, Campari is

enchanted by the dazzling Eva Mendes who charismatically chronicles the Campari

Tales: 12 classic fairytales, reinterpreted through the lenses of Marino Parisotto.

The Campari Calendar has become a contemporary creative expression, which

simultaneously maintains Campari’s communication tradition, drawing on the boldness

and expressivity for which Campari is renowned as well as the artistic appeal that has

been present throughout its rich history of communication.

Celebrating the 2009 Calendar

Campari will celebrate 2009 with the beautiful images of the Club Campari Calendar,

captured through the celebrated lenses of Mario Testino. The sensational Jessica Alba

poses as this year’s star.

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CAMPARI CALENDAR TIMELINE

2009 - 2000

2009

Photographer, Mario Testino Star, Jessica Alba

2008 Photographer, Marino Parisotto

Star, Eva Mendes

2007 Photographer, Mario Testino

Star, Salma Hayek

2006

Photographer, Giovanni Gastel Star, Martina Colombari

2005

Photographer, Giovanni Gastel Star, Elena Rosenkova

2004

Photographer, Pierpaolo Ferrari

Star, Carolina Bittencourt

2003 Photographer, Stefano Gilera

Star, Magda Gomes

2002 Photographer, Adrian Hamilton

Stars: Magda Gomes, May - July – August - September - November - December Marika Svensson, January - February - March – April - June – October

2001

Photographer, Andrea Varani

Star, Ralitza Baleva

2000 Photographer, Adrian Hamilton

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Campari’s History of Communication

Almost 150 Years of Surprises

From the Soft Donne by Dudovich to Red Passion

Campari is a company that has always had strong ties to advertising and

communication with a particular emphasis on the development of its

relationship with the arts and photography. Born in 1860, the company

inserted its first “ad”, which simply consisted of a concise price list,

amongst other advertisements in the primary Italian newspaper, Corriere

della Sera. Davide Campari’s first intuitions identified the strategic role of

advertising in rendering a brand unforgettable. He thus commissioned various

artists to produce posters featuring clear and visible Campari lettering. So were

born the artistic expressions of Leonetto Cappiello with his “Doppio Pierrot” and

his “Spiritello” which emerges from an orange peel.

Then there were the perturbing works of Marcello Dudovich

and the cubist-style bottles by Nizzoli. Three landmarks of

Campari communication are proposed: a winning logo, a

captivating colour and a quality product.

An event that signalled a touchstone in the history of

Italian advertising was futuristic artist Fortunato Depero’s

1926 creation of a sketch to be placed above bar counters,

the “Squisito al Selz”, followed by the famous “Numero

Unico Futurista Campari 1931” a theoretical and critical

examination of advertising.

The post-war years brought surrealism in the form of enormous bottles

and glasses which came out in 1948. With the advent of television and

the Italian “Carosello”, advertising becomes a show and Campari goes

on air with commercials that will forever remain etched in our memories

for their creativity and enthusiasm, tagged with slogans like “Campari.

Questo è l’aperitivo” (transl. “Campari. This is the Aperitif”).

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In 1964 Bruno Munari designed a manifesto, which was intended to be graphic

declination. The Campari name appears repeatedly, in different colours, fonts and sizes,

and in a random order, on a red background.

Commercials with waiters dressed in white jackets, symbols of

prestige and quality follow along with initial collaborations with

the world of sport. The 1960 Olympics held in Rome, along with

golf, horseback riding and tennis were sprinkled with Red

Passion. Then, in 1990

Campari commissioned Pop

Artist, Ugo Nespolo, to create

a colourful and surrealistic

poster, wherein several little bottles can be seen

playing soccer.

In the 1980s Campari begins collaborating with famous directors. 1984 marks the year

when Fellini directed his first short film commercial, wherein Campari goes on a dream-

like train excursion. Meanwhile in 1986 Franco Scepi won the Tipps Ice award: an

equivalent to an Oscar in the world of American advertising, as a result of the spectacular

cheerfulness apparent in the commercial he shot for Campari Soda.

The choice to film sharp, strong, attractive and singular commercials is resumed in the

1990s with the inception of the Red Passion Campaign, characterized by passion,

intrigue, internationalism, uniqueness and prestige. The mini-stories filmed by Tarsem

are small jewels enveloped in sensuality and sophistication. “The Scratch” (1998) unveils

a love triangle; “The Duel” 2000, plays with jealousy; while in “The Secret” (2005), after

several seductive glances are exchanged between protagonists, it is discovered that he is

a she and she is a he.

Campari communication progressively features

celebrity protagonists such as Kelly Le Brock and Eva

Herzigova. The settings and ambiences are luxurious,

enigmatic and opulent, like the mysterious hotel

wherein the sultry Salma Hayek epitomizes passion in

the 2006 campaign. From this point forward, Campari

Communication possesses an increasingly international

connotation. There is a fantastic spirit in the air in the

2008 Campari Tales Calendar, a reinterpretation of

Classic Fairytales, starring Eva Mendes. First she

interprets the Little Match Girl beautifully and

aggressively; this is followed by a Little Red Riding Hood who is able to take on a pack of

wolves; then a re-make of Pinocchio; finally, a Cinderella who at midnight, shares a toast

with her prince rather than disappearing. In 2009 the adventure continues as the red

shutters to Club Campari open, revealing a world of extravagance, sensuality and Red

Passion, where guests are welcomed by the sensational Jessica Alba. This exclusive

beachfront club is overflowing with luxury, sophistication and magic; a place where

anything can happen. Campari advertising and communication never ceases to amaze,

leaving onlookers wondering what it will come up with next.

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The Exclusive Club Campari Cocktail

Picture this: you are draped in a lounge chair by the pool, soaking up the hot sun.

Splendour surrounds you, providing an all-encompassing sensory experience. The

scenery is breathtaking: the crystal clear blue sky and pristine ocean water seem to meet

at the horizon. The wind blows through your hair. You look around; enjoyment is in the

air and luxury envelops the entire setting. The background music, accompanied by the

beat of a bongo drum relaxes you. Beautiful people smile as they sip a red liquid from a

cocktail glass. After a day of poolside leisure, the club is coming to life. You get the urge

to join in the fun and indulge in this ruby-red elixir, kissed with lime and plantation sugar

for the special occasion. You signal to the bar tender, who immediately understands your

wish. He brings over a Club Campari Cocktail. You smile and raise your glass to toast

with your fellow guests. You take a sip of the liquid; the tantalizing red bitter is

contrasted by the sweetness of the sugar and the subtle lime flavour- absolutely

refreshing. The dose of Red Passion is savoured as you watch the sun begin to set. The

exclusive beverage of Club Campari, will serve as an escort in your journey through this

fabulous oasis where anything can happen. The evening will certainly be full of pleasant

surprises.

The Exclusive Club Campari Cocktail 2 oz Campari

½ Lime 2 teaspoons raw

Plantation sugar

In a highball glass, gently muddle lime and raw plantation sugar. Fill glass with

crushed ice and slowly pour in Campari. Stir and enjoy!

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JESSICA ALBA

(BIOGRAPHY)

Jessica Alba fell in love with acting at a very early age, becoming active professionally at

the age of 12. She began studying with acting coaches in Los Angeles and, shortly

thereafter, landed at the Atlantic Theatre Company, where she studied with founders

William H. Macy and David Mamet.

Alba first achieved worldwide recognition as the lead character in James Cameron’s “Dark

Angel,” Mr. Cameron’s first project after the history-making “Titanic” and his first

television venture. In the series, Alba portrayed Max, a genetically-enhanced human

prototype who escapes from her government captors only to live out her life on the run

in the underground of 21st Century Seattle. In the series’ first season, she was nominated

for a Golden Globe and a People’s Choice Award. She was voted the TV Guide Award as

Breakout Star of the Year by readers, and won Favorite TV Actress at the 2001 Teen

Choice Awards. “Dark Angel” has been a success around the world, helping to establish

her as an international star.

Her early feature film credits include 20th Century Fox’s “Never Been Kissed,” starring

and produced by Drew Barrymore, as well as the thriller, “Idle Hands” for Sony Pictures.

She later starred as the title character in Fine Line Features’ romance “The Sleeping

Dictionary,” a period drama which co-starred Brenda Blethyn, Bob Hoskins, Emily

Mortimer, Noah Taylor and Hugh Dancy. Her first starring role in a major studio film was

the 2003 release, “Honey.” The contemporary urban drama from Universal Pictures

grossed over $60-million worldwide.

In 2005, Alba’s film career began to catch fire. She starred opposite Bruce Willis and an

all-star cast in the provocative and critically acclaimed “Sin City,” directed by Robert

Rodriguez and Frank Miller. She next starred as Sue Storm ‘The Invisible Girl’ in Marvel

Comics’ action-franchise blockbuster “Fantastic Four,” which was released by 20th

Century Fox in July 2005 and became a worldwide box-office success, with over $300

million in revenue. Later the same year, she starred in the 2005 underwater action-

adventure, “Into the Blue.”

In 2005, the combined worldwide box office for “Fantastic Four,” “Sin City” and “Into the

Blue” totaled over half a billion dollars. There is talk of a sequel to “Sin City” and the

second installment of the popular comic book adaptation, “Fantastic Four: Rise of the

Silver Surfer,” opened to worldwide success in June 2007.

Alba co-starred in the psychological thriller, “Awake,” with Terrence Howard, Hayden

Christiansen and Lena Olin, and the hit comedy “Good Luck Chuck” opposite Dane Cook.

Alba went on to star in the remake of Hong Kong’s psychological horror hit, “The Eye,”

for Lionsgate Films and Cruise-Wagner Productions and co-starred with Mike Myers and

Justin Timberlake in Paramount Pictures’ summer comedy “The Love Guru.” Next up, she

stars in “An Invisible Sign of My Own,” filming this Fall for release in 2009.

Alba has appeared in a several iconic and lucrative endorsement campaigns including the

famous Got Milk? “milk mustache” campaign and was featured in a star-studded 30th

Anniversary campaign for The Gap, as well as other prestigious campaigns in the U.S.

and internationally. She recently signed a global endorsement contract representing

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Revlon, joining an elite group of beauties representing the brand, including Halle Berry,

Eva Mendes and Sheryl Crow.

She showcased her comedic talents as host of the 2006 MTV Movie Awards and she has

appeared on countless prestigious magazine covers in the United States and throughout

the world.

Although many would describe her as an exotic beauty, Alba was raised in a traditional

American family in California. Her mother’s family has a French-Danish heritage, while

her father is from Mexican-Indian and Spanish lineage.

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MARIO TESTINO

(BIOGRAPHY)

Mario Testino makes anyone he photographs look the best they ever will. That's part of

his magic. The rest is in making the taking of the photo as much fun as possible, using

his trademark Peruvian encouragement.

His style has been described as "luxury realism", but he resists analysing it too much.

When he photographs clothes they look so good they actually sell.

Testino comes from a very 'proper' family in Peru - his sister is a knitwear designer - and

he returns there as often as he's able to, though he's almost permanently mid-air, or

hard at work on a shoot. Mario Testino is also credited with bringing to an end the reign

of the ubermodel. Rather than pay the fees demanded by Linda, Naomi et al, in the early

Nineties Testino championed a new breed of model - including Kate Moss ("my

favourite"), and Stella Tennant.

He has also become a semi-royal photographer, chosen by the Prince of Wales and

Princes William and Harry.

• Mario Testino was born in 1954 in Lima, Peru

• He came to London in 1976, took a flat in an abandoned hospital near Trafalgar

Square, and began selling portfolios (for £25, including hair and make-up), to wannabe

models

• It was 1997 when he photographed the late Diana, Princess of Wales for her famous

Vanity Fair cover

The man who once said it was his "greatest pleasure in life" to make people laugh

published his first book of photography, a raunchy and vibrant collection of images

entitled Any Objections, in 1999. In 2003, he published Portraits to accompany his

exhibition at The National Portrait Gallery. Later, in 2005, his exhibition of Diana photos,

Diana: Princess of Wales, opened at Kensington Palace.

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JEAN PAUL GOUDE

(BIOGRAPHY)

Ever since the poster and advertising assumed a major part in our culture in the

twentieth century, great creative artists have made a huge visual impact on the feeling of

every era that they have filtered and formulated. The most outstanding graphic artists

gave life and expression to their epoch, making an indelible mark on our memories. For

more than thirty years, through drawing, poster design, photography, cinema, video and

event design, Jean-Paul Goude has made an impression, in every sense, on our

imagination.

From the tops of the 60’s to the legendary Esquire magazine of the following decade,

from the New York of Andy Warhol and mixed cultures, to Grace Jones, for whom he was

Pygmalion, from the spectacular Bicentennial Parade in Paris in 1989 to the celebration of

Style Beur (Arab Style), from ads for Kodak and Chanel to working with the latest

supermodels – Goude has triumphantly captured, time after time, the spirit of his age.

What is perhaps less well known is that this “made to order” work is merely the flipside

of Goude’s profoundly individual adventure, a journey (marked in particular by his

celebration of a number of remarkable women) transformed into a sort of personal

mythology.

Life and work for Goude are inextricably linked, and this gives his work a particularly

oblique personal cachet, and lifts it above mere images. Jean-Paul Goude, best known as

the man who “created” Grace Jones, has been one of the greatest contemporary

imaginations and seminal taste makers since the 1970’s. Staging models and working

with basic tools – literally an exacto blade, paste, and paint – and without computers, he

anticipated the current age of Photoshop and made possible a generation of

contemporary artists like David LaChappelle, Philip-Lorca di Corcia and Anthony Goicolea.

Fresh, fantastic, and fabulous, Jean-Paul Goude is a unique artist for both the 20th and

21st centuries. His theatricality and use of scale and color are fuled by his feverish

imagination. Goude’s talent is further distinguished by his appreciation of and love for a

line of beautiful women that has ranged from Toukie Smith, Grace Jones, Farida to his

Korean-American wife Karen (“The Queen of Seoul”). He lives and works in Paris.

SO FAR SO GOUDE

So Far, So Goude represents Goude’s work from the late 1960s up to the present. It is,

in fact, an artist’s autobiography, the life told through the work, since Goude has never

been able or willing to separate his personal growth and personal desires from his art.

Beginning with the strongest influences of his early years, it moves with unusual honesty

and a good deal of humour through his teenage love of dance (his mother was a

Broadway dancer), sport and jazz; his years at art school and his discovery of drawing as

a means of seduction; his time at Esquire; his revolutionary work with Grace Jones for

Jungle Fever; his videos for MTV and for Azzedine Alaïa; his advertising work for Lee

Cooper, Chanel, Cacharel; his involvement with the Bicentennial Parade. Selected and

arranged by Jean-Paul Goude himself, written by Goude and Patrick Mauriès. So Far So

Goude is the definitive book on the work of an extraordinarily innovative, talented and

unorthodox man. With more than 350 illustrations in full color, it will be endlessly

fascinating to all those interested in fashion illustration, photography, and all avenues of

commercial design and advertising.