Press Release: Siemens and Linkin Park joining forces for ... · PDF filePage 1/3 Press...

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Page 1/3 Press Erlangen, October 31, 2014 Siemens and Linkin Park joining forces for sustainable energy supply Cooperation promotes Power the World Multimedia show during the band's tour of Germany, Austria and Switzerland Wherever they play, the American rock band Linkin Park not only excites the crowd with the energy of their powerful songs. In a joint initiative with Siemens, the superstars will now also be electrifying its audiences with its performances for sustainable power supply. The six band members will be using their tour through Germany, Austria and Switzerland in a joint campaign with Siemens to make a clear statement that is backed up by Power the World. In Europe in general, and especially in Germany, wind power is making a decisive contribution to sustainable energy supply. Around 1.3 billion people, or 20 percent of the world's population, do not have access to electricity. The United Nations has therefore launched an initiative and declared the years from 2014 to 2024 to be the "Decade of Sustainable Energy for All". One of the missions of Power the World is to support the UN Secretary General, Ban Ki-Moon, in finding sustainable energy solutions throughout the world. During Linkin Park's tour through eleven cities from November 3 - 20, 2014, a so- called "power booth" - a specially equipped multimedia container set up by Siemens, Linkin Park and Warner Music - will turn visitor's attention to Power the World. Inside the container, a multimedia show will raise awareness about the fact that access to electricity is unfortunately not a matter of course in other regions of the world to motivate visitors to learn more and get involved. The fans can also take their picture inside the container. The selfies that are taken in the container before the concert Siemens AG Communications and Government Affairs Head: Stephan Heimbach Wittelsbacherplatz 2 80333 Munich Germany Reference number: PR2014100039WPEN

Transcript of Press Release: Siemens and Linkin Park joining forces for ... · PDF filePage 1/3 Press...

Page 1: Press Release: Siemens and Linkin Park joining forces for ... · PDF filePage 1/3 Press Erlangen, October 31, 2014 Siemens and Linkin Park joining forces for sustainable energy supply

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Press

Erlangen, October 31, 2014

Siemens and Linkin Park joining forces for sustainable energy supply

• Cooperation promotes Power the World

• Multimedia show during the band's tour of Germany, Austria and Switzerland

Wherever they play, the American rock band Linkin Park not only excites the crowd

with the energy of their powerful songs. In a joint initiative with Siemens, the

superstars will now also be electrifying its audiences with its performances for

sustainable power supply. The six band members will be using their tour through

Germany, Austria and Switzerland in a joint campaign with Siemens to make a clear

statement that is backed up by Power the World. In Europe in general, and

especially in Germany, wind power is making a decisive contribution to sustainable

energy supply.

Around 1.3 billion people, or 20 percent of the world's population, do not have

access to electricity. The United Nations has therefore launched an initiative and

declared the years from 2014 to 2024 to be the "Decade of Sustainable Energy for

All". One of the missions of Power the World is to support the UN Secretary

General, Ban Ki-Moon, in finding sustainable energy solutions throughout the world.

During Linkin Park's tour through eleven cities from November 3 - 20, 2014, a so-

called "power booth" - a specially equipped multimedia container set up by Siemens,

Linkin Park and Warner Music - will turn visitor's attention to Power the World. Inside

the container, a multimedia show will raise awareness about the fact that access to

electricity is unfortunately not a matter of course in other regions of the world to

motivate visitors to learn more and get involved. The fans can also take their picture

inside the container. The selfies that are taken in the container before the concert

Siemens AG Communications and Government Affairs Head: Stephan Heimbach

Wittelsbacherplatz 2 80333 Munich Germany

Reference number: PR2014100039WPEN

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Siemens AG Press Release

Reference number: PR2014100039WPEN Page 2/3

will then be shown as part of a pre-show presentation and a drawing held for all

participants for a special "Linkin Park edition e-Smart". Power the World will also be

highlighted in a short teaser film prior to the stage show.

Siemens and Linkin Park cooperate for Power the World The picture shows the “power booth”, a specially equipped multimedia container set

up by Siemens, Linkin Park and Warner Music. During Linkin Park's tour through

eleven cities from November 3 - 20, 2014, the container will turn visitor's attention to

Power the World.

This press release and a press picture is available at

www.siemens.com/press/pi/PR2014100039WPEN

For further information on the Wind Power and Renewables Division, please see

www.siemens.com/wind

For further information on sustainability and social responsibility at Siemens, please

see www.siemens.com/about/sustainability/en/index.php

For further information on Power the World, please see www.powertheworld.org/

or http://www.linkinpark.de/powertheworld (German only and information available

on Saturday, November 1st)

For further information on the UN initiative for sustainable energy for all, please see

www.un.org./en/sustainablefuture/energy.asp (English only)

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Siemens AG Press Release

Reference number: PR2014100039WPEN Page 3/3

Contact for journalists Kerstin Eckert

Phone: +49 9131 18-83481; E-mail: [email protected]

Follow us on Twitter at: www.twitter.com/siemens_press

Siemens AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the

fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and

metropolitan areas. For over 165 years, Siemens has stood for technological excellence, innovation, quality,

reliability and internationality. The company is one of the world's largest providers of environmental technologies.

Around 43 percent of its total revenue stems from green products and solutions. In fiscal 2013, which ended on

September 30, 2013, revenue from continuing operations totaled €74.4 billion and income from continuing

operations €4.2 billion. At the end of September 2013, Siemens had around 362,000 employees worldwide on the

basis of continuing operations. Further information is available on the Internet at http://www.siemens.com