BikiEshantBitastaGaneshChintan

ABOUT NIVEA

1911NIVEA Creme

1980NIVEA FOR MEN

1993Male Skincare

Products

2011100th

anniversary of NIVEA Creme

World's most modern skin

research centres

14 Product Ranges

SEGMENTATION

Geographic

Demographic

Behavioural

Psychographic

NIVEA is mostly an urban skin care product i.e. available in all the urban cities

NIVEA has its product range for everyone. From children to adults to old people.

Women MenAGE 18-25 26-32 33 & above 18-25 26-32 33 & above

INCOME Low Medium High Low Medium High

LIFESTYLE Medium High High Medium High High

PRICE SENSITIVITY

High Medium Low High Medium Low

SEGMENTATION & TARGETING

POSITIONINGHigh Quality

Low Quality

High Price Low Price

• Loreal

• Nivea

• Dove

• Chanel

• Olay

• The Body Shop

• Rexona

• Clean & Clear

• Fair & Lovely

PRODUCT CONCEPT

BRAND EXTENSION

PACKAGING

BRANDING