Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media...
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Transcript of Press Releases A-to-Z Webinar. Media Advisory: For an event before the event – details only Media...
Press Releases A-to-Z Webinar
• Media Advisory:For an event before the event – details only
Media Advisory v Press Release
• Press ReleaseMaking news
QuotesInclude a few quotes in your press release
Someone from your organizationA person of influenceA beneficiary
Protocol for getting quotes from people
Format“Micro Enterprise helps people fulfill their dreams,” said Claudia Viek, CEO of the California Association of Micro Enterprise Opportunity. “[Name of the business] creates a satisfying job for [the owner’s name], and [he/she] will hire others and contribute to the community’s well-being.
A good quote should…
Who – Your Press ListPress databaseshttp://www.easymedialist.com/usa/state/california.htmlhttp://www.mondotimes.com/1/world/us/5
Target Press List
Wire Serviceshttp://www.businesswire.com/http://www.prnewswire.com/http://www.prweb.com/
Ethnic media
Local media and alternative publications
Always ProofreadUse correct spelling, punctuation, and grammar• Resources: google - "Strunk and White"
Print out a hard copy
Read your work aloud• ‘Form’ vs ‘from’ mistake• Awkward places or unclear references Find an editor