Press clippings about Astar watches by Rino Brodbeck
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Transcript of Press clippings about Astar watches by Rino Brodbeck
@TRP-TheRightPlace
AGENCE CONSEIL RELATIONS PUBLIQUES
www.TRP-TheRightPlace.ch
MEDIA CLIPPINGS
about the watch brand
ASTAR
by RINO BRODBECK
The following media coverage was generated by
a press release (in French and English)
and a press kit distributed
by the PR agency TRP.
July 2014
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
2
HEURE SUISSE
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
3
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
4
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
5
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
6
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
7
HEURE SCHWEIZ
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
8
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
9
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
10
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
11
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
12
Text of the article:
ASTAR BY RINO BRODBECK: UNE MONTRE D’ARCHITECTE EN HARMONIE
ASTRALE Produit exclusivement à 15 exemplaires numérotés, l’Astar est
un garde-temps déjà collector. Cette réalisation de Rino Brodbeck,
architecte suisse de renom, est une ode au système céleste. La montre
Astar est issue des établis de la fabrique Janvier SA, fondée par
Vianney Halter, l’un des maîtres horlogers les plus imaginatifs de ce
début de troisième millénaire, lauréat, en 2013, au Grand Prix
d’horlogerie de Genève, catégorie innovation. Elle a été fabriquée à
Sainte-Croix, au cœur du terroir horloger helvétique. Habité par un
calibre mécanique à remontage automatique d’une autonomie de
38 heures qui, à partir d’une base ETA, démultiplie avec précision la
comptabilité horaire grâce à ses 28 000 alternances par heure, ce
modèle d’exception est déjà une rareté. Seuls 14 aficionados
pourront l’acquérir puisque, sur les 15 exemplaires produits et
numérotés, le numéro 11 a déjà rejoint le corpus d’œuvres du Musée
d’horlogerie de Genève. En acier inoxydable, cet instrument horaire
affiche, en une rondeur qui toise l’épure totale, un diamètre de 40 mm
pour une épaisseur de 10,5 mm. Côté coloris et matériaux, si le cadran
a opté pour un bleu spatial, l’or (le disque des heures), l’argent (celui
des minutes) et le diamant (pour les secondes) ont remplacé les
traditionnelles aiguilles. LIRE L’HEURE AUTREMENT Après un peu de
temps, apprivoisement oblige, la lecture de l’heure jaillit de la
différenciation entre chaque symbole – heure, minute, seconde –, de
surface, de couleur et de dimension distinctes, et, même en
superposition, parfaitement visible. A chaque seconde qui s’égrène,
une nouvelle composition harmonieuse s’offre au regard du
cosmophile. La montre Astar de l’architecte Rino Brodbeck ramène à
l’ordre cosmique. Plus qu’un simple instrument horaire arrimé au
poignet, ce garde-temps s’investit d’un rôle immatériel, celui de
pouvoir se mettre en symbiose avec l’univers astral.
!www.astarwatch.chL’HORLOGER COSMIQUE Natif de Bâle, Rino
Brodbeck s’installe à Genève en 1967 pour s’investir dans de
nombreux projets architecturaux. Lauréat de plusieurs concours, il est
à l’origine de plusieurs projets importants tels que, à Genève, le siège
de l’Organisation météorologique mondiale (OMM), les trois nouveaux
sites de Rolex et le pont Hans Wilsdorf en 2012. Pour autant, Rino
Brodbeck a toujours lorgné vers les étoiles en imaginant une montre
régie par l’univers cosmique tout en respectant ce qui fait sens dans
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
13
l’architecture. En 2014, son rêve devient une réalité, avec 15 montres
numérotées, en suivant toujours le même fil rouge: le temps, l’espace,
l’architecture et l’humain au centre!
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
14
AGEFI
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
15
News page
Rino Brodbeck Astar
9 juillet 2014
ar -
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Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
16
d
es.
Force symbolique du temps
-
pouvoir se mettre en symbios
pa
S
chaque symbole, heure – minute –
http://www.tendancehorlogerie.com/rino-brodbeck-astar
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
17
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
18
Astar The Astar
The Astar
Limited Edition
Spécifications techniques
Fonctions:
Heures, Minutes, Secondes
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
19
Boîtier:
Rond Acier inoxydable Poli 40.00mm 10.50mm
Verre:
Saphir
Année
2014
Mouvement
Remontage automatique Swiss Made
Fermeture
Boucle Acier inoxydable
Bracelet
Veau
Résistance à l'eau
3.00atm / 30.00m / 100.00ft
http://www.watchonista.com/fr/astar/montres/astar
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
20
The Astar by Rino Brodbeck - An Architect’s Watch
Europa Star WorldWatchWeb, 9 July 2014 Español Pусский
The Astar was conceived and designed by the renowned Swiss architect Rino Brodbeck. The watch
itself was made by Janvier SA, a firm founded by Vianney Halter, one of the most imaginative
watchmakers of the early 21st century and winner of the Grand Prix de Genève Innovation Prize in
2013.
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
21
It was manufactured in Sainte- Sw z w w
care and consideration demanded by the craft.
Fifteen editions and already a museum piece Inside is a mechanical caliber with automatic winding offering a maximum autonomy of 38 hours.
It is based on an ETA movement that breaks down the hour with great precision thanks to its 28,800
vph beat. This outstanding timepiece is already a rarity: only 14 collectors will be able to acquire
one, because one of the fifteen numbered editions manufactured, number 11, to be precise, has
The Astar Watch
Rino Brodbeck
This stainless steel timekeeper, whose impeccable roundness embraces something close to total
minimalism, has a diameter of 40 millimeters and a height of 10 millimeters. As for the colors and
materials, the dial is in a space-like blue, while gold (the hour disc), silver (the minute disc) and
diamonds (for the seconds) have replaced the traditional hands.
T w The Astar by the Swiss architect Rino Brodbeck evokes the cosmic order.
It is more than just an instrumen w w
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
22
spiritual role, namely that of establishing a symbiosis with the astral universe, of being able to reach
a perception of infinity that allows us to think, love, create and act.
Human beings are not the masters of time. The world they have created imposes a momentum that
is in total dissonance with the very astral rhythm they are subjected to. And because the hour, the
w availability, a watch just
had to be invented with hours that refer to the Sun, minutes to the Moon, and seconds to Venus. So
in the final analysis, the Astar by Rino Brodbeck is the mirror of a celestial system that connects the
w I w w
symbolism.
Source: ASTARWATCH / Rino Brodbeck
Read more: http://www.europastar.com/news/1004087382-the-astar-by-rino-brodbeck-an-architect-s-
watch.html#ixzz38WhCUrUX
Follow us: @EuropaStar on Twitter | worldwatchweb on Facebook
http://www.europastar.com/news/1004087382-the-astar-by-rino-brodbeck-an-architect-s-watch.html
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
23
http://forums.watchuseek.com/f2/15-numbered-pieces-astar-rino-brodbeck-1055048.html
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
24
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
25
Astarwatch - Astar by Rino Brodbeck
Wednesday, July 23, 2014 |
Purely minimalist, the new Astar watch - envisioned and designed by famous architect Rino Brodbeck - has
a space-like blue dial, without any markers, where the time of the day is indicated by three discs in gold,
silver, and diamonds respectively representing the Sun (hours), the Moon (minutes) and Venus (seconds).
The gold disc for the hours is embedded in the blue dial while the silver disc of the minutes is placed on a
transparent disc of sapphire crystal of the same size as the dial. The movement of the discs is driven by a
steel ring at the edge of the dial. The only disc carried by a hand is the little diamond one for the seconds.
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
26
The system of disc planets creates a fascinating succession of eclipses. As Rino Brodbeck explains: "On the
wrist, the passage of time on the Astar provides the wearer with a spectacle of true aesthetic value. Each
passing second gives a new picture".
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
27
The round stainless steel case has a diameter of 40 mm and a height of 10.5 mm, with a fully integrated
winding crown at 3 o'clock. It houses an ETA-based mechanical calibre with automatic winding offering 38
hours of power reserve and beating at 28,800 vibrations per hour. Shock resistance is guaranteed by the
use of twenty-five jewels.
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
28
The Astar watch, produced by the Janvier manufacture in Sainte-Croix following Rino Brodbeck's
specifications, is a limited edition of 15 individually numbered pieces with a retail price of 15,000 Swiss
Francs. The number 11 has already become part of the inventory of the Musée d’Horlogerie de Genève.
http://www.timeandwatches.com/2014/07/astarwatch-astar-by-rino-brodbeck.html
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
29
Reloj Astar by Rino Brodbeck, un homenaje al universo infinito By Relojes Especiales on 11 julio, 2014 Destacados
Sólo quince ejemplares para rendirse al universo y al tiempo. El architecto suizo Rino Brodbeck
(Basel, Suiza, 1934) ha concebido y diseñado una pieza de relojería única inspirada en el
movimiento del cielo, la Tierra y Venus que reivindica la infinitud del tiempo. El reloj Astar by
Rino Brodbeck es un espejo del cosmos realizado por Janvier SA, una de las firmas de relojería
más imaginativas de este siglo fundada por Vianney Halter y ganadora del Gran Premio de
Innovación de Ginebra en 2013.
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
30
Reloj Astar by Rino Brodbeck
Los 15 ejemplares del reloj Astar by Rino Brodbeck están equipado son un calibre mecánico
movimiento ETA y frecuencia 28.800 vph que ofrece una autonomía de 38 horas. Con su caja
redondeada en acero inoxidable y sus perfiles casi minimalistas, tiene 40 mm de diámetro y 10 de
alto. La esfera, de un azul espacial, se combina con el oro de un disco que indica la hora emulando
al sol, la plata de otro más pequeño para indicar los minutos y haciendo las veces de la luna, y los
diamantes del segundero inspirado en Venus en una original composición que sustituye a las
tradicionales agujas.
Brodbeck quiso evocar el orden cósmico en esta pieza dotándola de un rol más espiritual, una
simbiosis con el universo astral que acerca al hombre la percepción de infinito y que le anima a
pensar, amar, crear y actuar. El reloj Astar by Rino Brodbeck parte de la premisa que el ser
humano no es el dueño del tiempo y que la medición de éste no es más que una convención social,
por lo que tiene sentido un reloj que en las horas refieran al sol, en los minutos a la luna y en los
segundos a Venus.
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
31
Rino Brodbeck.
Rino Brodbeck es un importante arquitecto suizo ganador de numerosos concursos y
reconocimientos y autor de algunas de las mayores construcciones de su país como la sede de la
World Meteorological Organization (OMM) en Ginebra, los tres nuevos edificios de Rolex o el
Puente Hans Wilsdorf (2012). De la exclusiva serie del reloj Astar by Rino Brodbeck sólo 14
pasarán a manos de coleccionistaya que el el número 11 formará parte del inventario del Musée
www.astarwatch.ch
Características del reloj Astar by Rino Brodbeck
Movimiento automático ETA base, frecuencia 28,000 vph, 21 rubíes, reserva de marcha 46 horas. Caja con diámetro de 40 mm, altura 10.5 mm, redonda, acero inoxidable, cristal de zafiro convexo
con tratamiento antirreflejos. Resistente al agua 30 metros. La corona a las 3 está completamente integrada en la caja.
Dial. Azul astral, discos en lugar de agujas en horas (oro) y minutos (plata). Un diamante en el segundero.
http://www.relojes-especiales.com/reloj-astar-rino-brodbeck/
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
32
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
33
El Astar de Rino Brodbeck – El Reloj de un Arquitecto
Europa Star WorldWatchWeb, 9/07/2014 English Pусский
El Astar fue concebido y diseñado por el famoso arquitecto Suizo Rino Brodbeck. El reloj en sí ha
sido hecho por Janvier SA, una empresa fundada por Vianney Halter, uno de los relojeros más
imaginativos de principios del siglo XXI, y ganador del Grand Prix de Genève Innovation Prize en
2013.
Ha sido fabricado en Sainte-Croix, en el corazón de la región relojera de Suiza, con todo el cuidado
y la consideración que exige el oficio.
Quince ejemplares y es ya una pieza de museo Por dentro lleva un calibre mecánico de cuerda automática que ofrece una autonomía máxima de 38
horas. Se basa en un movimiento de ETA que dá la hora con gran precisión gracias a un ritmo de
28,800 vph. Este reloj excepcional es ya una rareza: sólo 14 coleccionistas podrán adquirir uno,
porque una de los quince ejemplares numerados manufacturados, el número 11, para ser exactos, ya
se ha convertido en parte del inventario del Museo de Relojería de Ginebra.
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
34
El Reloj Astar Rino Brodbeck
Este pieza de acero inoxidable, cuya redondez impecable abraza algo cercano al minimalismo total
tiene un diámetro de 40 milímetros y una altura de 10 milímetros. En cuanto a los colores y
materiales, la esfera es de un azul, semejante al espacio, mientras que el oro (el disco de las horas),
la plata (el disco de los minutos) y los diamantes (para el segundero) han sustituido a las agujas
tradicionales.
El poder Simbólico del Tiempo El Astar del arquitecto Suizo Rino Brodbeck evoca el orden cósmico.
Es algo más que un instrumento para medir el tiempo atado a la muñeca de uno. Este reloj también
desempeña un papel más espiritual, a saber, el de establecer una simbiosis con el universo astral, de
ser capaces de llegar a una percepción del infinito que nos permite pensar, amar, crear y actuar.
Los seres humanos no somos los amos del tiempo. El mundo que hemos creado impone un impulso
que está en total disonancia con el ritmo muy astral que estamos sometidos. Y debido a que la hora,
el minuto, y el segundo son meras convenciones sociales y formas de controlar la propia
disponibilidad, un reloj acaba de inventarse con las horas que hacen referencia al Sol, los minutos a
la Luna, y los segundos a Venus. Así que en un análisis final, el Astar de Rino Brodbeck es el
espejo de un sistema celeste que conecta el pasado con los tiempos modernos. Es un reloj que llega,
literalmente, a las estrellas, de forma tensa, ya que está inspirado en el simbolismo inspirado.
Fuente: ASTARWATCH / Rino Brodbeck
http://www.horalatina.com/noticias/4776-el-astar-de-rino-brodbeck-el-reloj-de-un.html#.U9LriLH59TY
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
35
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
36
Tuesday, July 8, 2014
The Astar Watch
This is the Astar by the Swiss architect Rino Brodbeck -
Courtesy of Astar by Rino Bordbeck
Spheres replace hands with the gold sphere telling the hours, the silver sphere telling the minutes, and the
wee diamond the seconds.
Here are the details, direct from the source -
Technical specifications
Movement> automatic, ETA base, 28,000 vph, 21 jewels, power reserve 46 hours.
Case> diameter 40 millimeters, height
10.5 millimeters, round, stainless steel, convex sapphire crystal with anti reflective treatment, water-resistant to 3 atm
(30 meters). Remarks: The winding crown at 3 o'clock is fully integrated into the case.
Dial> astral blue, discs replace hands, gold for the hours, silver for the minutes and diamond for the seconds.
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
37
Courtesy of Astar by Rino Bordbeck
http://www.tempusfugitwatch.com/2014/07/the-astar-watch.html
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
38
http://www.jaimelesmontres.com/2014/07/Montre-Astar-par-Rino-Brodbeck.html
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
39
http://watchpaper.ru/2014/07/rino-brodbeck-astar/
Press review about the watch brand ASTAR by RINO BRODBECK
The following media coverage was generated by a press release and a press kit distributed by
the PR agency TRP - July 2014. www.therightplace.ch
40
http://www.businessmontres.com/le-zapping-du-mercredi/rolex-christopheclaret-vacheronconstantin-
corum-hublot-louisvuitton-omega-alfajr-apple-chowtaifook-marvin-janvier-vianneyhalter-astar-
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