Presentationonfuturegroup 130412001511-phpapp02

A PRESENTATION OF MARKETING MANAGEMENT ON

FUTURE GROUPIndia tomorrow

Presented By :Group A-5 Presented To:

Dr. Bhavesh Vanaparia

04/13/2023 Tolani Institute of Management Studies 2

History of Future GroupEstablished in 1994 by Mr. Kishore

BiyaniRetail forms the core business

activityGroup subsidiaries are present in

Consumer Finance Capital Insurance Leisure & Entertainment Brand Development Retail Real Estate Development Retail Media & Logistics


Company Profile

• Future Group is India’s largest retailer and one of the leading business houses with a strong presence in retail. Its founder and Group CEO is Mr. Kishore Biyani.

• Future Group employs 35,000 people directly from every section of our society.

• It deals in Retail, Finance and service sector.• May 2011 – Future Supply Chains becomes ISO

certified


Retail Pantaloon Retail (India) Limited Future Value Retail Limited

Finance Future Generali Life Insurance Company Limited Future Generali (India) Insurance Company Limited Future Capital Holdings Limited Future Ventures (India) Limited

Services Future Supply Chains Limited Future Human Development Limited Future Media (India) Limited Future Corporate Resources Limited


Milestones and Achievements

2011: Most Admired Large Format National Fashion Retailer of the Year – Central

2010: Most Admired Food & Grocery Retailer of the Year : Private Labels – Food Bazaar

2009: Most Preferred Multi Product Chain - Big Bazaar by CNBC AWAAZ


BRANDS UNDER FUTURE GROUP


Product Mix

It is a set of all the products and services provided which a particular seller offers.

It is also known as product assortment.Its has certain length, width and depth of the

company’s product portfolio.


Product-Mix Width

Future group

retail services finance partnership


Product Length of Retail

retail

lifestyle

central

Pantaloons fresh fashion

Home town

value

Big bazaar

Food bazaar

digital

Future bazaar.com

Length of Finance

Finance

Future Capital

Personal

Corporate

Future Generali

Life Insurance

General Insurance

Future Venture

Fashion & Food

Fmcg

Length of Services

Services

Logistics & supply Learning & Development Media & Telephony

Length of Partnership

Partnership

Collaboration Joint Brand Building Assistance


Product Classification

Marketers classify the products into basis of durability, tangibility and its use that is consumer or industrial.

They are durable, nondurable, shopping goods, convenience goods & unsought goods.

Product Classification

Products

Durability

Durable

Nondurable

Consumer or Industrial

Specialty or Unsought Goods

Shopping Goods

Products of Future Group

• Future Group’s products come under the category of Durable as well as Nondurable.

• It offers perishable products, food items which are frequently approached by consumers.

• Also they offer Clothing, Apparel, Home décor items, Furniture which come under the category of Nondurable.

Consumer Goods Classification

• Convenience Goods:- Those which customer thinks that they get easily at one place.

• Shopping Goods:-Those which customer compare on basis of suitability, price & style.

• Unsought Goods:- Those which customer does not know much and if offered it is beneficial for them.

Product Levels

Augmented

Product

Core Benefit

Level of Future GroupServing the unexpected & time savy

Make all the products available

easily

Potential Product

In those Venn anything was not mentioned about potential product.

Potential Product means something offered to customers which they have never expected.

But whatever any company offers to the customers, For sometime it is Augmented & then it transforms into Expected.

So still many companies including future group are searching for serving customers something called Potential.


Cont…

Nondurable Goods:- future group provide product’s such as soap, food items, perishable products which are consumed within few uses and again it is required to purchase.

Durable:- clothing, apparels, shoes, home décor items, furniture and many more things which are tangible which last for long time.


Cont…

Consumer goods classification:- products served by future group are depending on the habits of consumer.

First is convenience goods like soft drinks, daily home needs are provided which has minimum effort to buy and consumer can easily get whenever they need.


Cont.…

Then comes shopping goods. Which depend on the choice & taste of the customer.

For e.g.:- clothing, shoes, apparels, furniture etc..

Unsought goods:- These are the products which consumer does not know much and normally they don’t think of buying.

For e.g.:- life insurance.

Holistic Marketing Concept

Holistic Marketing

Integrated Marketing

Relationship Marketing

Performance Marketing

Internal Marketing

Cont…

It is an approach to recognize the scope of Marketing Activities.

These are the four major themes on which any companies' overall position can be judged.

This concept help companies to have a complete approach towards their requirement.

Integrated Marketing

Integrated

Product

PricePlace

Promotion

Internal Marketing

Internal

Marketing Department

Senior Management Other Departments

Performance Marketing

Performance

Sales Revenue

LegalEnvironment

Ethics

Relationship Marketing

Relationship

Customers

EmployeesChannel

Partners


Bases For SegmentationGeographic:-

Rural area Urban area


Demographic

• Age• Family size• Gender• Income

Psychographic

• Lifestyle:-

Behavioral

Occasions:-

User status:- (There were one

time users and regular users are also there)

Market Specialization

Retail

Full Market Coverage

Age

Income

Gender


Brand Elements

• Character: Future group

• Logo: Bird

• Slogan: India tomorrow


Private Brands of Future Group


Company Orientation towards the Market Place

1. Selling concept

2. Marketing concept –SACH Brand


Price Mix

• Value pricing• Psychological pricing• Loss leader


Value pricing• Big bazaar promises

its consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping

http://saleraja.com/wp-content/uploads/2008/06/furniture-bazaar.png

04/13/2023 41

Psychological Pricing

Tolani Institute of Management Studies

http://saleraja.com/wp-content/uploads/2008/11/big-bazaar4.png


Loss Leader

http://saleraja.com/wp-content/uploads/2008/12/big-bazaar.png

http://www.saleraja.com/wp-content/uploads/2008/03/bigbazzar.png

- SUPPLY CHAIN BIG BAZAAR

Supplier

Warehouse

Inspection

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Supplier

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Shelves

Quality Check

Inspection

Supply Chain Management at pantaloons


Consumer Behavior

• Cultural factors: Culture, subculture & social class of the people influences the buying pattern according to their culture.

• Social factors: buying behavior of the whole family depend upon their taste and preference.

• Personal factors: financial status of the people also influence their buying behavior. For ex. mostly high class people buy from the Pantaloons retail store.

http://saleraja.com/wp-content/uploads/2008/12/big-bazaar.png

Packaging

Labeling


Advertisement

• Print Media


Thank You

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