G R A C E S Y K E S

QUESTIONNAIRE RESULTS

PURPOSE & AIMS

• The purpose of this market research was to find out

what my target audience wanted in my music

magazine. This presentation will show my overall

results from my questionnaire I carried out.

• The second purpose of this questionnaire was to

find out any new ideas form my target audience

which I could include in my magazine to make it

more appealing to them.

METHODS & TECHNIQUES

• The first method I used for my market research was

the questionnaire, which is where I went out and

asked people questions first hand, this was quite

basic as it was just quantitative answers.

• The second method I used was a focus group, this

was more effective as it meant I could discuss my

answers and include quotes in my presentation of

what my peers thought. This was qualitative

research so I was able to get a mixture of both.

AUDIENCE PROFILING

0

1

2

3

4

5Age Range

Series1

60%

40%

Gender

Male

Female

10%

50%

40%

Employment Status

Full time job

Part time job

In education

50%

10%

40%

Town Of Residence

Harlow

Epping

Hertfordshire

The results from my questionnaire show that the

age range was most common between 16-18

and 18-21 males, the fact that most of them

are quite young suggests that they may still be

in college with only part time jobs which shows

how they may only have a small income so I

may have to price my magazine lower in order

to get sales. The chart also shows that the main

own of residence is Harlow so this will show me

what area to position my product in.

MEDIA PURCHASING HABITS

10%

20%

30%

30%

10%

Hobbies/Interests

Going to the

cinema

Attending

concerts/gigs

Music

Sports

10%

30%

40%

20%

How many Magazines

brought in a month

none

one

two

three

20%

70%

10%

where do you usually

buy your magazines

online

newsagents

music shops

50%50%

How often do you think the

magazine should be

released

every week

MEDIA PURCHASING HABITS

• From the previous slide we can tell that most of my

target audiences habits are listening to

music, which is perfect for my magazine because it

is drum & bass. We also know that there is a 50/50

split on when my audience will like the magazine to

be produced, I also know that most people like to

purchase their magazines from a newsagents which

tells me where to place my product to get the most

sales. The fact that most people only buy

magazines twice a month tells me that I should

produce my magazine once a fortnight.

PERSONAL PREFERENCES

20%

50%

20%

10%

What offers would you like to

see in the magazine

Music shop

vouchers

Codes to

download music

free drink at club

10%

40%30%

20%

Reasonable price to

charge for music

magazine

Two pounds fifty

Three pounds

Three pounds fifty

four pounds

50%

30%

20%

what front covers do you

prefer

one

two

three

10%

30%

30%

20%

10%

Why do you prefer that

cover

Image

Font

Layout

Text

Color scheme

PERSONAL PREFERENCES

• Looking at my tables on the previous slide I can tell

that most od my target audience would like my

magazine to feature codes to download music

online. I also know that most people would think £3

is a reasonable price to charge for my magazine

and considering that most of the people are young

ad don’t have much money this would be a

reasonable price to charge. From my feedback I

know that my target audience preferred

• This front cover due to the layout, so I will

• Try make my layout similar to this one.

PERSONAL PREFERENCES

60%

30%

10%

What tone would

you like the

magazine to …

Informal

Humorous

serious

30%

50%

10%

10%

Colour Scheme

Red,white,

blue

Black,white

,red

Grey,black

,red

Blue,white,

black

40%

30%

30%

What artists would you

like to see featured

within the magazine

Chase&Status

Totall Recall

DJ Fresh

From my charts I can tell that

most people would prefer my

magazine to be the colours

black, white, red, I think these

colours will be good to use

because they will stand out and

look effective, they will also suit

my genre. My target audience

would like me to take a informal

tone to my magazine which I

think will be good because it will

appeal to my audience more as

they are young. Chase & status

was the most popular artists my

peers would like to see featured

and I think this is because he is

quite well known.

PERSONAL PREFERENCES

012345678

What features would you like to see

in the magazine

Series1

10%

30%

30%

30%

What font suits the

magazine

Font 1

Font 2

Font 3

Font 4

The most popular feature my

target audience would like to

be featured is the best clubs to

go to, then the next most

popular feature is biggest

tracks of the year, I think theses

features are both good

because it shows how young

my audience are but how they

want to know all the clubs and

stuff because of the age they

are at. I also know that my

audience are split between theses three fonts. Music Music

Music. Once I get some more

feedback I will be able to pick

a certain font for my magazine

based on my feedback.

FOCUS GROUP

• From my focus group I gained feedback which will help me when making my magazine.

• From my focus group it was pointed out that its better to release my magazine either fortnightly or monthly, ”more information, something to look forward too” this is a good point as most of my target range are students who wont have enough money to buy a magazine weekly anyway.

• Other quotes I got were “good guidance for clubs” which means I can guide new beginners to the best clubs who don’t have much experience.

• Someone pointed out that the newsagents would be a good place to put my magazine on sale as “easy accessible and lots around” so therefore it would appeal to a larger target audience.

• “front cover number one looks the most effective” this is good because it means I can now base my front cover around some of the features from this one.

CONCLUSION

• Overall I have decided to do my magazine in a

informal tone because that’s what my target

audience want. I have also decided to use the

colours black, white and red ad my main colour

chemem because my target audience like it and I

think it will appeal to my audience more.