PRESENTER: CHRIS UWAJE (FNCS) (Chairman/Chief Software Architect)

e-NIGERIA 2014WELCOME TO THIS PRESENTATION BY MOBILE SOFTWARE SOLUTIONS

Conference Theme: “Creating Market Opportunities for Indigenous ICT Products and Services”

Focus: Mobile Software: Imperatives for Mobile Content as Accelerator for Africa’s Sustainable Development”

ENDORSEMENTS & AWARDS

2ND ROUND FINALIST, FROM OVER 2000 MOBILE APPLICATION FROM ALL-OVER THE WORLD –

BEST SOFTWARE START-UP COMPANY OF THE YEAR 2013– FOR INNOVATIVE SOLUTIONS 2013

WINNER: BEST INNOVATIVE MOBILE APP FOR WSA-AFRICA 2014 (m-Entertainment/Lifestyle) (RABAT-MOROCO) POSITIONED FOR FINALS IN DUBAI 2015.

ABSTRACT FOR NITDA e-NIGERIA CONFERENCE 2014

Name of Speaker:

Chris Uwaje (FNCS)Chairman Mobile Software Solutions LimitedPast-President: Institute of Software Practitioners of Nigeria (ISPON)

Conference Theme: “Creating Market Opportunities for Indigenous ICT Products and Services” Topic of Paper:“Mobile Software: Imperatives for Mobile Content as Accelerator for Africa’s Sustainable Development”.

Abstract‘Mind Technology’ (Mobile Technology) is a 21st Century Innovation Platform which promises to be the most disruptive, distinctive and important force shaping the future of Governance, Economic, Education and Cultural activities and services in Africa and by extension, in global development. 

This paper analyses the process and content of that agenda with particular reference to the role of Mobile content in attaining the Millennium Development Goals (MDGs) of the United Nations.

It explores the ‘limitation of a generation of software developers’, provides a dynamic analysis and a critical insight on the Software Development capability of Nigeria Developers.

The paper will deliver and practically demonstrate the proof of concept by show-casing the Local Content Mobile Solutions titled ‘ Malaria Destroyers Game’ – which won the World Summit Award (WSA) – Africa Best Mobile Content 2014 (m/Entertainment/Lifestyle) – incorporating e-Health., in Rabat, Kingdom of Morocco - October15, 2014.

The aim of the paper is to give IT Professionals, Software Developers, Leadership in Government, Policy-makers, Researchers, ICT Executive Advisors and others, a critical insight into the shape and direction of Mobile Software innovation in the coming decades and how it will affect society. The Paper will make useful recommendations.

Mobile Technology - The Limitation of a Generation.

CHRIS UWAJEuwajenet@gmail.comChairman/CSA: …..MOBILE SOFTWARE SOLUTIONS & FOUNDER: ………CONNECT TECHNOLOGIES LIMITED.

OVERVIEW

• The Mind Technology - EVOLUTION OF MOBILE DEVICES• CHALLENGES• MOBILE APPLICATIONS/USERS• APPROACH• LOCAL CONTENT OPPORTUNITIES & BENEFITS• CONCLUSION & RECOMMENDATION

With almost 70% growth of its population from the 90s, Nigeria, the most populated country of Africa, stands at number 8 in the status of countries with the most population in the world.

Over-Population may soon become a serious problem, coupled with being one of the lowest life expectancy rates of the world.

Presently, it is populated by 167,423,000 citizens and this number will go up to almost 389,615,000 by the middle of 2050! (Source: Internet World Stats)

OUR LOVELY CHILDRENWITH OVER 134 MILLION MOBILE PHONE SUBSCRIBERS,

WE MUST ACT NOW-BEFORE EBOLA/HIV/MALARIA KILLS THEM ALL !

THE “ALWAYS ON” GENERATION

Ownership of mobile devices is broad and growing. Consumers use mobile devices for myriad activities in their everyday lives, and we increasingly expect mobile computing to be part of our lives.

Conceptual and Definitional Focus• Mobile application development Standards • Processes for developing Application Software for Mobile Devices. • Hand Held devices• PDAs• Mobile Phones• Tablets,• Etc.dd • Embedded Software may be delivered as web applications using server-side or client-

side processing (e.g. JavaScript) via a Browser.

• Challenges include: Platform Standards and Device facilities such as screen sizes, hardware specifications and configurations, others.

• Intense competition in mobile software and changes within each of the platforms.

• Ubiquity and commensurate employment spin: A 2013 analyst report estimates there are 529,000 direct App Economy jobs within the EU 28 members, 60% of which are mobile app developers.

Copyright © Tomi T Ahonen 2014 www.tomiahonen.com

In the Beginning: The 7 Mass Media

Source: Ahonen book Mobile as 7th of the Mass Media, 2008

Wikipedia page: Seven Mass Media

1st mass medium Print 1500: books, newspapers, magazines

2nd medium Recordings 1890s: music, games, movies

3rd medium Cinema 1910s4th medium Radio 1920s5th medium TV 1950s6th medium Internet 1995s7th medium Mobile 2000s

THE MOBILE ROADMAP INDIGENOUS SUCCESS?The Future Market: Engaging the Visual and Oral Communication Culture in Africa

• ORIGINATING INTELLIGENT TECHNOLOGY CONTENT:THE CHALLENGE - THINKING SOMETHING UNUSUAL? The Big Idea?

• IMPACTING: (Life is a Story!)THE “STORY”, ENVIRONMENT AND PEOPLE

• INFORMATION OVERLOAD & THE TIPPING POINT: THE IGNORANCE BOMB?: CHANGING ATTITUDES BEFORE THEY TIP

• ADAPTING AND DOMESTICATING TECHNOLOGY: TO CREATE CHANGE IN LIFESTYLE

MAKING IT STICK FOR LIFE: SUSTAINING CHANGE AS WAY OF LIFE

Global Media End of 2013

Population

FM Radio

TVLandline Phone

Inte

rnet

Sources: TomiAhonen Almanac 2014 and TomiAhonen Mobile Forecast 2012-2015

PC

Population 7.2B

FM Radio 4.2B

PC 1.5B

Landline 1.0B

0

1

2

3

4

5

6

7

8

1963 1968 1973 1978 1983 1987 1993 1998 2003 2008 2013

Mobile 7.2B

Population

FM Radio

TVLandline Phone

Inte

rnet

PC

Mob

ile

Internet 2.7B

TV 2.1B

2014: Grand Convergence

Internet

Computers

GamingMusicBroadcast

Print

Advertising

Credit

Mobile

Mapping

Telecoms

Theory by Tomi T Ahonen 2002-2014

Watch

BankingInsurance

Camera

Social MediaMarketing Research

Virtual

65%

90%

60%

45%50%

60%

70%

65%

85%

The aggregate value of all these industries in 2013: 6 Trillion dollars

GUI & Mobile Development Process

• GUI (Graphic User Interface) – very significant for Mobile design • Particularly for the creation of graphic design for mobile Apps.

• Main goal of mobile UI considers constraints & contexts, screen, input and mobility as outlines for design.

• Mobile UI design's goal is primarily for an understandable, user-friendly interface.

• The UI of mobile apps should: consider users' limited attention, minimize keystrokes, and be task-oriented with a minimum set of functions.

Challenges of Mobile Application Development

THE GLOBAL CHALLENGES

Technology Limitations

• Limitations of the Wireless Network– limited communication bandwidth – frequent disconnections– heterogeneity of fragmented networks

• Limitations Imposed by Mobility– route breakages– lack of mobility awareness by system/applications

• Limitations of the Mobile Device– short battery lifetime– limited capacities

Limitations of the mobile environment

OTHER CHALLENGES

• Java is a portable implementation language, any application created with Java can be run on any machine which contains a Java Runtime Environment (JRE).

• J2ME, is similarly a portable language, which can be run on any mobile device which contains a JRE, however this portability is severely affected by the heterogeneity of the mobile devices currently on the market

• Mobile devices display a wide range of characteristics that will greatly effect a mobile application’s performance, usability, functionality, etc.

• OTHERS (DISPLAY SCREEN SIZE, MEMORY, PROCESSING, INPUT MODE, NETWORK SECURITY)

SUPPORT FOR FUTURE DEVICES

• Team Structure, Skill Availability & Capacity Sustainability

• From Policy Makers.

• Sharing and Partnerships Among Professionals

• Market Model and Access – Marketing Resources

• Consumer Mentality Anti-Local Content ?

The challenges we face as a mobile technology Innovators & Entrepreneur?

Mobile as…………. Mind Technology Digital Natives & The Connector?

Computer

Email

Fax

Radio

Music player

Word processor Credit cards

ENGAGING THE CHALLENGES ? THE KNOWLEDGE OLYMPIAD!

•Policies and Regulations Peoples’ First, Stakeholders Inclusiveness andStandards - Transforming Education

•Strategies: Pushing the Boundaries to InnovateInfrastructure, Access, Retooling* Existing Human Capacities, Girls Techie & Catch Them Young Approaches

Focus on Emerging creative GenerationEstablishment of IT Parks, Knowledge Clusters, Innovation Bank & Build Code Warriors + Harnessing IP

Intensive Hackathon & Cyberlympics as Practice Lab.Incentives: Pioneer Status (Tax Free Holiday)Exploring Technology Research and Development.*Especially Teachers at all levels.

APPROACH - MOBILE WEB APPS• Use standard web technologies such as HTML 5, CSS 3 & JavaScript.

• Features of HTML 5 - Advanced UI components, access to rich media types, geo-location services & offline availability.

• Increasing popularity of HTML 5 in rendering engines such as WebKit.

• Runs on a standalone mobile web browser.

• Installed shortcut, launched like a native app.

• UI logic resides locally; makes the app responsive and accessible offline.

ADVANTAGES:• Multiplatform support.• Low development cost.• Leverage existing knowledge.

DISADVANTAGES:• Limited access to OS API’s.

APPROACH – CROSS PLATFORM FRAMEWORKS

Mobile Development and Testing Tools• EMULATOR TEST BED: Mobile applications are first tested within the development environment using emulators

before field testing. • Testing applications on remote emulator mobile phones are inexpensive. • Some examples of tools used for testing application across the preferred OS.1. Google Android Emulator• Google Android Emulator is an Android emulator that is patched to run on a Windows PC as a standalone app,

without having to download and install the complete and complex Android SDK. It can be installed and Android compatible apps can be tested on it.

2. The official Android SDK Emulator• The official Android SDK Emulator includes a mobile device emulator which mimics all of the hardware and

software features of a typical mobile device (without the calls).

• MobiOne• MobiOne Developer is a mobile Web IDE for Windows that helps developers to code, test, debug, package and

deploy mobile Web applications to devices such as iPhone, BlackBerry, Android, and the Palm Pre.

• TestiPhone• TestiPhone is a web browser-based simulator for quickly testing iPhone web applications. This tool has been

tested and works using Internet Explorer 7, Firefox 2 and Safari 3.

Source; Wikipedia

Building Local Content Knowledge Bank

Creating Wealth Locally

TECHNO- SKILLS

Business Community

IT Society Education

Rural Community

RD&DNANO

Technology

Government Policy

Nanoscience & Knowledge

Industry

MOBILE ENTREPRENEURSHIP & KNOWLEDGE INCUBATORS

Source: ARF-TWB modified

THE SOLUTIONS CYCLE

• WHAT IS MDG? WHY MDG? & HOW TO MDG.• How does the award winning mobile solution (MDG) work?MDG – Video• How can it be used to support e-health systems?Making it Stick for Life! Pass it on from Generation to Generation

MDG GENERAL• Q & A KNOWLEGDE

QUIZ AND PUZZLE • JOKER & GIFT DOMAIN• MOSQUITO CYCLE

MDG LEGEND• DODGER• HUNTER• GO TO HELL

MDG ADVENTURE• RUN• FIGHTER

THE BIG STORY: HEALTH EXAMPLE……MALARIA DATA WORLDWIDE•Malaria affects 3.3 billion people, or half of the world’s population, in106 countries and territories.

•WHO estimates 216 million cases of malaria occurred in 2010, 81% in the African region.

•WHO estimates there were 655,000 malaria deaths in 2010, 91% in the African Region, and 86% were children under 5 years of age.

•Malaria is the 3rd leading cause of death for children under five years worldwide, after pneumonia and diarrheal disease. Malaria in Africa

•Thirty countries in Sub-Saharan Africa account for 90% of global malaria deaths.

•Nigeria, Democratic Republic of Congo (DRC), Ethiopia, and Uganda account for nearly 50% of the global malaria deaths. •Malaria is the 2nd leading cause of death from infectious diseases in Africa, after HIV/AIDS. Almost 1 out of 5 deaths of children under 5 in Africa is due to malaria.

CRITICAL PERCEPTION:SUB- SAHARA AFRICA REPRESENTS 11% OF WORLD POPULATION AND HARBORS 24% OF WORLD DISEASES!!! (UNDP Report 2012) & (WHO)

30 Minutes / 3 Minutes / 30 Seconds

Sources: Book Digital Korea, Ahonen & O’Reilly, 2007 and TomiAhonen Consulting 2010, 2013

• 30 min tasks 3 min tasks 30 sec tasks

• PCs/Laptops Tablet Mobile Phone• Planned use Planned & Unpl. Unplanned use• Sitting Sitting Standing/walking• Booked time Sudden time In Hurry• e-mail Social mediaSMS & OTT• Creating info Modifying info Consuming info• Focused attention Multi-tasking Multi-tasking

HIV/AIDs And Technology : Prevention through Mass Awareness. It took Telephony 75 Years to reach 50 Million People and guess what?

Mobile did that in just 4 Years! Today, there are over 10billion Connected Devices to the Internet

MDG LAUNCH WITH HON. MINISTER OF AGRIC AT NIIA LAGOS MARCH 2014

MALARIA KILLS 300 ,000 PEOPLE IN NIGERIA ANNUALLY – (WHO)

THE MALARIA DESTROYER GAME (MDG)• In response to this challenge MOBILE SOFTWARE SOLUTIONS

have developed a game called Malaria Destroyer Game (MDG).

OBJECTIVE:MDG aims to bring more to intuition the awareness on how to fight/eradicate mosquitoes by making effective use of the methods/tools at our disposal to prevent and treat the Malaria pandemic.

MDGTM DEMONSTRATION GUIDEMDG RUNNER GAME PACKAGES

MDGTM DEMONSTRATION GUIDETHE MALARIA DESTROYER GAME “ADVENTURE”

EBOLA NATIONAL EMERGENCY REPORT CENTRE – BY MOBILE SOFTWARE SOLOTIONS

ABOUT MOBILE SOFTWARE SOLUTIONS

Mobile Software Solutions Limited is an upbeat start-up mobile technology company incorporated in March 2013. The company is specialized in delivering world-class mobile technology-based, knowledge driven and impactful and satisfactory solutions to all our users. At Mobile Software we design, deliver and maximize value to our customers by offering them efficient and cost-effective solutions - thereby achieving rapid product innovation and profitability through customer satisfaction.

We are the future market and dedicated to providing innovative and professional services which will exceed your expectations.

ENDORSEMENTS & AWARDS

2ND ROUND FINALIST, FROM OVER 2000 MOBILE APPLICATION FROM ALL-OVER THE WORLD –

BEST SOFTWARE START-UP COMPANY OF THE YEAR 2013– FOR INNOVATIVE SOLUTIONS 2013

WINNER: BEST INNOVATIVE MOBILE APP FOR WSA-AFRICA 2014 (m-Entertainment/Lifestyle) (RABAT-MOROCO) POSITIONED FOR FINALS IN DUBAI 2015.

RECOMMENDATION1. The e-Nigeria Conference should ‘Declare Software-Nigeria as a National

Emergency and enthrone a distinctive National Software Master Plan on Local Content Software, as strategic imperative and critical backbone for Nigeria’s development.

2. NITDA should collaborate with ISPON to establish and administer a National Software Directory (NSD) of Developers and Products (Local & Foreign) as the core foundation and accelerator for Nigeria’s future Intellectual Property and dynamic tool for global competitiveness.

3. Recognize Mobile Technology as Nigeria’s best ICT opportunity window and establish Mobile Software Development corridor for Startups at Federal, State and Local Government levels.

4. Collaborate with Private sector to establish National Cyberlynpics program for Cybersecurity innovation and Competition on Mobile Technology Content.

5. Ensure that 50% of the NITDA Scholarship program is reserved for Software Architects, Systems Analytics, Developers and Lecturers.

6. Establish a National Software Development Server Infrastructure Bank for Software development Tools, SDK, Utilities and Databases as critical access platform for Nigerian Developers.

7. Others.

THANK YOU SO MUCH .

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