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Secrets Secrets Secrets Secrets of Powerfulof Powerfulof Powerfulof Powerful

Press ReleasesPress ReleasesPress ReleasesPress Releases

Dominating the Internet with Purpose, Passion, and a PlanDominating the Internet with Purpose, Passion, and a PlanDominating the Internet with Purpose, Passion, and a PlanDominating the Internet with Purpose, Passion, and a Plan

by

Lori BallenLori BallenLori BallenLori Ballen

© Copyright 2012 by Lori Ballen. All rights reserved. Published by Lori Ballen LLC, Las Vegas, NV, USA.


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Also by the AuthorAlso by the AuthorAlso by the AuthorAlso by the Author

The Ballen Method: Guide to Success in Business and in Life Dominating the Internet with Purpose, Passion, and a Plan. (e-Book, 2013)

The Ballen Method: Secrets to Success in Business and in Life Dominating the Internet with Purpose, Passion, and a Plan. (e-Book, 2013)

Secrets of Search Engine Optimization Dominating the Internet with Purpose, Passion, and a Plan. (e-Book 2013)

Secrets to a Powerful Blog Dominating the Internet with Purpose, Passion, and a Plan. (e-Book 2013)

Secrets of Powerful Classified Ads Dominating the Internet with Purpose, Passion, and a Plan. (e-Book 2013)

Secrets of Powerful Press Releases Dominating the Internet with Purpose, Passion, and a Plan. (e-Book 2013)

Secrets of Powerful Video Dominating the Internet with Purpose, Passion, and a Plan. (e-Book 2013)

Secrets of Dominating Social Media Dominating the Internet with Purpose, Passion, and a Plan. (e-Book 2013)

Secrets of Great Lead Cultivation Dominating the Internet with Purpose, Passion, and a Plan. (e-Book 2013)


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Introduction

The Ballen Method was not created overnight. While I have always been quite

natural at marketing, the secrets of this Method did not come easily, or without a

struggle. You see, when I hear someone say something out loud, I often think to myself,

“Oh, that would make a great commercial”. Within seconds I know the title, the slogan,

and a jingle, and how to make it. It’s just how my mind works. While this book is not

the place for the entire story of my life, or how these abilities evolved, or how I was

able to eventually apply them to The Ballen Method, I do want you to be aware of your

own intuitive abilities. It is important for you to know that as you move forward and

begin to understand clearly what the Method is and how to apply it to each element we

discuss, that you also become more and more aware of your own abilities to add your

own creativity to what you are about to learn. This will be of great help to you, not just

in your business, but also in life.

For me, The Ballen Method has made it possible to build several incredibly

successful businesses, from catering and entertainment, to a children’s furnishings store,

and now to our real estate business: www.BallenGroupHomes.com

It works – but only if it’s created based on specific guidelines, which in themselves

are part of the “secret” of such success.


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In its most fundamental essence, The Ballen Method is simple. It’s SEO (Search

Engine Optimization) done with Disciplined Consistency. It is identifying a Niche,

Finding your Target Audience, Creating a Message and a Product, and then using

Purpose, Passion and a Plan to dominating the Internet.

This is done through Blogging, Press Releases, Social Media, Classified Ads,

Video and Fresh, relevant web site content that results in dominating the search engines

for desired searched keyword strings.

But The Ballen Method is more than that. It is also knowing who you are as a

brand, so that you can see the “why” behind your own actions – the “why” of why you

do things, not just the bare facts of “what” you do. It’s about making people FEEL

something about you so that they will WANT to do business with you. It’s about

making people think they know you, and want to be a part of your success, your life,

your vision, your passion, and your plan.

All of the lessons in The Ballen Method have value individually. But it is when

they are combined together, and used to drive traffic to a central location, which is your

own web site, when the true “magic” happens. And magical it indeed is, and can be.

But the Ballen Method will only work the way it is intended when YOU complete

each step, and then carry these steps throughout your work. Therefore, before you

proceed through the pages of this book, I first ask you to understand these important

points:


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1.1.1.1. Know your brand.Know your brand.Know your brand.Know your brand.

a. Embed your Flavor – The consumer should FEEL what you are about in

all of your work.

b. Use your slogan and/or tagline everywhere.

c. Use a consistent logo.

2.2.2.2. Always know the audience you are targeting.Always know the audience you are targeting.Always know the audience you are targeting.Always know the audience you are targeting.

a. Choose a Niche

b. Determine your message

c. Build in a Product

3.3.3.3. Tag and Title.Tag and Title.Tag and Title.Tag and Title.

Always include keywords, and be laser targeted in your keywords, tags, and

titles in keeping your niche in mind.


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4.4.4.4. Blast it. Blast it. Blast it. Blast it.

Be original, but get your own original content out to as many channels as

possible: blogs, press release, social media, video, classified ads, emails, drip

campaigns, and more.

Finally, The Ballen Method is all about Time on the Task. It’s about time blocked,

and about disciplined lead generation that never lets up regardless of how great the

success. It’s about being creative, unique, and standing out. It’s about being out there so

much that there is no way the customers can avoid you. It’s about being so “In Your

Face” that unsubscribing is a daily request. The Ballen Method is never about flying

under the radar. It’s about being seen, known, and Felt.

It’s about having PASSION – PURPOSE – and A PLAN.

LearnLearnLearnLearn It, Work It, It, Work It, It, Work It, It, Work It, LiveLiveLiveLive It It It It ---- It Works! It Works! It Works! It Works!

So, now sit back and enjoy the ride. It’s a doozy, but it’s WORTH IT !


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Secrets Secrets Secrets Secrets ofofofof Powerful Powerful Powerful Powerful Press ReleasesPress ReleasesPress ReleasesPress Releases

Branding YOU and Your Web Site

Most people don’t pay much attention about HOW the news they read, or view,

actually becomes “news”, or how it gets onto the web site, or in the news broadcasts.

While many people realize that there are News Reporters, what people usually don’t

know is that reporters also rely on information being sent to them in the form of a Press

Release, sometimes also called Media Release. In many instances news reporters

actually look for Press Releases as a source for their news-gathering, columns, and/or

broadcasts.

This is particularly true for Internet News, because the world of the Internet

moves so fast that what is news now can be old news in a few minutes. News literally

devours information. Therefore, as a successful practitioner of The Ballen Method, one

of the “secrets” to YOUR success is knowing how to create, construct, and send out a

Powerful Press Release. And not just to send it out – but to have it SEEN and READ.

Press Releases are one of the quickest ways to get on page one of Google, but

writing Press Releases is something that many people just don’t want to do. The point is

that search engines love fresh content. They love news. So, the “secret” is in learning

HOW to take every-day things that happen in your business LOOK like REAL news.


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What to WriteWhat to WriteWhat to WriteWhat to Write

First, let’s talk about what kind of things you might write about, before we get

into the “rules” of Press Releases.

Start with every-day events and happenings, which in the real estate business are

CLOSINGS and LISTINGS. These are the easiest way to get started doing Press

Releases, because you should have plenty of them and you will easily be able to write

about them.

Closings are one of the best styles of Press Releases to do because they show that

you are a specialist in a particular area or style, and that you solved a problem. It’s a fact

of life in real estate that EVERY buyer and seller has a problem of some kind. With a

Seller, it’s money. The Seller wants to get a certain amount of money in a certain time

frame, while the buyer wants to generally spend a limited amount of money, and be

moved in a certain time frame.

When you write a Press Release and talk about a transaction, you are telling that

consumer that you get the job done. Obviously, if you handle a closing that does not go

well, for whatever reason, you don’t want to write about it. But even the difficult

closings, or closings that took longer than average are a good subject for a Press

Release, as long as you can explain why this happened, or took so long, and then show

how YOU solved ALL of the problems.


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When writing about a closing, you want to include information that potential

sellers, or even buyers, will be comparing to their own possible transactions. Some of

these items to include can be:

• How long the home was on the market?

• For How Much was it originally listed?

• For How Much did it actually sell?

• Location.

• Special Features.

• How did the buyer pay? – Loan? FHA? VA? Cash?

• Did the seller contribute? If yes, how much? In what way?

• If it was a short sale – How much did the bank contribute?

• If it was a short sale – Who were the lien holders?

• Highlight any specific tactics YOU used to solve these problems.

You can also write Powerful Press Releases by focusing on the following:

New DivisionsNew DivisionsNew DivisionsNew Divisions

No, you don’t have to be launching huge divisions to make news. You could

simply decide that you want to want to work with a certain style of homes, let’s say golf

course communities. You probably already sell these kinds of homes, but you can still

announce that you now specialize in golf course communities.


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Short SalesShort SalesShort SalesShort Sales

Maybe you are already doing Short Sales, but you want to take your short sale

business to another level, and launch a short sale division. So, write a Press Release

around it. Simply explain in the Press Release WHY you are specializing in short sales,

and what you have built as far as leverage and systems to excel in that department, and

what the benefit is to the consumer when they choose your team to handle their short

sale.

New HiresNew HiresNew HiresNew Hires

If you are building a team, or even if you simply hire your first admin – it’s news.

Careers are actually a great resource for Press Releases. Make an announcement about

your new hire, and mention where they came from, what their skills are, and what they

bring to your team. Include a quote from you about the new hire – something to this

effect: “We are overjoyed to have Kimberly join our team. Kimberly brings a new

energy, enthusiasm, and an attitude of customers first. We know that our clients are

going to be as happy as we are to have Kimberly on the team.”

AwardsAwardsAwardsAwards

Any time you win any kind of award – it’s news. It doesn’t matter who gives it to

you, it’s news. Here’s an example:


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“Angie Smith has just won the Top Listing Award for the Northern Pacific

Market Center. Angie deserves this award as she has aggressively put herself in the

position to help as many homeowners as possible by calling potential sellers who once

had their home on the market, but didn’t sell. Angie has a comprehensive marketing

plan that puts the seller’s home in front of as many buyers as possible, using platforms

such as social media, search engine results, print campaigns and radio. Angie can help

sellers get the most amount of money in the least amount of time, with the least amount

of inconvenience as possible.”

LaunchesLaunchesLaunchesLaunches

Something as simple as adding a new marketing tool to your organization can be

considered news. Think about things like QR codes. They were recently a new and

novelty idea that sellers believed would help their homes sell. You could have written

(or could still write) something like this:

“The Sally and Jane Smith team, who are known for cutting edge marketing

techniques using new technology, recently announced their intricate use of QR Codes.

The Sally and Jane Smith Team believe that in today’s day and age, the use of

technology is key for sellers, as buyers are hungry for quick and easy ways to find

information on home listings. Putting the QR codes on yard signs, flyers and more, is a

way to generate rapid website visits with lead capture.”


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Special EventsSpecial EventsSpecial EventsSpecial Events

Writing about special events in your field is also a great source of powerful Press

Releases, not only to show that you are the expert in real estate, but it also shows that

you are the LOCAL expert as well. Write about events your market center is doing, your

Board of Realtors is doing, the local networking clubs, and so on – anything pertaining

to your business and to real estate. You can write a Press Release before the event, and

you can write about it again after the event as well.

Trainings, Seminars and ClassesTrainings, Seminars and ClassesTrainings, Seminars and ClassesTrainings, Seminars and Classes

Let’s say that you took that ethics class right before the end of the year, to keep

your real estate license active. You might as well use it for your lead generation

strategies. Make some notes of key points that tie in benefit to the consumer. Write a

Press Release that says something like this:

“Michelle Frank, a Las Vegas real estate agent with XYZ Brokerage, has

completed a state provided Ethics Class. Michelle took this class to not only complete

licensing requirements, but to make sure she is always providing top notch, honest and

ethical service to her clients. She also finds it very important to only work with 3rd party

vendors, such as home inspectors, financial advisors, escrow companies etc. that also

work in highly ethical practices. “My clients come first”, says Michelle “I will continue

to take any and all training available to be sure complacency never has an opportunity to


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enter my business. My customers are too important. They are making the biggest

financial decision of their lives, and everybody in my business is going to handle it like

it was their own. We care too much about our clients, and their well being.”

How to Format sand Write a How to Format sand Write a How to Format sand Write a How to Format sand Write a PowerfulPowerfulPowerfulPowerful Press Release Press Release Press Release Press Release

Now that you know some of the ways to generate CONTENT for your Press

Release, it’s time for us to talk a little more about the HOW. There’s a definite skill

involved in writing a great and powerful Press Release. It has a style of its own, and if

you are going to succeed in generating a Press Release worthy of notice and SEO, then

you need to know how to do it right.

In this section of The Ballen Method, I will show you precisely how to do exactly

that. We begin with the first and most important item, which is:

The Headline (Title)The Headline (Title)The Headline (Title)The Headline (Title)

The headline is typically about 100 characters. It is short, clear to the point, and

covers the main idea of the Press Release. One way to decide on a great headline may

be to wait until your Press Release is written. This way you can look back at what you

wrote, and then be able to create a headline that hits the points covered, and creates

instant appeal as a result. It’s also a good idea for SEO to include your name, or the

company name, in the headline.


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The SummaryThe SummaryThe SummaryThe Summary

The summary is going to be about three lines that give the overall summarized

idea of the Press Release. It’s not just your title repeated, but it’s the “news in a

nutshell”. Keep in mind that some people will decide whether or not to read the Press

Released based on that summary, so make sure it’s news-worthy.

The Press Release BodyThe Press Release BodyThe Press Release BodyThe Press Release Body

First thing to remember is that you are writing the Press Release to appear as

news. There is always a chance your Press Release will be picked up by the media, and

used in news broadcasts or actual print. Be sure your Press Release shows you in the

best light possible, because the media is probably going to use your Press Release

exactly as written.

All Press Releases start with the date and the city. Most of the Press Release sites

where you will find suitable templates or blanks – such as www.prlog.com – or

www.1888pressrelease.com etc, – already have this feature, and you will simply fill in

the blanks, and the site’s templates will then fill in the date automatically.

The Press Release should be a smooth read. Sentences and paragraphs should be

brief. Although it’s great to show high intelligence with a wide vocabulary, keep your

readers in mind. Be sure to use language that everyone can understand. This includes

people not in your industry. Be careful about using words like CMA. Think of how your

buyer or seller would describe things. Don’t repeat yourself.


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Facts matter. If you are going to use information in your Press Release about

outside events or occurrences, be sure to have your facts right. If you are writing about

your closing, have all the details with you. Don’t guess or estimate.

The Five W and the One HThe Five W and the One HThe Five W and the One HThe Five W and the One H

Anyone teaching you how to write a Press Release will tell you to focus on the

WHO, WHAT, WHERE, WHEN, WHY and HOW. This also helps you to remember to

keep it in the 3rd person.

The WHO is going to be you, in most cases. You are not going to say words like

Me or I. You will refer to yourself, or your team by name. If you are writing about a

special event, the WHO will be the organization putting on the event.

The WHAT is the meat. It’s the news. It’s the WHAT is happening in the Press

Release. It’s the “Launched a new division”, “Won a new award”, “Hired a new listing

specialist”, “Closed a luxury home,” and so on.

The WHERE is the actual location. For example: “The Ballen Group held a

Seminar for Real Estate Professionals in Las Vegas on January 7, 2013, at the offices of

Pulty Homes, located at 8345 West Sunset Blvd., Las Vegas, Nevada 89113.”


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The WHEN is when the news is going to occur, or did occur, such as: “Sandy

Smith will hold a first time home buyers seminar on July 27, 2013”. The WHEN is the

July 27, 2013 portion of that sentence. “Michele Myers closed another Bank of America

Short Sale last week in [your town], MO”. The WHEN in this case is last week. Be sure

to keep your Press Releases timely. You want the news to be fresh.

The WHY is the explanation of how it’s newsworthy. “Michael Moore is a top

real estate agent in [my town], California, who specializes in luxury homes. He is a

trend setter in the [my town] valley”. This is news because Michael Moore is a

specialist in that area. The WHY can even be the closing itself, because that too is

newsworthy. It is addressing the local market, and the local market conditions, and that

alone can provide the WHY.

The HOW covers the details. How something is going to happen, or even how it

happened. “The Kari Karter team is hosting an open house in Princetown, PA where

they will give away 3 home inspection certificates. Potential homebuyers will register

via computer before they receive a tour of the home, and this will automatically enter

them into the drawing. Winners will be notified by phone, and do not have to be present

at the time of actual drawing.”

Once you have covered these points, it’s a good idea to go back over it and make

sure you haven’t left any holes in the Press Release. Add any other facts, people, places

or things that should also be mentioned in the news release.


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Include a Call to AInclude a Call to AInclude a Call to AInclude a Call to Actionctionctionction

Still remembering to keep your Press Release newsworthy, and to write in the 3rd

person, always include a call to action. A Call to Action is a command that is tied-in

with an offer. So, if your Press Release is about your new use of QR codes and how that

benefits the seller, you may include a call to action and item of value such as: “Nevada

Homeowners that are interested in selling their home can contact The Ballen Group to

find out how QR codes on their yard sign, flyers, and other marketing material can

benefit them.”

Use QuotesUse QuotesUse QuotesUse Quotes

Quotes are a short statement generally made by you, or someone else in the news.

About The CompanyAbout The CompanyAbout The CompanyAbout The Company

This is your spot where to “sell” your company. If you are using free Press

Release sites, you may not have any clickable live links included that will take them to

your web site, so this is it. You’ll want to start by using the title: “About The Shelly

Sweet Real Estate Team”. Again, when you are using Press Release site templates, this

“about” title will already be included for you. Remember to keep it in the 3rd person.

You are only going to include a couple of lines, so make sure they hit home. This is a

good place for a mission statement. End this section with your URL, such as:

www.TheBallenGroup.com


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You do not need to say: For more information, click this link. Simply include the

.com address, and people will know to click on it.

Contact InformationContact InformationContact InformationContact Information

This is your media contact section. If the actual media were to call you to inquire

about more information on your Press Release, or to interview you, this is where they

would call. Be sure that if you are appointing someone else in your business to be your

PR rep, that they are clear on this. In many cases, this number will reach you as the

author. The Contact Details section typically appears in the Press Release like this:

• Company Name

• Official Name / Author

• Address

• Telephone Number

• Hours of Availability

• Email Address

• Website Address

The END of the Press Release will include a hashtag # to indicate the end of the

Press Release. If you are creating your Press Release on a template, then that # will be

placed in the template for you.


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Press Releases in The Ballen MethodPress Releases in The Ballen MethodPress Releases in The Ballen MethodPress Releases in The Ballen Method

When we are talking about Press Releases as part of The Ballen Method, we are

not talking about them as much with the goal to get picked up by the actual media, as

much as we are focused on Google and Search engine value.

Therefore, you also want to make sure that you know where your keyword focus

will be within the Press Release. It should be your niche or specialty, or a geographic

area that you service. If you are discussing a new hire, talk about them specializing in a

niche or an area. The more you show that you and your team are specialists, the more

Google is going to consider you as one, and the more your audience will consider you

that way as well.

Any time you can include a photo, video, and links in your Press Release, it

should be done. Many times, if you are using Press Release sites, there will be an

additional charge for this. Some Press Release sites sell these ad-ons cheaper in blocks.

For example, 5 diamond Press Releases for $100. Each Press Release allows for 3 links

and 1 image. You would need to upgrade to Platinum to include video. There are some

sites where you get all of this for $12.95, which is great. But, you need to make sure you

are putting your money where GOOGLE is. Paying for an upgrade on a site that has no

Google value will not bring you return. Pay attention to which Press Release sites are

being indexed by Google. Do a Google search for Press Releases and news on a regular

basis, and see which sites are ranking high.


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Here are examples of Press Releases that we created, and that are showing up in

the news:

SASASASAMPLE ONEMPLE ONEMPLE ONEMPLE ONE

The Ballen Group of Keller Williams Las Vegas Close Another Bank Of America

Short Sale in Only 54 Days.

Las Vegas Short Sale Specialists, The Ballen Group, closed another Short Sale

with Bank Of America. This short sale was approved in 54 days, and there is no

deficiency language to the seller.

Las Vegas, NV, December 07, 2012 -- (PR.com) -- The Ballen Group just closed

a Short Sale with Bank of America for a property on the street: EARLY PIONEER.

There was one Lien Holder: Bank of America. The property was listed for $71,300 and

sold for $94,000 where the purchaser paid cash with $0 in closing costs and $0 cash

contribution from the seller. The Seller’s deficiency was waived. The Seller also

received an incentive in the amount of $5,700. An approval was obtained 32 days after

the listing and closed 22 days after approval. This short sale only took 54 days from list

to close. This proves how hard we work for our clients.

The Ballen Group, a top team of Las Vegas Short Sale Specialists under the

brokerage Keller Williams Realty Las Vegas, has put together a comprehensive Las

Vegas Short sale system for sellers. Homeowners who are facing Las Vegas foreclosure


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can request a Las Vegas Short Sale Agent, Henderson Short Sale Agent, or North Las

Vegas Short Sale Specialist to consult with them about their needs. In addition, The

Ballen Group has created a custom hardship package allowing the homeowner to

complete the documents required by the bank to ease the process. Although The Ballen

Group never encourages a Las Vegas Short Sale, many homeowners in Las Vegas and

surrounding areas are facing true hardships that force them to attempt a Short Sale,

rather than face Las Vegas Foreclosure.

“Many Las Vegas mortgages now exceed the fair market value of the home”, says

Lori Ballen, the team’s owner. “Negative equity has become an increasing problem for

the nation, but is excessive in Las Vegas. With the prices of Las Vegas homes

decreasing, and the interest rates on previous subprime loans increasing, many Las

Vegas home sellers have no choice but to negotiate with the bank to take less (also

known as a “short”) on the sale of the property.”

Contact InformationContact InformationContact InformationContact Information

The Ballen Group Short Sales Nevada

Lori Ballen – 702-604-7739

http://www.TheBallenGroup.com

Keller Williams Realty Las Vegas

3046 S. Durango #100

Las Vegas, NV 89117


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SAMPLE SAMPLE SAMPLE SAMPLE TWOTWOTWOTWO

The Ballen Group, a Las Vegas Short Sale Specialist Team, has hired Mary

Moore to lead in Short Sale Processing.

The Ballen Group, Las Vegas Short Sale Specialists in Nevada, has hired Mary

Moore to lead in Short Sale Processing and Transaction Coordinating. Mary will be

responsible for applying her short sale processing experience to this already successful

short sale team in Nevada.

The Ballen Group, a top team of Las Vegas Short Sale Specialists under the

brokerage Keller Williams Realty Las Vegas, who recently received multiple awards for

their Nevada real estate production on short sales, continues to build an expert team of

short sale agents and processors.

On Tuesday, October 19th, The Ballen Group was recognized for top

achievements in Listings, Production, and Marketing. Receiving such awards is

significant to The Ballen Group, as they had just made a big move from a Coldwell

Banker franchise to the Keller Williams Family. “The move was disruptive and chaotic,

but necessary”, says Lori Ballen, Team Leader for The Ballen Group.

Lori Ballen, Team Leader for The Ballen Group, is diligent about hiring the right

talent for her team. With Richard Ballen, a known Las Vegas Short Sale Specialist with

a high rate of closing short sales in Nevada, as lead listing agent, she knows that many


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more homeowners are facing foreclosure and they can help. “Our recent move to Keller

Williams Realty Las Vegas has allowed us more freedom and motivation to build.

Although we have been able to help a lot of Nevada Homeowners in the past, this move

is providing us everything we need to expand.” says Richard Ballen. “An expansion that

includes the right short sale agents will allow us to close even more Las Vegas Short

Sale Homes (along with other areas of Nevada).”

Born in Las Vegas and raised in Washington, Mary has returned to this fabulous

city to make it her home of the last 7 years. With her almost 11 years worth of Real

Estate experience, she holds a very strong understanding of the current market trends

that can affect Buyers & Sellers. Over the years, she has helped investors and

homeowners throughout the volatile Las Vegas market, negotiated short sale &

distressed properties, and helped many people sort through issues involved with selling

homes with negative equity. Monitoring details from start to finish, Mary knows the ins

and outs that affect her clients, their time, money and peace of mind. The Ballen Group

is sure to gain from the warmth of her personality, and the strength of her customer-first

focus in everything she does. “Mary brings pep in her step and a Can Do Attitude”, says

Ballen. “We are looking forward to seeing high production, professionalism, and

leadership from Miss Moore.”

The Ballen Group encourages its licensed agents and Realtors to undergo Short

Sale Training and classes, and stay up to date on bank requirements and policies. In

addition to the licensed agents, The Ballen Group provides full time transaction

coordinators to help in the short sale process.


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The Ballen Group specializes in Las Vegas Real Estate, Henderson Real Estate,

North Las Vegas Real Estate, Short Sales (Pre Foreclosures) and Las Vegas

Foreclosures.

Press ContactPress ContactPress ContactPress Contact

The Ballen Group Short Sale Nevada

Lori Ballen – 702-604-7739

http://www.TheBallenGroup.com

Keller Williams Realty Las Vegas

3046 S. Durango #100

Las Vegas, NV 89117

So congratulations! You now have everything you need to create and publish a

Powerful Press Release. You can now proceed to the rest of The Ballen Method.

It all starts and ends with your web site. So make it yours, make it creative, but

above all – be YOU and be CONSISTENT.


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AcknowledgementsAcknowledgementsAcknowledgementsAcknowledgements

I want to take this opportunity to thank my Editor, Victor H Royer, for his

dedication to this book, and all the books in The Ballen Method series. Victor is himself

the author of 25 books, and has contributed his skills to make The Ballen Method a

great read. He’s mostly known as “Vegas Vic”, and you can find out more about him

and his books on his web sites at: www.GamingAuthor.com and at

www.MoreCasinoDeals.com

I would also like to give a special “thank you” to my Mentor and dear friend, Dave

Jenks. It was Dave, in fact, who coined the phrase: “The Ballen Method”. It was 2012,

and I had just moved to Keller Williams Realty. Dave was helping me become familiar

with the Millionaire Real Estate Agent Book's Models. When we got into discussion

about my lead generation and how I work, he said matter-of-factly “Oh, I see, You have

a Method - You have “The Ballen Method”. And with that, my Internet lead generation

tactics had a name. “The Ballen Method”.


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CopyrightCopyrightCopyrightCopyright

This book and all content within its pages, and all content in The Ballen Method

are © Copyright 2012 by Lori Ballen. All rights reserved. Reproduction of any portion

or part without prior written consent is strictly prohibited. “The Ballen Method” is a

Registered ® Trade Mark ™ of Vision Masters LLC.

Published by Lori Ballen LLC, Las Vegas, NV, USA.

www.TheBallenMethod.com

First Edition – 2013


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Press ReleasesPress Releases - Lori Ballen · The Ballen Method: Secrets to Success in Business and...

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Transcript of Press ReleasesPress Releases - Lori Ballen · The Ballen Method: Secrets to Success in Business and...