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© Digital Magics 2017 - All rights reserved www.digitalmagics.com

Woman Innovation

MILANO – 23° November 2017

The Excellence Acceleration Program

dedicated to Women


Women Acceleration Program

MISSION

▪ Speaking about innovation, Women still fail to express their great

potential in terms of innovation that they can demonstrate to the

Italian economic and social system.

▪ With the goal of creating an environment that can take into

account all the needs of aspiring entrepreneurs and startuppers,

Digital Magics, with the help of a whole community of women

made by entrepreneurs, top managers and industry experts and

leaders, launches the first Women Acceleration Program for

Excellence.



TARGET

• All young women who have an innovative idea based on the use of

digital platforms but who, for the most disparate reasons, have not yet found

a place to develop and test them

• graduates in STEM disciplines but also young women who in the midst of

their career decided that it was time to shape their dream in the drawer:

to create a young, innovative technology enterprise.



WHY:

• the idea is based on the fact that in Italy only 13% of startups are made up of women who

founded it. This is, in our view, due to the fact that many women do not think it is possible to

become young entrepreneurs in the field of technological innovation simply for a cultural

heritage, right or wrong.

• In an article published a few years ago by TechCrunch, Penelope Trunk (serial startupper) argued that

If there are few women it is because they prefer to have children and have a less risky job, preferably

part time. We do not believe it so.

• Instead, we believe there is an opportunity to create a "female" environment that can

support all women who want to do business. And I do not just say that I am the only woman

among the partners of Digital Magics. We all support it here in our business incubator.

• So ... do it under! We look forward to welcoming you :-)

Layla Pavone - Managing Director Industry Innovation


Who We Are

• Leading Incubator in Italy for digital startups, with over 70 companies incubated and

accelerated over the years

• Since 2013, quoted on AIM Italia (Symbol: DM)

• Sector Activity: Digital Media, Internet of Things, Financial Tech, E-commerce, B2B

Tech, Digital Marcom, Travel Tech, Health Tech, Energy Tech.


Digital Magics Portfolio


>7.000 «PITCH»

EVALUATED

>70 STARTUP

>500WORKING PEOPLE

7 EXIT>30% IRR

5M€ RE-INVESTMENTS

Digital Magics in Numbers


Digital Magics on the field

• LOCAL PARTNERS

• SCOUTING STARTUP

• SIMPLIFIED ACCESS to Public and Private

Investors on the territory

• PARTNERSHIP with local industries

+

=

DIGITAL MAGICS

model and experience

Unique Proposition


Build the Future

• Digital Magics and Women Acceleration Team made by Mentors, Advisors

and Sponsor Partner Companies will follow the selected startups founded

and lead by Women along the entire 5+1 month Acceleration Program.

• The goal is to lead them at the end of the Program to:

– Validate their Business Model

– Make the first sales

– Meet metrics and shared KPIs

– Match Investors for a Seed round


Timeline

10

1/2/2018

OPEN

CALL

10/10/2018

INVESTOR DAY

1/3/2018

CLOSING CALL

8/3/2018

SELECTION

DAY

21/3/2018

PROGRAM

START

21/05/2018

SELECTED STARTUPS

WILL CONTINUE THE

PROGRAM


Deal sourcing Acceleration Fund raising

Hyp: 100 deals Hyp: 10 deals Hyp: 5 deals

1 Month

Selection

committee

Selection

committee

4 + 1 Months

1 Month

Model


Acceleration program structure

12

PRODUCT01 TESTING02 REVENUE03

MONTHS 1-2 MONTHS 3-4 MONTHS 5 INVESTOR DAY

Product development, Market definition,

Business model, Team, MVP

Product/Market fit, A/B Testing,

Product and pricing optimization

(Private Beta)

First metrics acquisition and

revenues, KPI, pricing

(Public Beta)

February March April May June

MONTHS 6

Selected startups will

continue the program and

will get cash for market test

July

04 VALIDATION

30/7/2018

INVESTOR DAY

Validation metrics KPI, Team & Business

Model. Do Business Plan and prepare

Pitch for Investor Day


What's the deal for «She startupper»?

5+1 Months Program

An intense 5+1 months program

supporting women -startuppers to

realize their project

Teaching

4 hours of lectures per week held by the

most important advisors of the sector

Masterclass

Special meetings with the most relevant

CEO of the industry

Tailored Mentorship

Carefully selected mentors from Partner

Companies who provide hands-on

support during the acceleration period

Coworking Space

Free coworking desk space at the dynamic

Digital Magics Milan offices for the entire

team during the 5 +1 months program

Perks & Discounts

Exclusive partner deals from leading

technology providers such as, Amazon, IBM;

Microsoft and others

Test Expenses

€15,000 in cash per company provided to

cover the first expenses for first market

tests & sales

Inverstor Day

Event organised to meet Partner

Companies, active angels and VCs

investors


THANK YOU!

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