Press Release: Siemens and Linkin Park joining forces for ... · PDF filePage 1/3 Press...
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Press
Erlangen, October 31, 2014
Siemens and Linkin Park joining forces for sustainable energy supply
• Cooperation promotes Power the World
• Multimedia show during the band's tour of Germany, Austria and Switzerland
Wherever they play, the American rock band Linkin Park not only excites the crowd
with the energy of their powerful songs. In a joint initiative with Siemens, the
superstars will now also be electrifying its audiences with its performances for
sustainable power supply. The six band members will be using their tour through
Germany, Austria and Switzerland in a joint campaign with Siemens to make a clear
statement that is backed up by Power the World. In Europe in general, and
especially in Germany, wind power is making a decisive contribution to sustainable
energy supply.
Around 1.3 billion people, or 20 percent of the world's population, do not have
access to electricity. The United Nations has therefore launched an initiative and
declared the years from 2014 to 2024 to be the "Decade of Sustainable Energy for
All". One of the missions of Power the World is to support the UN Secretary
General, Ban Ki-Moon, in finding sustainable energy solutions throughout the world.
During Linkin Park's tour through eleven cities from November 3 - 20, 2014, a so-
called "power booth" - a specially equipped multimedia container set up by Siemens,
Linkin Park and Warner Music - will turn visitor's attention to Power the World. Inside
the container, a multimedia show will raise awareness about the fact that access to
electricity is unfortunately not a matter of course in other regions of the world to
motivate visitors to learn more and get involved. The fans can also take their picture
inside the container. The selfies that are taken in the container before the concert
Siemens AG Communications and Government Affairs Head: Stephan Heimbach
Wittelsbacherplatz 2 80333 Munich Germany
Reference number: PR2014100039WPEN
Siemens AG Press Release
Reference number: PR2014100039WPEN Page 2/3
will then be shown as part of a pre-show presentation and a drawing held for all
participants for a special "Linkin Park edition e-Smart". Power the World will also be
highlighted in a short teaser film prior to the stage show.
Siemens and Linkin Park cooperate for Power the World The picture shows the “power booth”, a specially equipped multimedia container set
up by Siemens, Linkin Park and Warner Music. During Linkin Park's tour through
eleven cities from November 3 - 20, 2014, the container will turn visitor's attention to
Power the World.
This press release and a press picture is available at
www.siemens.com/press/pi/PR2014100039WPEN
For further information on the Wind Power and Renewables Division, please see
www.siemens.com/wind
For further information on sustainability and social responsibility at Siemens, please
see www.siemens.com/about/sustainability/en/index.php
For further information on Power the World, please see www.powertheworld.org/
or http://www.linkinpark.de/powertheworld (German only and information available
on Saturday, November 1st)
For further information on the UN initiative for sustainable energy for all, please see
www.un.org./en/sustainablefuture/energy.asp (English only)
Siemens AG Press Release
Reference number: PR2014100039WPEN Page 3/3
Contact for journalists Kerstin Eckert
Phone: +49 9131 18-83481; E-mail: [email protected]
Follow us on Twitter at: www.twitter.com/siemens_press
Siemens AG (Berlin and Munich) is a global powerhouse in electronics and electrical engineering, operating in the
fields of industry, energy and healthcare as well as providing infrastructure solutions, primarily for cities and
metropolitan areas. For over 165 years, Siemens has stood for technological excellence, innovation, quality,
reliability and internationality. The company is one of the world's largest providers of environmental technologies.
Around 43 percent of its total revenue stems from green products and solutions. In fiscal 2013, which ended on
September 30, 2013, revenue from continuing operations totaled €74.4 billion and income from continuing
operations €4.2 billion. At the end of September 2013, Siemens had around 362,000 employees worldwide on the
basis of continuing operations. Further information is available on the Internet at http://www.siemens.com