Presented by

Sagar Kumar Dey

Dept of MFC

3rd sem

‘’ Rural entrepreneur is who should not only set

up enterprises in rural areas but should be also

using rural produce as raw material and

employing rural people in their production

processes.’’

“Rural entrepreneur is an entrepreneur who is

an employer, master, merchant but explicitly

considered as a capitalist who establishes and

operates in an rural area taking rural produce as

a raw material and rural people as human

resources ”

“Poor of the World can’t be helped by mass

production but only by production by masses”

------ Mahatma Gandhi

Over 70% of Indians live in rural areas

Over 75 % of rural labour force still earns its

livelihood from agriculture and its allied

activities.

About 66% of the female population in the

rural sector is idle & unutilized. Even after 67

years of the independence rural India is

struggling for entrepreneurial freedom.

Very Low Investment.

Use of Traditional Skills.

Decentralized production system.

Products are either mass consumer goods

or handicrafts.

Use of locally available raw material.

Cater to limited market.

Products have unique nature.

Over 70% of Indian population lives in rural

areas

Rural people are labour intensive

Great disparities in income of rural & urban

people

Regional development

Rich in traditional art / handicrafts

Reduce poverty, growth of slums ,migratation

Awaken the youth

Increase the literacy rate of rural population

Farm entrepreneur : landless farmer

Artisan entrepreneur :blacksmith, carpenter etc

Merchants and trader

Tribal entrepreneur

Paucity of Funds

Lack of Infrastructural Facilities

Risk bearing capacity

large Competition

Middlemen

Lake of Knowledge of I.T

Legal formalities

Procurement of Raw Materials

Low Skill Level of Workers

Negative Attitude

Free entry to the market

Various schemes for rural development

EDI

Regional Rural Development Centers

Bank of Technology

Finance facility to the rural enterprenuers

Subsidies given to the rural people by govt.

Providing 6 ‘M’ to the rural people

Manpower

Money

Material

Machinery

Management

Market

The project ‘Shakti’ started in 2005 widened

its scope to 45,000 entrepreneurs coving 3

million homes in 1,00,000 villages in 15

states in India. It is women's self help groups

which have direct-to-consumer sales

distributors for Hindustan Lever's soaps and

shampoo. The company provides training in

selling; commercial knowledge and

bookkeeping to help them become micro-

entrepreneurs with monthly net profit 700-

1000 rupees per person per month .

INDIA is facing many problems like …Poverty

… social injustice

…Unemployment

… Migration

…Underemployment etc…

If we have to say

One solution for many problems is……..

RURAL ENTERPRENUERSHIP

The rural people have to be developed and must come to the main

streame of society then only INDIA will develop…….