Press Kit for Bradley Beal

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PRESS KIT The Rookies in DC BB FF

description

Press Kit for a fictional event held by the Bradley Beal Family Foundation

Transcript of Press Kit for Bradley Beal

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PRESS� KITThe� Rookies� in� DC

BBFF

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BBFF The� Bradley� Beal� Family� Foundation

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/� CORPORATE� BACKGROUNDER

OVERVIEW�  —�  The�  Bradley�  Beal�  Family�  foundation�  is�  a�  charitable�  organization�  based�  in�  Washington�  DC,�  and�  whose�  goal�  is�  to�  impact�  on�  the�  entire�  DC�  area.�  The�  foundation’s�  main�  purpose�  is�  to�  foster�  children�  

and�  their�  families�  to�  play�  sports�  together�  and�  to�  support�  them�  practicing�  healthy�  activities�  as�  a�  family.�  To�  

do�   so,�  Beal’s�   foundation�   funds�   the�   renovation�  of�   disadvantaged�  areas�   sports�   facilities,�   helps�   finance�  

sports�  equipment,�  and�  funds�  the�  creation�  of�  family�  tournaments�  on�  the�  week-­end.

TheThe�  foundation�  is�  the�  result�  of�  basketball�  player�  Bradley�  Beal’s�  commitment.�  The�  Wizards�  guard’s�  goal�  

was�  to�  give�  back�  to�  the�  DC�  community�  through�  a�  charitable�  organization.�  He�  also�  wanted�  to�  get�  involved�  

in�  cause�  that�  mattered�  to�  him,�  and�  take�  advantage�  of�  his�  growing�  reputation�  to�  highlight�  an�  issue�  close�  

to�  his�  heart.�  

FOUNDATION’S�  PURPOSE�  —�  Beal�  always�  had�  strong�   family�  values�  growing�  up.�  Sport�  has�  always�  been�  a�  strong�   link�  between�  him�  and�  the�  rest�  of�  his�   family.�  The�  Beal�   family�   is�  composed�  of�  athletes,�  

mainly�  football�  players,�  former�  basketball�  and�  volleyball�  player.�  Bradley’s�  mother�  was�  his�  personal�  coach�  

for�  more�  than�  10�  years.�  This�  background�  history�  has�  played�  a�  major�  part�  of�  Beal’s�  commitment�  to�  help�  

families�  practicing�  sports�  together.�  

FOUNDATION’S�  MISSIONS�  �  

Finance�  sports�  equipment�  for�  DC�  public�  schools�  –sports�  shoes,�  jerseys,�  basket�  balls,�  bat,�  foot-­ball�  equipment…�  

FOUNDED�  —�  January�  2013

HEADQUARTERS�  —�  Washington,�  D.C.,�  USA

Renovate�   sports�   facilities—basketball�   courts,�   baseball�   and�   football�   fields,�   gymnasiums�   and�  tracks�  —from�  the�  south�  east�  neighborhood�  of�  DC.

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Organize�  numerous�  family�  tournaments�  on�  the�  weekend�  on�  public�  playgrounds,�  supervised�  by�  professionals.�  

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/� BRADLEY� BEAL� BIOGRAPHYThe� Rookies� In� DC

Bradley�  Beal�  is�  the�  son�  of�  Bobby�  and�  Besta�  Beal.�  His�  father�  

played�  football�  for�  Kentucky�  State�  University�  and�  her�  mother�  

basketball.�  He�  has�  4�  brothers:�  his�  two�  older�  brothers�  played�  

football:�   Brandon�   was�   tight�   end�   at�   Northern�   Illinois�   and�  

Bruce�  offensive�  lineman�  at�  Alabama�  State�  University�  —�  who�  

moved�  in�  D.C.�  to�  help�  him�  to�  get�  acclimated�  to�  the�  life�  of�  an�  

NBA�  player.�  His�  two�  younger�  brothers�  play�  also�  football�  at�  

hishis�  former�  high�  school.�  He�  concentrated�  on�  basketball�  be-­

cause�  of�  his�  height.�  

His�  mother�  quickly�  became�  his�  personal�  shooting�  coach�  —�  

she�  did�  a�  pretty�  good�  job,�  since�  his�  shoot�  was�  often�  compa-­

red�   to�   Ray�   Allen's.�   His�   mother�   used�   to�   watch�   her�   son's�  

games�  in�  slow�  motion�  to�  find�  flaws�  in�  his�  footwork�  or�  shoo-­

ting�  mechanics.�  She�  used�   to�  drive�  him�   to�   the�   local�  YMCA�  

basketball�  and�  he�  had�  to�  try�  scoring�  against�  his�  two�  older�  

brothers.

.�  

After�  his�  collegiate�  career,�  Bradley�  ente-­

red�  the�  draft�  frenzy.�  

When�   he�   was�   12,�   he�   impersonated�  

David�  Stern�  —�  He�  was�  selected�  by�  the�  

Washington�  Wizards�  since�  Wizards�  Pre-­

sident�  Ernie�  Grunfeld�  thought�  that�  Beal�  

would�   be�   the�   “perfect�   sharp-­shooting�  

complement�  to�  Wall”.�  

Beal�   was�   truly�   willing�   to�   join�   the�   Wi-­

zards�  since�  he�  asked�  Randy�  Wittman�  —�  

the�  Wizards�  Coach�  —�  to�  guarantee�  they�  

would�  select�  him

HIGHLIGHTSPROFESSIONAL

COLLEGIATE20�  points�  (4/7�  3FG)�  in�  loss�  to�  semifinals�  in�  SEC�  tournament�  against�  Kentucky)6-­time�  Freshman�  of�  the�  Week�  Became�  the�  first�  Gator�  to�  be�  named�  first-­team�  All-­SEC�  and�  SEC�  All-­Freshman�  in�  the�  same�  season

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/� CORPORATE� BIOGRAPHIESThe� Rookies� In� DC

After�  studying�  communication�  in�  Paris�  La�  Sorbonne,�  Pierre�  Lon-­geray�  moved�  to�   the�  US�  to�   focus�  on�  sports�  communication�  at�  only�  24.�  

After�  a�  brief�  career�  in�  Public�  Relations,�  where�  he�  worked�  for�  a�  PR�  communication�  office�  specialized�  in�  athletes�  PR,�  he�  decided�  to�  commit�  himself�  to�  charitable�  actions.�  

He�   is�  now�  at�  the�  head�  of�  communication�  of�  the�  Bradley�  Beal�  Family�  Foundation.

PIERRELONGERAY

Bradley� BealFamily� Foundation

ARIANEGATEAUAriane�  Gateau�  has�  always�  been�  involved�  in�  the�  charity�  world.�  After�  studies�  specialized�  in�  communication�  and�  media�  in�  University�  of�   North�   Carolina,�   Ariane�   joined�   the�   Mi-­chael�  Jordan�  Foundation�  in�  the�  press�  rela-­tion�  department.�  

5�  years�  later,�  she�  joined�  the�  Bradley�  Beal�  Family�  Foundation�  as�   the�  Chief�  executive�  Officer.

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/� DC� ROOKIES� BIOGRAPHIESThe� Rookies� In� DC

Bryce� HARPER

Robert� GRIFFIN� III

Nick� DELEON

Bryce�   Harper�   is�   an�   outfilder�   for�   the�  Washington�   Nationals.�   Number�   1�   overall�  pick,�  Harper�  was�  named�  NL�  Rookie�  of�  the�  Year�  in�  2012�  and�  MLB�  National�  League�  All�  Star�  after�  the�  best�  regular�  season�  made�  by�  a�  teenager�  in�  45�  years.�  HarperHarper�  is�  a�  true�  basketball�  lover:�  he�  played�  last�  year�  with�  retired�  Suns’�  player�  Dan�  Ma-­jerle�   for�   a�   charity�   and�   has�   a�   pretty�   good�  looking�  shoot.�  

On�  the�  path�  of�  a�  lengendary�  season�  along�  his�  successful�  teammates�  such�  as�  Stephen�  Strasburg�  and�  Gio�  Gonzalez,�  Harper’s�  Na-­tionals�  are�  on�  their�  way�  to�  make�  DC�  proud.

FOLLOW� Bryce� @Bharper3407

FOLLOW� Nick� @NickDeLeon7

FOLLOW� Robert� @RGIII

Left�  winger�  fo�  the�  DC�  United,�  Nick�  was�  born�   and�   raised�   in�   Phoenix,�   AZ�  where�  he�  learned�  how�  to�  play�  the�  game�  and�  

developed�  tremendous�  one-­on-­one�  skills.He�   played�   for�   UNLV�   and�   Louisville�   while�   in�  college�   and�   was�   finally�   draft�   by�   United�   in�  2012�  (7th�  overall�  pick).

NickNick�  has�  long�  story�  with�  DC,�  since�  his�  dad-­Leroy-­played�  for�  the�  Washington�  Diplomats�  in�  the�  1970s.Last�  year,�  he�  scored�  6�  goals�  in�  32�  appearan-­ces.�  

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/� FACT� SHEET

WHAT

WHEN

WHERE

WHO

GOAL

PARKING

To�  raise�  money�  for�  the�  foundation�  and�  bring�  awareness�  to�  disadvantaged�  areas'�  families

PRESSMEETING

TICKET� PRICE

SPONSORS

COVERAGE

ORGANIZERS

April�  18,�  2013�  from�  2pm�  to�  5pm

Verizon�  Center�  601�  F�  Street�  NW�  20004�  /�  (202)�  628�  3200

The� Rookies� In� DC

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4839� Yuma� Street� NW20016� Washington,� D.C.