Presenting:Moshe Barsimantov, Yuval Yakir, Pazit

MadarEinat Dasberg, Tal Kramer, Tal

Babaioff

KAMOONKAMOON

Kamoon’s Product

Market Overview

Business model

Company’s profile

Basic quastions

What does Kamoon do? Makes the process of finding knowledge in

the organization mor efficientWhat is the business environment?

The market of managing the process of achiving knowledgeWho needs it?

Big organization that can’t maximize the use of their knowledge

Where is the pain?

Knowledge information.No standard method for finding knowledgeFinding the right expert is not a stroll in the parkThere are not many places where people help othersSearching knowledge = TimeTime = Money=> Money is lost

The world before Kamoon

“Yellow Pages” solutions:By professionsBy abilitiesBy specific capabilities

Communities

Not good enough

What does Kamoon offer:

Efficient the process of knowledge searching

By: –No need to search for expert–The system finds the expert for you–You NEVER STAY HANGING IN THE AIR–Supervising the process

How does it work?

Analayze the questions by: Parameters from the question’s form.Find key words in free text.

Find the right expert:Rules based on topics and groups.Learn from previous questions.

Provide a good answer for each question on time.Enables feadback on the answer.Creates a knowladge base.

Process overviewProcess overview

Market OverviewMarket Overview

Definition: managing the process of retrieving knowledgeMarket capacity:

10,000 Org X~$1m=a lot of moneyCurrent market penetration- 2% New emerging market2004 estimated market value: ~$3B

Customers

3 must have criteria1. Very big orgs.2. Complicated product, complicated knowledge3. Members with uniqe knowledge -

what you know is what you worth

No three criteria - no saleOther characters:

1. Holdings in other companies2. Affiliated companies

CompetitionCompetition

Askme.corp - intranet communities

Orbital - intranet communities

Participate

Tacit - expert profile

Comparison to competitors

Askme

Orbital

Participate

Tacit

Kamoon

Easy costomization

X X X X

Platform indipendent

X X Prosess supervision

X X X X Connection to company’s DB

X X

Business model-1

Marketing approach:VC’s open doorsTargeted marketing Exhibinitions Direct sale- sales department

Selling method: demo fine tuning saleLong term connection with costumer

Business model-2

Profit distributes: 30% service, 70% licenses

Price:150k$ - for the Server 250$ - per license for expert50$ - per license for an askerAnnual payment of 18% from each transaction for support. 

Possibility for package price

Pricing model - customers perspective

The worth of the product:Saving moneyPositive ROIBetter time allocation

Searching time become selling time

PROFILE

Founded at 7/1999 as “ask2know”, received funding from The BRM Group

Headquartered in Fort Lee, New Jersey R&D at Ramat Gan, Israel Employing 37 employees

First money: $5M on $12M value

2nd – Serious round: 23M on 48M value –10/2000

PHASESPHASES

Idea: knowledge in internet

Beta & V1.0 for online usingFinancial market

CURRENT PHASECURRENT PHASE

Shifting from earning oriented to efficiency oriented

Intranet applications

Product is basically the same

Financial Overview

Breakeven ~Q4 2002Cash in hand till Q3 2003Financially independentWant to get $50M sales till 2004Strategic investors:

BRM GroupAPAXXDL intervest

SUMMARY

Good positionFinancially strengthPaying customers

New market with great potentialProfitabilityChance to lead

QUESTIONS?