Press Releases - Internet Marketing Pillar #6
16
Copyright © www.13pillars.com …………………………………………………………………………………………………………………………………………………………………………………………………………….. •Pillar #6: Press Releases Pillar #6: Press Releases
-
date post
11-Sep-2014 -
Category
Business
-
view
1.033 -
download
0
description
Online press releases is an effective part of any comprehensive internet marketing campaign.
Transcript of Press Releases - Internet Marketing Pillar #6
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•Pillar #6:
Press Releases
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Pillar #6: Press Releases• Online press releases should:• Increase your worldwide presence in
your industry• Increase your local presence in your
industry• Improve your brand awareness• Bring you more relevant leads
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Online Press Release Tips• Have a great, capturing headline
that includes a keyword phrase• Precisely detail what the story is
about within the first 2 lines – also including the keyword phrase again
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Online Press Release Tips• Keep all paragraphs short and to the
point while developing your story• Include a call to action (more
information relevant to the release)• Include a non-HTML, full http://
version of a URL within the press release
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Where to Publish• PRWeb.com
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Basic Visibility Package: $80• Google News• Yahoo News• RSS group feeds• Five industry targets
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Where Else to Publish• PressBox.co.uk
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Track Re-Publishing• Google Alerts
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
•
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Google Alerts• Build a database of online
publications that re-publish your article
• Contact them personally to try and build a long-term relationship
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Successful Local Promotion• You can’t rely on the web for
effective local press distribution• Personal relationships are best• Next best is a PR firm
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Press Releases Summary• PRWeb.com• PressBox.co.uk• Track re-publishing of each release
Pillar #6: Press Releases
Copyright © www.13pillars.com
……………………………………………………………………………………………………………………………………………………………………………………………………………..
Now visitwww.13pillars.com
to download our FREE ’13 Pillars of Internet Marketing’ eBook
Pillar #6: Press Releases
