Campari guidelines

CAMPARI LOGO

GUIDELINES

CAMPARI LOGO GUIDELINES

OLD CAMPARI LOGO

NEW CAMPARI LOGO

BRAND IDENTITY POSITIONWhen using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line

indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Camparilettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.

BRAND IDENTITY COLOURSThe Brand Identity should always be used in the colours as shown below. The colour swatches shown below are specific to the

Campari Brand Identity and should always be referenced when printing.

PANTONE281 C

PANTONEBLACK 6 C

PANTONE872 CV

PANTONEFS-BG 36C

CAMPARI LOGO GUIDELINES - LOGO WITH FRAME

1

REDUCED COLOUR PRINTINGThe Campari Brand Identity should always be used and printed in the full colour specification as discussed previously. However, in certain

circumstances the Campari Brand Identity will only be available to print with a limited use of colour. Without foil gold & black shadow.



PANTONE281 C

PANTONE872 CV


2

C 100

M 72

Y 0

K 32

C 100

M 72

Y 0

K 32

C 0

M 0

Y 0

K 100

C 0

M 35

Y 100

K 25

C 20

M 30

Y 70

K 15

C 20

M 30

Y 70

K 15

BLACK AND WHITE PRINTIn certain instances the Campari Brand Identity will only be available to print in black and white.

The example above shows how this can be achieved.



ONE COLOUR PRINT ON WHITEWhen only one colour is available for print the corporate dark blue colour should be used.In certain applications it may be necessary to use a dusted or foil gold as the single colour.

PANTONE281 C

PANTONEBLACK 6 C

PANTONE872 CV


3

4

5

BACKGROUND COLOURThe Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to

show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, asspecified on the colour swatch page, 'Campari' blue or black. The examples above illustrate

1. How a single colour print should be used on a colour background2. If only a background colour is the available print colour on a white base

Coloured areas represent acceptable background colours, not a logo holding device.



PANTONE281 C

PANTONEBLACK 6 C

PANTONE186 CV

PANTONE872 CV

PANTONEFS-BG 36C


C 100

M 72

Y 0

K 32

C 0

M 0

Y 0

K 100

C 0

M 35

Y 100

K 25

C 20

M 30

Y 70

K 15

C 100

M 72

Y 0

K 32

C 0

M 0

Y 0

K 100

C 0

M 100

Y 81

K 4

C 20

M 30

Y 70

K 15

BRAND IDENTITY POSITIONWhen using the Brand Identity in any application it is important that it stands free from the encroachment of other graphic elements. The line

indicates the minimum tolerance area. The distance between the line and the Brand Identity is determined by the height of the Camparilettering shown as 'x'. This measurement should always be used regardless of the Brand Identity size.



CAMPARI LOGO GUIDELINES - LOGO NO FRAME

PANTONE281 C

PANTONEFS-BG 36C

6

ONE COLOUR PRINTWhen only one colour is available for print the corporate dark blue colour should be used.In certain applications it may be necessary to use a dusted or foil gold as the single colour.



BLACK AND WHITE PRINTIn certain instances the Campari Brand Identity will only be available to print in black and white.

The example above shows how this can be achieved.


PANTONE281 C

PANTONEBLACK 6 C

PANTONE872 CV

7

8

9

C 0

M 35

Y 100

K 25

C 100

M 72

Y 0

K 32

C 100

M 72

Y 0

K 32

C 0

M 0

Y 0

K 100

C 20

M 30

Y 70

K 15

BACKGROUND COLOURThe Brand Identity has been created primarily to appear on a white background, however, in certain circumstances it may be necessary to

show the Brand Identity on a darker coloured background. In this instance the background colour should either be 'Campari' red, asspecified on the colour swatch page, 'Campari' blue or black. The examples above illustrate

1. How a single colour print should be used on a colour background2. If only a background colour is the available print colour on a white base

Coloured areas represent acceptable background colours, not a logo holding device.The represent Campari Logo with other colours or on different background it’s necessary to have the Corporate Marketing authorization.



PANTONE281 C

PANTONEBLACK 6 C

PANTONE186 CV


C 100

M 72

Y 0

K 32

C 0

M 0

Y 0

K 100

C 0

M 100

Y 81

K 4PANTONE

FS-BG 36C

C 0

M 35

Y 100

K 25

Campari guidelines

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