Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media...

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Press Releases A-to-Z Webinar

Transcript of Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media...

Page 1: Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media Advisory v Press Release Press Release Making news.

Press Releases A-to-Z Webinar

Page 2: Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media Advisory v Press Release Press Release Making news.

• Media Advisory:For an event before the event – details only

Media Advisory v Press Release

• Press ReleaseMaking news

Page 3: Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media Advisory v Press Release Press Release Making news.

QuotesInclude a few quotes in your press release

Someone from your organizationA person of influenceA beneficiary

Protocol for getting quotes from people

Format“Micro Enterprise helps people fulfill their dreams,” said Claudia Viek, CEO of the California Association of Micro Enterprise Opportunity. “[Name of the business] creates a satisfying job for [the owner’s name], and [he/she] will hire others and contribute to the community’s well-being.

A good quote should…

Page 4: Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media Advisory v Press Release Press Release Making news.

Who – Your Press ListPress databaseshttp://www.easymedialist.com/usa/state/california.htmlhttp://www.mondotimes.com/1/world/us/5

Target Press List

Wire Serviceshttp://www.businesswire.com/http://www.prnewswire.com/http://www.prweb.com/

Ethnic media

Local media and alternative publications

Page 5: Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media Advisory v Press Release Press Release Making news.

Always ProofreadUse correct spelling, punctuation, and grammar• Resources: google - "Strunk and White"

Print out a hard copy

Read your work aloud• ‘Form’ vs ‘from’ mistake• Awkward places or unclear references  Find an editor