Recession: 5 Dominating Advertising Approaches
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Transcript of Recession: 5 Dominating Advertising Approaches
TrendsSpotting research was conducted on advertising campaigns featuring throughout year 2008 until 2009 Super Bowl.
By analyzing many brand promise approaches TrendsSpotting has profiled 5 main strategies dealing with recession.
In this report we present the actual campaigns falling under each strategy and discuss their advantages and risks.
Introducing research on past recessions and the views of marketing analysts will allow a deep understanding of the challenges advertising is facing today.
This presentation is a sample only.
Wal-Mart goes back to everyday low
prices with the new slogan:
“Save money. Live better ”
Allstate Insurance - “Back to Basics”
campaign, (Leo Burnett, USA)
Find more on this approach in the full report
SuperBowl 2009 - Departmental
Budget Meeting with Bud Light
(DDB, Chicago)
Find more on this approach in the full report
Dunkin' Donuts: "You Kin' Do It"
(Interpublic)
Find more on this approach in the full report
Starbucks Project Red (BBDO)
Find more on this approach in the full report
Audi’s Chase: Progress is beautiful
(Venables Bell & Partners)
Find more on this approach in the full report
Is the current global economic crisis reflected in today's advertising?
What characterizes its influence?
What are the most common advertising strategies used to
capture today's consumers? What are their benefits and risks?
What’s next? What should be considered while dealing with recession
in the coming months?
What can be learned from marketing experts and past research
on advertising spend during recession?
What can be learned from advertising look and content
during the Great Depression?
The report, “Analysis of Five Dominant Advertising Approaches Dealing
with Recession" was conducted by TrendsSpotting Market Research, headed by
Dr. Taly Weiss , a Social Psychologist and Marketing Trends researcher.
Her academic works deal with Decision Making under Uncertainty.
For more information on TrendsSpotting ,Trend Reports and on customized
market trends research please contact: [email protected]
Read more about this Report
