LinkIn? Tweet? Face?LinkIn? Tweet? Face? Real Strategies for Recruiting Superstars!Real Strategies for Recruiting Superstars!

Branding, Engagement

and Resources

PRESENTED BY

LaVerne DaleyVice President

Data Slides

Learning ObjectivesLearning Objectives

Your ChallengeYour Challenge

Pipelining Brand AmbassadorsPipelining Brand Ambassadors

Recruiting & social media integrationRecruiting & social media integration

Optimized time management and efficencyOptimized time management and efficency

Q&A Session Q&A Session

Brand AmbassadorsBrand Ambassadors Brand ambassador is a marketing term for a

person employed by an organization or company to promote its products or services within the activity known as branding. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics-Wiki.

Social Media Recruiting Stats

Recruiting Platform Recruiting Platform EssentialsEssentials

9 Essentials for Recruitment Success

• Social recruiting • Employee referrals • Applicant tracking • Email and productivity • Promoting job openings • Candidate relationship management • Candidate sourcing and development • Career site • Recruiting intelligence

Recruiting Platform Recruiting Platform Assessment- Capterra.comAssessment- Capterra.com

Mobile OptimizationMobile Optimization 9.3 million workers searched for jobs via their mobile devices

in Mar. 2013, up from 2.3 million in Mar. 2012 31% of people searching for “jobs” on google are doing so

from a mobile device 72% of smart phone users want mobile friendly sites. 79 % indicated that if they land on a website that is not

mobile friendly, they will find another mobile friendly site to do the job

Since Careerbuilder enhanced the mobile apply process for U.S. clients last year, mobile applications have increased 50%

-Careerbuilder_ebook 2013

Today’s News-2/12/2014Today’s News-2/12/2014 “Surprising results just released in Jobvite’s

fourth annual independent Job Seeker Nation Study. The top news is that 71% of the U.S. labor force (including the unemployed) is currently on the job market. That matches Gallup’s June survey revealing that 70% of workers are disengaged or actively disengaged from their jobs. In other words, “asleep at their desks.”

Build Your Professional Network

Why LinkedIn?#1 Professional Network- Over 300 #1 Professional Network- Over 300

Million UsersMillion Users

3 Degrees of connections- your 3 Degrees of connections- your connections and your connections connections and your connections

connectionsconnections

5X more jobs views that Facebook, 3x 5X more jobs views that Facebook, 3x more than Twittermore than Twitter

Contacts, Contacts, Contacts?

What is the magic #? How can anyone keep up with all those

contacts?

How do I Engage?How do I Engage?

Sincere curiosity+ Contact Strategy + the 2 most magical sounds

The Power of 2Every contact action as a 2 step process

with each connecting action followed by a scheduled next contact date/reason and calendar reminder set before task is

considered complete.Specific goals

Step 1- Build Your Professional Network Step 1- Identify Yourself As A Leading

Professional

Step 2- Build Your Professional Network

Step 3- Connect virtually - AND make REAL Connections

How do I find the time?How do I find the time?The Power of 2- Every action can

serve 2 purposes Linkedin- Engage, Investigate-2 Facebook, Twitter- find out what your connects do

professionally, ask to connect on Linkedin-2 Meetup.com- find Groups of professionals that share an

interest- social or professional, Link in – 2 Toplinked.com –All “Open to connect” LinkedIn users, grow

by 500+ new contacts in 3 days-2 Use staffing agencies to recruit from industry, get industry

insight- many have the inside track-2

Optimizing LinkedIn Optimizing LinkedIn Improve your Profile –Profile Strength: 100% LinkedIn Profile Picture Engaging Headline and Summary Grow Connections & Groups

Activity drives results-LinkedIn/Twitter Cheat Sheet

Daily- by 10:00 a.m. Weekly

10/10/10- Congratulate, Celebrate, Investigate/schedule follow up contact

Import contacts from address book & toplinked.com (free Linkedin users)

Read Influencer Posts for industry or related industries

Go to industry companies- follow-read what’s new

Send Inmails/Call candidates that meet search criteria

Set Advanced Search Alerts for Pipelining- up to 10 free

Participate in targeted group discussions-2-3 comments per group

Buffer.com-schedule postings, include tweets to post by 10:00 a.m.

Sync Email/Contacts/Calendars/Evernote

Sync

Once engaged, schedule value add updates about news at your company

Integrate-export to Gmail for upload or directly to ATS if compatible

Ask for referrals; Say my name, Say my name

Measure SM results- Buffer.com analytics

Social Media Etiquette- Social Media Etiquette- 12 step Checklist 12 step Checklist *Before posting, blogging or updating status, please take a moment to ask yourself these

questions…

Should I target a specific audience with this message? Will anyone really care about this content besides me? Will I offend anyone with this content? If so, who? Does it matter? Is this appropriate for a social portal, or would it best be communicated another way? How many times have I already posted something today? (More than three can be

excessive.) Did I spell check? Will I be okay with absolutely anyone seeing this? Is this post too vague? Will everyone understand what I’m saying? Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for

these purposes? Am I using too many abbreviations in this post and starting to sound like a teenager? Is this reactive communication or is it well thought-out? Is this really something I want to share, or is it just me venting?